Adsup.me - Mobile Revenue Acquisition

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Adsup.me - Mobile Revenue Acquisition

Adsup.me - UA mobile marketing agency. We have been working in digital advertising since 2013 We appreciate your time and efforts!

Proof of our work is >300 successful projects, in e-commerce, ride-hailing, games, FMCG, finance, food&drinks. Our clients' names are known to all: Yandex, VK, inDriver, Joom, eFun, Savings Services, LaModa, Delivery Club, Camel games, DiDi, X5 Retail Group, Smart Project. We promote mobile applications worldwide and bring foreign companies to the top of stores in Russia and the world. 95% of proj

ects with us for more than 3 years. Our team is certified specialists of TikTok, MyTarget, Google, and many other advertising platforms. The expertise that we’ve developed over nine years helps applications take the lead. Every year the qualification of employees is increased through trainings and courses from world brands in digital advertising. In our work we use more than 20 sources of traffic and unique creatives developed by our in-house studio. We approach each project individually and provide support at each stage. You will have a personal account manager, a media buying team and designers who are always ready to come to help! Success of clients is a success of Adsup! We can call ourselves the UGC TikTok guru. The numbers will speak for themselves:
- In 2021, we attracted more than $1.5 million from the e-commerce mobile vertical.
- Provided 60% CR in response to vacancies for hiring applications. More than 6 million installs for the vertical of mobile games.
- We helped to more than 50 mobile applications have found their audience in TikTok.
- In cases where it was necessary to compete with other agencies in one project, the client chose us in 80% of cases. Promotion of mobile applications in TikTok is carried out by a special department of Adsup creative studio together with personal platform managers. Our clients are the first to get the best conditions in TikTok.

*Facebook activities are extremist and are prohibited in Russia.

27/10/2025

What happened in October 2025: the Adsup.me version

1| The global mobile advertising market keeps growing, according to IMARC and other reports (https://vocal.media/journal/mobile-advertising-market-growth-opportunities-and-forecast-to-2033
)
The market size reached $231.0 billion in 2024. Looking ahead, IMARC Group projects it will hit $574.9 billion by 2033.

2| Google officially shuts down the Privacy Sandbox initiative (https://www.androidauthority.com/google-kills-privacy-sandbox-3608497
)
They wanted to start a bold new chapter — but it turned out quite differently

3| Major Amazon outage (https://www.washingtonpost.com/technology/2025/10/20/aws-outage-amazon-fortnite-snapchat-offline
)
Root cause: a software error + automation failure. Affected platforms included Fortnite, Snapchat, Roblox, Duolingo, and many others.

4| Growth of incentivized ads highlighted as a key trend of 2025 (https://www.businessofapps.com/ads/incentivized-ads/
)
If you’re running UA campaigns for an app or game, incentivized formats should be part of your toolkit — especially when your goal is volume + early-stage engagement. Hard to pronounce, easy to implement.

5| Qi Ads self-service platform is now publicly available (http://app.qiads.com/
)
The platform enables campaign management with minimal effort — just upload your creatives and choose an optimization goal. A new mobile traffic source everyone can now “get a feel for.”

26/09/2025

1| Google Ads rounded up new lead-gen features (https://business.google.com/us/accelerate/announcements/)
A single hub that pulls together everything useful for B2B and service verticals—formats, workflows, and how-tos in one place.

2| Apple released iOS 26 (https://www.apple.com/newsroom/2025/09/new-versions-of-apples-software-platforms-are-available-today/)
Time to audit and adapt: deep links, push notifications, and attribution/SDK compatibility.

3| Mobile marketing research: retention is the #1 pain point (https://www.prnewswire.com/news-releases/new-research-details-state-of-mobile-marketing-from-acquisition-to-attribution-302563575.html)
Branch’s new report quantifies today’s challenges in percentages. We’re already updating KPIs and dashboards to put retention front and center—are you?

4| Russian media platforms are rolling out “fall bundles” (https://yandex.ru/adv/news/osennie-pakety-medijnoj-reklamy)
Yandex announced special packages for premium inventory (Weather, Zen, and more)—useful for broad reach and brand pushes.

5|Google: system updates and security bulletin (https://source.android.com/docs/security/bulletin/2025-09-01)
Play/Android Security Bulletin updates are background, but critical for SDKs/apps (they affect tracking stability and push delivery). Check compatibility and store policies.

02/09/2025

Who said you can't look at beautiful pictures and get paid for it? Pinterest doesn't think so!

Save this pin to learn more about Pinterest: creative formats, optimization, platform specifics, targeting, and ad setup recommendations!
And don't forget to add our guide on mobile traffic sources:https://adsup.me/Traffic_Sources_RU_2025.pdf

27/08/2025

1| ChatGPT is stepping on TikTok's heels (https://appfigures.com/resources/insights/20250815?f=1)
According to Appfigures, TikTok retains the top position among the world's highest-grossing apps. However, ChatGPT's revenue continues to grow rapidly, making it a strong contender for the lead.

2| Apple updates taxes and prices (https://developer.apple.com/news/)
The updates will affect: Brazil, Canada, Estonia, Romania, the Philippines, and Vietnam. We recommend paying attention if a large share of your paying users are from these countries.

