Interactive Lab

25/07/2023

5 лет здесь ничего не обновлялось, но это не значит что 5 лет ничего не происходило. Заходите на телеграм канал и следите за бэкстейджем из лаборатории и обзорами про AR/VR/XR, Digital Humans, i-Com и Metaverse!

29/03/2018

“We had nothing but walls, ceiling, floor, and a bit of the Internet.”
That’s how it got started, dear all!
The challenge was to make a turnkey combo marketing solution for the real estate market. The one that would rethink the whole decision making process.

So meet the brand new wireless and commercial VR showroom by Interactive Lab team. From now and later any housing within 100 square metres can be presented in virtual and in real size.
Here’s the story and the video discovering details and the point.

11/10/2017

Голосуйте за Макса!
Основатель и бессменный tech-lead нашей лаборатории Максим Козлов (Max Kozlov) участвует в Top50byLive-2017. Премия — независимая, учредитель — главный по эту сторону Атлантики профессиональный event-журнал LIVE Communication Magazine, победители — ведут российскую индустрию событий к прогрессу.
Номинация Макса — “Инноватор”.
Интернет-голосование идет полным ходом и будет идти еще 7 (семь) дней. Вот по этой ссылке:

Основатель и CEO компании Interactive Lab

09/10/2017

There’s a significant international professional awards recognising the achievements of companies developing digital and technological solutions for the events industry. The name of the awards is The Event Technology Awards, it has been founded in 2013, and seems to be the only one independent industry awards. Currently.
Well, the ETA 2017 shortlist contains the collaboration that Interactive Lab and Departament New&Wow Marketing / SILA SVETA for Audi A5 Coupé launch.
So, that means that on November, 9, in one month precisely, when the winners of ‘Best Technology Partnership” category are discovered at the final ceremony in London, we will feel nervous for a bit)

Есть такая большая международная профессиональная и, кажется, единственная независимая премия The Event Technology Awards. Она существует с 2013 года и присуждается разработчикам самых важных tech- и digital-решений, реализованных в event-проектах.
Так вот наша c Departament New&Wow Marketing / SILA SVETA коллаборация “AI vs YOU”, придуманная для презентации обновленной модели Audi A5, попала в шортлист ETA 2017.
И теперь, когда ровно через месяц 9 ноября в Лондоне будут объявлять победителей номинации “Best Technology Partnership”, мы все будем заметно волноваться)

20/09/2017

Would you like to know the whole truth? The first graffiti drone was a vandal. It was created by a New York based artist and hacker Katsu. The robot was run in a manual mode only and was able just to spray simple lines to tag hard-to-reach spots. Two weeks ago Interactive Lab and Tsuru Robotics showed the first peaceable graffiti-drone. It is a very hardworking robot artist, which we created at request of Misha Most — a famous Russian street artist. The drone independently painted a big graffiti panel for the personal exhibition by Misha “Evolution 2.1” within the "Farewell to Eternal Youth" jubilee cycle, dedicated to the tenth anniversary of the Contemporary Art Center "Winzavod". The main task was to discover, if a robot can become a co-author of a piece of art, in case a human is in charge of making a sketch only. We have been building a special drone for 5 months, and developed a special software for him. And now...
Our world first graffiti drone can carry two cans with different paints and draw lines of different thickness, length and shape.
Our world first graffiti drone uses the special software that converts lines to a bunch of points and builds the drone pathway from point to point.
Our world first graffiti drone is run by motion capture system.
Our world first graffiti drone became both — a subject and an object of “Evolution 2.1”.
Our world first graffiti drone will probably forevermore change the perception of the contemporary creativity techniques.
Watch the video, go to Winzavod and visit the exhibition — it will last till October, 6, and is a significant part of the parallel programme of the 7th Moscow International Biennale Of Contemporary Art. And please remember, that the next fundamental changes may be being done at this very moment. With a little help of Interactive Lab.

