We are committed to the following key principles:
Uniqueness, which we see as a total ban on any kind of plagiarism and a focus on cutting-edge work. We refuse to borrow or re-use second- or third-hand ideas, photographs, videos or music. At all stages of your project, from conceptualizing and drafting stages to the final product launch, you will receive completely new and unique custom solutio
ns. Our company does not just react promptly to new trends and strategic changes and quickly absorb new technologies. We are always pro-actively searching for leading solutions, which put us a step ahead, while, at the same time, we are constantly improving our professional knowledge in using existing, widely recognized tools. Perfectionism, which means that we pay minute attention to every detail and execute in-depth quality control at all stages of the entire project. We combine creativity and inspiration with precision in ex*****on of every project detail. Our turnkey production means that all you have to do is provide us with initial information and your requirements. We offer information support at all stages of your project:
• creative concept development
• filming of image, presentation and promotional videos
• creation of 3D architectural visualizations
• creation of 3D graphics, animations and special effects
• branding, logo and identity development
• design development and printing of models, maps, pamphlets, annual reports, etc.
• advertising photo - and video-shoots
By providing information support to the largest Russian State corporations with international influences, we are party responsible for shaping Russia’s image in the international stage. For example, our work on the coming Sochi Olympic Games 2014, performed for Russian Railways, SC Olympstroy, Administration of the Civil Aerodromes and Airports, Federal Highway Agency of Ministry of Transport of the Russian Federation, and Natsionalny Gradostroitelny Institut was presented not only to the Russian chief executives, but also to the International Olympic Committee. Information resources, prepared by us for the Russian Railways, were shown at the Russian House at Vancouver Olympics 2010, and products for RZhD, NK Rosneft and Sberbank - at London Olympics 2012. BTL
As a full-service advertising agency, our professionals use BTL as a precision instrument. The quality of our work is measured by actual market indicators, i.e. our clients’ sales growth. The unique profile of your project determines the key conditions for prioritising our solutions. We do not limit ourselves to clichéd and trite promotional activities. We create new development forms and approaches, which can unlock the market potential of your product and set you apart from your competitors. At the same time, you will be guaranteed an efficient balance between expenditure and results, as well as maximum precision during development strategies implementation, as well as punctuality and responsibility for the entire project development cycle. Standard list of offered BTL services:
• development and implementation of promotional activities
• trade marketing
• local demand formation
• event-driven marketing
• personnel assessment and training
• personnel motivation
• personnel selection
• personnel contracting
• forming loyalty at point-of-sale locations
• placement of POSM materials
• merchandising
• establishment of best sales locations
• “mystery shopper” services
• IN DOOR advertising
• preparation and placement of advertising billboards
• design and tailoring of promotional clothing and uniform
• souvenirs
• consumer satisfaction control (call center)
• competitor activity analysis
• competitor misdirection
• commercial conditions audits (planogram control, RRP)
We do not limit ourselves with localized BTL activity in retail. We have extensive experience in organizing national and international image events. For example, we introduced the Movenpick brand ( Nestle subsidiary) to the St. Petersburg International Economic Forum 2010 and to the national competition “Chef of the Year” 2010. Later, our brand Movenpick participated as a partner during the tour of the world-famous circus Cirque du Soleil 2010, and their products were included in the menu for the show spectators. Our agency welcomes anyone, who is aiming for the best results and works towards being the best in their business sector. Our clients include well-known companies and organisations such as:
• Amberg Engineering Ltd (Switzerland)
• Masterconcept Consulting GmbH (Austria)
• Nestle
• Russian Railways
• GK Olympstroy;
• ANO Organizing Committee of Olympic Games (OCOG)
• SIBUR Holding
• GM-AVTOVAZ
• Bank Moscow
• Bank BFA
• Aeroexpress
• Mostovik
• Engtransstroy Corporation
• St. Petersburg Music Hall Theatre
Our most recent portfolio is located at:
www.youtube.com/wwwprojecthelixcom
We would be delighted to help you in advancing your projects!
