Voskhod

26/11/2021

Hey guys,

This account is going to be deactivated soon.

We don’t want to lose you, so we’re inviting you to subscribe to our main page РА Восход / Voskhod Advertising. All of our news is there, in two languages (Russian, our native one, and English).

Let’s keep in touch! See you: РА Восход / Voskhod Advertising 😎

19/11/2021

Kontur (Контур) is a leading Russian ecosystem that develops business software. This year it has launched its first image and HR campaign in cooperation with Voskhod. The campaign is aimed at revealing Kontur’s values and brand character to attract new team members.

Kontur’s employees are creators. The work that they do is art. The company’s products, innovative game-changing IT solutions for businesses, are true masterpieces created via a fruitful cooperation of thoroughness and creative approach.

We launched a creative activation for Kontur’s current employees. A landing page, available for internal use only, is made to be a canvas: people can create a unique art pieces that tell about their work, post them on their social media or convert into a NFT token.

Banners captions:
- In love with our profession
- Create rather than work
- Changing the business world
- Where they see work, we see art

08/11/2021

WINNERS at UKMVA uk music video awards ⚡️

We Will Become Better, a short film to a song by Sansara band, is the winner in category Best Alternative Music Video — International 💥

Congrats to the team 💙
Andzej Gavriss
Julija Fricsone-Gavriss
Daddy's Film
Егор Соломатин
Александр Гагарин
Сансара/Sansara
SpotFilm
Evgeny Primachenko
Андрей Николаев
Михаил Маризов
Halal Film and Photography
Company 3
David Gesslbauer

Любовь - право каждого. Love is everyone’s right.Российская ЛГБТ-сеть Телефон доверия - 8-800-555-73-74Правовая и экстренная помощь на lgbtnet.org Directed b...

03/11/2021

Dedicated to the free and the smart

The spot for Alfa Bank (Альфа-Банк) features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams.

It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher.

Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show.

P.S According to a Russian superstition, you’ll get richer if bird f***s drop on you.

Watch the agency's version:

Альфа-Банк поддерживает тех, кто с умом в голове и свободой в сердце.И пусть даже в самых обыкновенных и серых найдутся силы и смелость идти дальше, делать б...

03/11/2021

Anton Rozhin (Антон Рожин) , a Voskhod’s creative director, is a jury member at Eurobest Festival of Creativity, the region’s most renowned ad festival. He is judging works in Social & Influencer category, introduced into the festival program this year. Anton is a member of a brilliant line up of 100 professionals from 25+ countries and equal gender split.

As Anton says, Eurobest is incredibly thorough in the way it trains the jury members. Regular meet-ups take place with the organizing committee sharing details on the judging process and tips on how to stay unbiased. Moreover, Eurobest, as a member of the Unstereotype Alliance led by UN Women, asks the jury to consider whether work objectifies or represents stereotypical portrayals of gender, age, race, ethnicity, disability etc. and consider this when voting on the work.

Meet the juries: https://www.eurobest.com/2021-jury #/category/Social_&_Influencer/country/All/

02/11/2021

We are 25!

In 1996, on October 31st Voskhod ad agency was registered as a legal entity.

Since that day, Voskhod has grown to become Russia’s top independent agency and an influencer in the country’s advertising market.

There’s so much exciting stuff on the way ahead. Thanks for keeping up with us!

27/10/2021

Kulikov pastry shop is originally from Bishkek, Kyrgyzstan. The company is currently in process of conquering international markets – so they needed a visual upgrade to support it.

The new logo and identity are universally clear for audiences from different countries. We’ve added up a modern digitalized shade to violet, the brand’s core colour.

The renewed colour scheme makes the corporate slogan ‘We can’t be bothered with any of this’ (in Russian, the idiom is: ‘It all looks violet to us’) sound free and independent.

The little cherry, which developed to become an accentual element, leaves no doubt that the brand’s products are the best fit for a nice meal.

18/10/2021

Voskhod is No.1 independent agency at Golden Drum-2021!

The Awarding ceremony of Golden Drum, an East European festival, originally from Portoroz, Slovenia, took place on Friday, October 15th. We were named the best among the independent agencies of the location!

"We Will Become Better", a video clip for Сансара/Sansara band in support of LGBT Russia, won 4 gold and 2 silver awards in the categories of FILM and MOTION CRAFT groups.

ANTYfest , a unique festival for ants for Фестиваль URAL MUSIC NIGHT Уральская Ночь музыки, received 2 silvers in CONTENT and SPORTS, POP CULTURE & ART.

Forte Femme, a project by ForteBank to support women's entrepreneurship in Kazakhstan, won a Bronze in CONTENT & PR.

AI Versus, a project about the power of truth and propaganda for the Dozhd TV-channel (Телеканал Дождь) is a winner of 2 gold awards (ENGAGEMENT, CONTENT) and Grand Prix in DIGITAL, MOBILE & TECHNOLOGY, Digital & Mobile Creativity!

Congratulations to the team and partners 💥

15/10/2021

The Internet is full of trash. Finally you can use it for your own material benefit.

Swoop, a new gaming app, is made for those you love to live their life to the fullest. Users can exchange unneeded gigabytes of mobile traffic to get actual bonuses, such as food, drinks, scooter rides, ice cream, etc.

Voskhod is Swoop’s creative partner. We developed the app’s naming, identity, positioning, promotional landing page and creative concept.

Watch the ad spot, visit swoop.ru and have both fun and benefits!

15/10/2021

Dyatlov Pass website is the ‘Best website in a foreign language’ according to (Рейтинг Рунета) Runet Rating, a Russian award among web developers and project owners.

The website dyatlov-pass.ru has been developed to support the launch of The Dyatlov’s Pass TV-show by TV-3, a Russian channel. Visiting the site, a user can remember the details of the fatal hike, conduct their own research or propose their own version of the accident.

14/10/2021

The Art Directors Club Russia announced the winners of this year’s ADCR Awards. We scored a few victories:

We Will Become Better short film for the Russian LGBT Network won GOLD in Craft, TWO SILVERS in Film & Audio for non-profit/public service/NGO and Integrated & Innovation: Branded Content

Beer Ballet campaign for Ural Opera Ballet received TWO SILVER awards in Brand Experience: Promotions and PR& Events.

Do What Only You Can Do ad spot for Точка won a BRONZE in TV/Cinema Commercials and SILVER in Craft: direction, cinematography and editing.

Moving In ad spot for Брусника won a BRONZE in Online Videos.

Congrats to the team and our clients! Awarded projects now proceed to Art Directors Club of Europe contest.

13/10/2021

The Third Tashkent Ad Festival took place on the October 9th in Uzbekistan. Andrei Gubaidullin, our executive creative director, gave a lecture at the event and told about love towards customers as the cornerstone principle of Voskhod’s creative work approach.

The agency is Uzbekistan’s marketing industry (Маркетинговая ассоциация Узбекистана) partner. We signed the Memorandum on experience & expertise exchange in May 2021.