27/11/2024
«Praktika coffe» — small stylish coffee shops in Moscow’s residential areas - is a chain with high-quality service and an individual approach to each guest. The main concept of the chain is to make life near home comfortable, beautiful and interesting, away from the noisy city center. There’s no need to stand in traffic jams or take the metro to drink a cup of good coffee and have a pleasant time; it’s enough to put on comfortable clothes, take a loved one by the hand and, while going for a walk in your neighborhood, stop by your favorite coffee shop.
OBJECTIVE
Develop a logo and corporate identity for the coffee shops. Create not only striking corporate graphics but also reflect the main positioning idea in it. Develop bright, interesting packaging for food sold in the cafe, and create interesting merchandise.
WHAT WAS DONE
• Logo
• Corporate identity
• Slogans
• Style graphics
• Series of posters
• Sticker pack
• T-shirts
• Hoodies
• Cups
• Food packaging
For each coffee shop location, a unique house-symbol was drawn, replicating the actual outlines of the residential building from above.
Posters with houses decorate the walls of the coffee shops, and visitors can take home fun sticker packs.
The key symbol of the concept became a mug. If you come with your own mug directly from home, you get fresh specialty coffee at a discount. The coffee shop is just another room in your apartment.
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