15/09/2017

God save the car market! The competence here is as high as technologies. That’s why launching any brand new model, automotive brands can bring revolution to the whole event industry. Interactive Lab loves feeling innovative and adores jumping in over our heads.

Sometimes they give us awards for that, you know.

For instance, yesterday International Motor Show was held in Frankfurt. And the winners of the 13th INTERNATIONAL AUTOMOTIVE FILM AND MULTIMEDIA FESTIVAL were honored. Guess who won the Grand Prix and first prize in “Live Projects & Experiences, Video Art, Video Mapping” category? Precisely, “AI vs YOU” that we designed in collaboration with Departament New&Wow Marketing & SILA SVETA. It was a cold 2016, December then, and we created the technology to run real-time motion tracking and let it be in sync with visuals and light design. And that was the true innovation initiated for the launch of the Audi A5 Coupé.
God save the car market.

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Боже, храни автомобильный рынок! Здесь конкуренция так же высока, как технологии. А потому презентация любой новой концептуальной модели грозит переворотом event-рынка. А мы в Interactive Lab любим инновации и прыгать выше головы.

Иногда нам за это даже дают важные премии.

Вот, например, вчера во Франкфурте-на-Майне на крупнейшей международной выставке International Motor Show наградили победителей 13-го фестиваля INTERNATIONAL AUTOMOTIVE FILM AND MULTIMEDIA FESTIVAL. Наш с Departament New&Wow Marketing и SILA SVETA проект-коллаборация “AI vs YOU” взял Гран-При фестиваля и золото в номинации Live Projects & Experiences, Video Art, Video Mapping.
В холодном декабре 2016-го мы придумали, как осуществлять трекинг объекта в режиме реального времени и синхронизировать это движение с визуальным рядом и световым оформлением. Знаете, для какого события мы это придумали? Для презентации обновленной модели Audi A5 Coupé.
Боже, храни автомобильный рынок.

02/08/2017

July was quite eventful. I’ll give you an example. Interactive Lab became the first Russian team that created and performed the drone show in Russia. Together with bright engineers from Tsuru Robotics we seem to mark the new milestone in the event marketing in Russia.
Actually, the first made in Russia drone show was the key part of the grand opening of the biggest X5 Retail Group distribution center in Yekaterinburg. So, there’s no point feeling sad if you were not invited. We made the teaser video that shows the essentials of it all. Drones carrying boxes with “cargoes” and bursting into dance in sync with human artists.
You want to get how-to text? We shall not discover all the truth at once. But we promise to tell you everything as soon as the making-of video is ready. Interactive Lab created the idea which moreover happened to be the good name for the show “Logistics Evolved”. As you can guess we decided to show the long and winding way from “manual labor only” stage to the complete robotization brought into all processes.
And then the great work started – together with Tsuru Robotics we taught drones to move with as high agility as it is needed to take part in performances, customized drones, the system for control of group of drones and improved the radiosystem of improved reliability to keep in stable contact with drones, we made thoroughly development of real time tracking system to be able to track moving flying objects having a lot to do in the show.
The point is that we can make teach drones to make whatever we want. Ok, let’s add “almost” to the previous sentence. Moreover, we set about making the tracking system to make it possible to perform drone shows at openairs and other outdoor events. We will present this technology soon.
Let’s make event marketing great again!

28/07/2017

Итак, в Москве есть Парк Горького. В Парке Горького теперь есть интерактивная Galaxy Studio. У этой студии есть крыша. И вот на этой-то крыше завтра с 18.00 и будет проходить паблик-ток основателя и генерального директора Interactive Lab Max Kozlov
Макс расскажет, как все начиналось с Oculus-проектов, продолжилось тем, что мы первыми в мире создали VR Cinema и Move In VR на базе шлемов Samsung Gear VR, и привело к тому, чем мы увлечены сегодня.

