24/09/2025
❤️ 12 ARCHETYPES, OR HOW TO DISCOVER YOUR BRAND’S DNA [with a little bit of humor😄]
When we work with brands, it’s never just analytics and strategy — there’s always a little bit of magic involved 🪄
Yes, branding isn’t always about Excel spreadsheets and research. Sometimes, to reveal a brand’s true soul, we turn to Jungian archetypes 😀
We use them as a playful tool. It’s not a “sacred ritual” or the only path to branding. It’s simply a way to look at your brand from a different perspective
And sometimes, that lightness sparks an insight: suddenly you realize your brand isn’t about seriousness and “expert authority” at all, but about freedom and drive.
Or, on the contrary — that behind bold visuals hides the Sage Archetype, and the brand should speak to its audience with a calm, confident voice
🖤 We believe design and strategy should feel alive. Archetypes bring more play, metaphor, irony, and inspiration into the process.
And sometimes, that’s exactly what transforms an abstract project into a brand with real character
Archetypes are just one of a thousand ways to find your unique TOV.
But sometimes, they’re the very reminder that a brand has a soul too ❤️
![❤️ 12 ARCHETYPES, OR HOW TO DISCOVER YOUR BRAND’S DNA [with a little bit of humor😄]When we work with brands, it’s never ...](https://img3.marketers1.com/361/879/1185300723618796.jpg)
