The 4Th Floor Branding Lab

The 4Th Floor Branding Lab Branding, web & mobile apps design lab A branding and digital products lab that came into being on the shores of Lake Zurich in May 2008.

It's been a long time since our journey began, after leaving behind the human made structures we know as agencies and offices, and, without realizing it, we became creative nomads. Remote work pilgrims, the old books call us. You will find us where there's a strong internet connection and a killer nature view, sketching on paper napkins, creating a brand identity or an app UI. Still, this alternat

ive way of doing our job, took us on so many roads and met clients (some even became our friends) from such amazing industries like arts & culture, sports, medicine, biotech, automotive, cinematography, science, even space (no, not a joke) and we're not stopping too soon. For the past 5 years we've been nesting in the innovation world and emerging technologies sectors, finding visual solutions for EV brands, IOT companies, city administrations or cinematography camera companies, maintaining the same initial humble approach in work ethics and taking very serious our roles in this field of work. What we do is not mere creativity, but a mix of engineering, psychology and cultural anthropology. We believe that our job is to take care of you and, empathetically, creating the right direction for your business or product. Maybe this is the reason we navigate the world through our mantra: simply enjoy thinking! Can't wait to meet you, somewhere, out there!

A dear project for the Madness King himself Francesco Puppi: The Any Surface Available Podcast visual identity. Elite tr...
19/10/2024

A dear project for the Madness King himself Francesco Puppi: The Any Surface Available Podcast visual identity. Elite trail runner, physicist, coach, podcast host, humanitarian, but above all a truly sensitive and self-aware human being with a soul big as at least all the trail races put together! Coach Fra, it is great working with you!

New work from the mountain lab: TrailRunning Academy first came to the lab to build their identity back in 2018. It was ...
16/10/2024

New work from the mountain lab: TrailRunning Academy first came to the lab to build their identity back in 2018. It was one of the first trail running coaching programs in Romania. Fast fwd to 2024, they have grown into a powerful and respected trail running community, still focused on deep human connection as a base for performance! To celebrate this huge achievement, its founder Robert Hajnal challenged our creative neuro pathways once again. Rebranding to a fully stable running club with even a bigger, rooted and mature community. From a new visual identity, new website, club apparel, social media design, up to future event branding, book club and many more, we embraced the task one by one! This time expanding the collabs with on the videography side and Ana Bungau in charge of digital communications!

Here we go! New chapter, new year, new creative challanges! And running trail of course!
27/09/2024

Here we go! New chapter, new year, new creative challanges! And running trail of course!

🗓️ Și iată că a venit și timpul să SAVE THAT DATE! 25 - 27 iulie este perioada care marchează următoarea ediție Bucovina Ultra Rocks.

🙌 Sus mâinile dacă vrei să fii la linia de start! 🏃‍♀️🏃‍♂️ Mai multe informații, în curând.

Sperăm că arzi de entuziasm la fel de mult ca noi! Să ne auzim cu bine!
🗓️ It's finally time to SAVE THAT DATE! July 25th to 27th marks the next chapter of Bucovina Ultra Rocks.

🙌 Hand up if you want to be at the start line! More info, coming soon 🏃‍♀️🏃‍♂️

We hope you are bursting of excitement just as much as we are! See you soon!

Introducing the new visual identity and brand journey for TrailRunning Academy . A long term client that returned to the...
27/08/2024

Introducing the new visual identity and brand journey for TrailRunning Academy . A long term client that returned to the studio for a new branding chapter!

10/08/2023

This was the 2023 Bucovina Ultra Rocks phenomenon where we signed the event branding from research and concept up to the ex*****on of all brand materials. A detailed event branding case study will be available soon and in which every step of the branding process will be detailed and showcased. These were 3 hard and beautiful months to make this come alive!

Our long term running friends and client, Bucovina Ultra Rocks keeps on getting bigger, better and unstoppable! Follow t...
18/07/2023

Our long term running friends and client, Bucovina Ultra Rocks keeps on getting bigger, better and unstoppable! Follow the link in order to discover our editorial design work for this year's race guide! Full project case study to be revealed after the race!

10 DAYS TO GO until we set out on the wonderful Bucovinean trails! Download your free Bucovina Ultra Rocks 2023 race guide 📩🏃 and make the most of your experience in Campulung Moldovenesc. Find everything from trail expo schedule, to detailed description for each race and all the other activities around the event.

👉👉👉 https://bucovinaultra.rocks/register/


Au mai ramas 10 zile pana pornim pe minunatele poteci ale Bucovinei! Descarca ghidul de concurs Bucovina Ultra Rocks 2023 📩🏃 si bucura-te din plin de experienta in Campulung Moldovenesc. Afla totul despre programul de expo, gaseste descrieri detaliate pentru fiecare cursa si descopera toate activitatile organizate in jurul evenimentului.

👉👉👉 https://bucovinaultra.rocks/register/

Address

Bulevardul Dacia 30
Oradea
410346

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00

Website

http://www.behance.net/The4ThFloor, http://www.dribbble.com/The4ThFloor

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Our Story

We’re a branding & digital experiences studio made out of 2 humanoids with highly adaptable problem-solving techniques, crafting better and better design products for our peers to consume, digest and understand. Our work is not perfect. Why not perfect? Simply because functionality is what drives us all and encourages a perpetual dialogue with our clients and friends. By nature, we are very curious individuals and that’s the main reason we consider ourselves experimentalists with a creative purpose.

Being driven by curiosity, for the last 3 years we embarked on a vivid and complex journey and plunged into the innovation and IOT niche. We partnered up with Korys Technologies from France to start building state of the art products for high end clients. Challenging and rewarding. Our work process is always spiced up by the things that inspire us on a personal level, like Lego, trips, mountains, music, vinyls, cars or vintage guitar tube amplifiers. SKILLS : branding, graphic design, typography & lettering, illustration, responsive webdesign, UI/UX and App Design (mainly innovation in IOT and Smart City solutions)