Регистрация на событие обязательна, бесплатна и проста. Так что приходите) https://galaxystudio.timepad.ru/event/544345

07/07/2017

Moscow Urban Forum announced the Age of Agglomerations start and proudly opened yesterday in the 75th pavilion of VDNH. Interactive Lab is the tech partner of the interactive zone, which perfectly matches our company name. This zone is built on VR, and we are in charge of tech realization of all three blocks of the zone - VR cinema for watching movies in 360, the virtual gallery for the brightest development projects. Besides, we constructed the virtual room for demonstrating model prototypes of the flats being built. It’s real-size so you will get the precise perception of the space.
The Moscow Urban Forum has a big, fed-up schedule with various spaces, panel discussions and events included. It will last until July, 12. So you have every chance to visit it.
By the way, today the pavilion will be closed at 22 p.m. only.
So see you!

Вчера в 75-м павильоне ВДНХ, объявив “Эпоху агломераций”, открылся Moscow Urban Forum. Interactive Lab — в полном соответствии со своим названием – выступает tech-партнером интерактивной зоны форума, которая в этом году построена исключительно на VR. Мы отвечаем за техническое воплощение всех трех блоков этой зоны — VR-кинотеатра для просмотра фильмов в формате 360, виртуальной галереи самых ярких российских девелоперских проектов и виртуальной комнаты для демонстрации макета еще не построенной квартиры. Причем все пропорции макета соблюдены и соответствуют реальным, поэтому ощущение пространства будут очень правдивыми, поверьте.
Форум — а это действительно форум, со множеством площадок, дискуссий, мастер-классов – продлится до 12 июля. Так что вы точно успеете его посетить.
Хотя можете не откладывать и отправиться на ВДНХ прямо сегодня — павильон работает до 22.00. До встречи!

02/06/2017

This making of video is full of magic that each pioneer project always produces. That was a great experiment designed for Audi by the collaboration of 3 teams in the end of 2016. One of those teams was Interactive Lab. And as we watched these 8 minutes about how we did it, we all got immediately overwhelmed with the strive for performing a feat. Again.

You know… That was a sort of projects when you’ve got 9 days only to invent the way to do tracking of the moving car at the highest accuracy possible helping synchronize generative content and the 35 light heads signal. And you make it all in the real-time mode.

More than 400 spectators could see much of what nobody in the world could have seen before. For we just were the first to do it.

So please, welcome. An 8-minute story about the stunning collaboration of Interactive Lab, Departament New&Wow Marketing and SILA SVETA

Watch the full video “AI vs YOU” in English on vimeo.com/200458135

Мы только что пересмотрели making-of видео про наш безумный эксперимент для Audi, и опять неудержимо захотелось подвигов.

Ну знаете, как это бывает… Тебе нужно очень быстро придумать способ, как определять положение движущегося автомобиля в реальном времени с точностью до сантиметра. Причем сделать это так, чтобы синхронизировать генеративный контент и сигнал с 35 световых приборов. И объект трекинга - это автомобиль, который в режиме импровизации курсирует по пространству площадью 300 квадратных метров.

Многое из того, что увидели 400 зрителей того шоу, мы сделали первыми в мире.
В общем, смотрите 8 минут про то, как однажды в декабре родилась талантливая коллаборация Interactive Lab, Departament New&Wow Marketing и SILA SVETA

#а5эталонкупе #лончгода

23/05/2017

The first Warsaw morning of the European VR Congress gonna be fed up. The first to speak is Steve Dann who shall declare the VR 2.0 great beginning, and right after Антон Скитер (Anton Skiter), the creative director of Interactive Lab, would tell the story about that much that we’ve already done to bring the VR 2.0 closer designing short VR experiences for brands. Anton claimed he would tell the Congress about our stunning experiments with arcade-style VR – where do ideas come from, how we tend to design these ideas, what’s the special about short VR. So if you’re here, In Warsaw, join in. It’s gonna be two days of the best of the European VR.