25/03/2022
𝟔 𝐒𝐭𝐞𝐩𝐬 𝐅𝐨𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬
Content Marketing Success comes down to a six-part formula. If you have all six parts, then you’ll kick some major butt.
#1. Identification
The first part of the formula is knowing who you’re called to serve. Notice, I didn’t say, “Who are you going to sell to?” Who’s your ideal customer? It’s who are you called to serve because that call to service gives you the staying power to make it in this business.
#2. Ideation
The second part is ideation. You need to come up with cool ideas for amazing content. Why? Because your hooks come from ideation. This is where the hook will get somebody to stop what they’re doing and pay attention to what you’re sharing.
#3. Creation
Once you have a good idea, we move on to actually creating the content: creating the video, the Facebook Live, the article, the blog post, the Instagram post, etc. However, I need to warn you – this is where a lot of people fall down.
You can think of it almost like a battery. What do I mean by that? Most people are like a battery, filled up with just enough time, energy, and attention to develop an idea and create the content. There’s this little bit of energy left after those two steps —but only a tiny amount.
#4. Systematic Distribution
Following creation, you need to move on to the fourth part of the process, the actual distribution—not just distribution, but systematic distribution. That means getting the content out to all the different places where your potential customers are (the people you are called to serve).
Whether they are on Facebook, LinkedIn, Instagram, Twitter, Pinterest, on your blog, or in different places, you must systematically distribute the content everywhere on autopilot.
#5. Connection
The fifth part of this process is connecting with the people you serve. Because if you don’t connect with them, you’re just broadcasting – shouting at people. People want to feel like they have a real connection with you.
#6. Monetization
Once you have that connection, you can move on to the sixth step, which is monetization. You must monetize this process; otherwise, this is nothing more than a money hobby.
Why? Because hobbies have money going out, businesses have money coming in.
That’s the Content .
To summarize:
#1. Identification: 𝒘𝒉𝒐 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒄𝒂𝒍𝒍𝒆𝒅 𝒕𝒐 𝒔𝒆𝒓𝒗𝒆?
#2. Ideation: 𝒄𝒐𝒎𝒆 𝒖𝒑 𝒘𝒊𝒕𝒉 𝒈𝒓𝒆𝒂𝒕 𝒊𝒅𝒆𝒂𝒔 𝒕𝒉𝒂𝒕 𝒉𝒐𝒐𝒌 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒑𝒂𝒚 𝒂𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏.
#3. Creation: 𝒖𝒔𝒆 𝒇𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌𝒔 𝒕𝒐 𝒄𝒓𝒆𝒂𝒕𝒆 𝒂𝒎𝒂𝒛𝒊𝒏𝒈 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒕𝒉𝒂𝒕 𝒈𝒆𝒕𝒔 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒑𝒂𝒚 𝒂𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏.
#4. Systematic distribution: 𝒈𝒆𝒕𝒕𝒊𝒏𝒈 𝒊𝒕 𝒐𝒖𝒕 𝒊𝒏 𝒇𝒓𝒐𝒏𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒆𝒐𝒑𝒍𝒆 𝒐𝒏 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔.
#5. Connection: 𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒄𝒍𝒐𝒔𝒆 𝒕𝒉𝒂𝒕 𝒍𝒐𝒐𝒑.
#6. Monetization: 𝒎𝒂𝒌𝒊𝒏𝒈 𝒎𝒐𝒏𝒆𝒚 𝒇𝒓𝒐𝒎 𝒕𝒉𝒊𝒔 𝒘𝒉𝒐𝒍𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔.
Let me ask a quick question. Would you like to see the easy button for this entire process and learn three amazing tips for how to come up with an unlimited supply of ideas, how to create all the content you could ever need at the click of a button, and how to go from zero to 100 miles per hour systematically?
If you would, here’s the link to fantastic free training that will show you how to connect, influence, and impact your audience like never before ⏩ https://www.aisucces.ro/FS-Webinar
