OTB Creative

25/03/2026

✨ Art Deco is an artistic movement from the 1920s - 30s that symbolizes modernity, progress, and the elegance of the interwar period. The name comes from the Exposition Internationale des Arts Décoratifs et Industriels Modernes (Paris, 1925) and reflects a desire to unify art, design, and industrial production.

Characterized by geometric forms, clean lines, symmetry, and luxurious materials, Art Deco appears in architecture, object design, furniture, graphics, and painting, promoting a sophisticated, urban, and optimistic aesthetic.

In this post, we want to illustrate how Art Deco manifested across different aesthetic fields, from design and painting to architecture, through artists such as Tamara de Lempicka, A.M. Cassandre, Erté, Émile-Jacques Ruhlmann, and William Van Alen.

🔎 Why it matters today:
Art Deco remains a major reference for luxury branding, premium identities, and high-end design. Its geometric order, refined materials, and association with progress and exclusivity are still used to build strong, timeless, and aspirational luxury brand images.

18/03/2026

It’s not random.
Ideas, ex*****on, collaboration—perfectly aligned.
That’s the difference.

Concept: OTB Creative & Storytellers
Graphic & Production: OTB
Video & Edit: Storytellers
Logistics: .rental

12/02/2026

Noaptea Companiilor in Sibiu is one of the projects closest to our hearts.

It challenges us creatively. Strategically. Logistically.
And that is exactly why we love it.
For this event, we are building each year one of our most complex 360° campaigns. All media. All channels. One cohesive story.

From concept to ex*****on, from digital to offline, from strategy to last-minute adrenaline.

A big thank you to everyone involved — partners, collaborators, teams, and all the people who make this happen. It takes vision, trust and a lot of energy to build something like this together.
Photocredit: .story.ro .ro

02/02/2026

Pop Art was born from a lucid act of defiance.
In the 1950s–60s, when art stepped down from the pedestal and entered ads, comics, and TV, it rewrote the rules of visual language. From Andy Warhol to Roy Lichtenstein, Pop Art understood something essential early on: attention is cultural currency.

Today, Pop Art is no longer just history. It’s a working system for visual communication.
Bold colors create clarity. Repetition builds memory. Familiar imagery shortens the distance between message and audience. What once challenged “high art” now shapes branding, advertising, and digital culture.

In a world of endless scrolling, Pop Art still wins.
Because impact isn’t about complexity, but about saying things clearly, boldly, and without apology. 🎨⚡

28/01/2026

🎁 What Was Inside the Box? An Outside-the-Box Gift, Revisited.

Last Christmas, we created a design inspired by modular and geometric shapes, using our brand colors, and brought it to life on objects meant to be used long after the holidays: a candle, a thermos, a greeting card, a notebook, and a pen. ✨
Rooted in our visual identity, each element comes together as a detail that blends the spirit of the season with our ongoing passion for design, because good design doesn’t end with the holidays.

What thoughtful details stayed with you after Christmas? ❤️

28/01/2026

26/11/2025

Sometimes a brand truly comes to life only when you step inside the building.
At Retrasib, every room has become a chapter in the same story:
a meeting room with one concept, another with a different energy, a dining room with its own rhythm — all distinct, yet united under the same identity.

We sketched the ideas, translated them into visuals, and brought them to life through implementation.
The result? A series of spaces that function, inspire, and communicate—without words—what Retrasib stands for.

01/08/2025

01/08/2025