02/09/2026
Today we share with you a short story and conclusion, as well as a good business decision: the founder of Return is the author of 3 personal and spiritual development books since 2021.
At that time, he was among the few people who appeared on social media and addressed discussions about self-development, and it worked, as proof: he had grown his TikTok account in 3 months to over 15k followers.
From that period, for 4 years, his focus was on the people of Romania, he really hopes that the number of the audience there will be as large as possible and as interested in personal and spiritual development.
He gave the first book away for free to many people just to teach his audience and urge them towards self-development. Then, he proposed and publicly announced that the money from the proceeds of the second book would be donated to needy families who have major financial problems, this initiative led to many sales, social recognition and articles written about them. The conclusion here was that people bought the second book because there was a good deed attached to it, not necessarily because they wanted to read it.
Now we move the discussion to the courses he offered and the fact that he mentors people: after 4 years of mentoring, his conclusion was simple, disappointing but clear: very few people in my country focus on their personal and spiritual development, and my audience is no longer here.
That's why, when the idea of the Return ecosystem started to take root in his mind, he chose to have everything in English.
The lesson? : analyzing and choosing the right audience were the best decisions.
What beneficial decision did you make for your business?
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