3| Rumors about Apple in Russia 'predict' its return (https://ria.ru/20250822/apple-2036878487.html)
Apple is negotiating with Russian authorities about pre-installing the RuStore marketplace on its devices, which could also lead to the unblocking of banking services and everything else.

4| 2GIS enhanced its useful features (https://www.comnews.ru/content/240742/2025-08-15/2025-w33/1011/2gis-dobavil-karty-gorodov-obschedostupnye-wi-fi-tochki)
Maps now show public Wi-Fi spots (12.4k in 17 cities) and have added 1,500+ walking and tourist routes across Russia.

5| Tencent released a major report on mobile gaming and UA (https://static.www.tencent.com/uploads/2025/08/13/56af6c5c98acdc7bd757a7bd208d8189.pdf)
According to the tech conglomerate's data, China and APAC remain 'hot' regions. If you haven't done so yet, now is the time to reconsider your budget allocation.

11/08/2025

We have compiled for you data about the source Moloco that will help you navigate its capabilities when planning mobile campaigns 📲

According to the platform, 2 billion active users pass through it every day — as many as TikTok and Instagram combined! Moloco works with 35 + exchanges and reaches 6 billion devices worldwide in 190 countries

07/08/2025

Why do 73% of users get annoyed by permission prompts — and 86% uninstall apps that ask for “too much”?

Adsup.me teamed up with GoodFirms to survey 330 business professionals across 25 countries and found:

— 64% of apps request location, 56% the camera, 45% contacts;
— top fears: data leaks (98%) and malware (76%);
— 66% believe privacy is a shared responsibility between developers and users.

What to do? Ask for access just-in-time, encrypt data, and offer an easy way to revoke permissions. Users should regularly review settings, keep software up to date, and enable 2FA.

Don’t let unnecessary permissions wreck your activation funnel—check the full findings and audit your flow today!

👉 Read the study: https://www.goodfirms.co/resources/why-apps-ask-permissions-know-data-control?utm_source=survey_team&utm_medium=email&utm_campaign=app_permission_published

01/08/2025

July’s over but there are still 30 days of summer to go — perfect time to look back at everything the seventh month had in store for the mobile-app marketing world. From AI-driven CTV campaigns to tougher ad-policy checks and a government-mandated app store, here’s the month in a nutshell.

1 | Samsung Ads rolled out its Mobile Conversion solution.
Thanks to AI, the platform now predicts which Samsung TV Plus viewers are most likely to install a mobile game and then serves them a tailored ad.

https://www.marketingdive.com/news/samsung-ads-bows-ad-solution-to-turn-ctv-viewers-into-mobile-gamers/752625/

2 | VK Ads now lets brands place ads inside VKontakte Stories.
Telegram Ads is keeping pace with a brand-new banner-in-video format, while YouTube, by contrast, has stopped showing ads on Russian-language videos altogether.

https://www.likeni.ru/events/vk-reklama-zapustila-novyy-format-prodvizhenie-v-istoriyakh-vkontakte/

3 | Pixalate published July’s “blacklist.”
Headline finding: thousands of apps that had an app-ads.txt file were delisted for ad-traffic-transparency violations—developers, double-check before your August uploads!

https://www.pixalate.com/blog/pixalates-july-2025-recap

4 | Google Ads Destination Requirements—verify or get banned.
Starting today, phone-number verification is mandatory for message assets; any ad created after 1 July without a verified number simply won’t run.

https://support.google.com/adspolicy/answer/16333090?hl=en

5 | Make way for RuStore.
On 11 July, President Putin signed a law requiring every smartphone maker—iPhones included—to pre-install RuStore from 1 September 2025 and forbidding any restrictions on payments or updates inside it.

https://tass.ru/ekonomika/24457077

27/06/2025

Telegram has officially crossed the 1 billion monthly-active-user mark. When 12.5 percent of the world’s population is on your messenger, launching an in-house ad platform is only a matter of time. Today, we’ll walk you through setting up campaigns in Telegram Ads.

20/06/2025

The latest GoodFirms study on startup app UX is live!
Adsup and 410 companies across 25 + countries shared real metrics and hands-on tactics that help young products grab user attention from the very first tap.
Here’s a quick teaser from the report:

* 88.3 % of founders call top-tier UX “mission-critical” for success

* 91.2 % say skipping pre-launch UX testing is a recipe for failure

* 94.9 % still hire a pro UX agency—even on a tight budget

* Usability tops the list for 80.3 % of respondents

* One in two startups fully overhauls UX every few months to keep loyalty high.

Want more insights, examples, and checklists? 👉 Read the full GoodFirms report and grab fresh UX tips for startups

https://www.goodfirms.co/resources/startup-mobile-app-ux-design-goodfirms-survey

06/06/2025

1 | Russian advertisers have increased their TikTok budgets nearly fourfold since the beginning of the year — reaching 15.8 million rubles.
This year, Russian influencers most often promoted FMCG brands, mobile services, and companies in the fashion and beauty industries on the platform.
https://www.forbes.ru/biznes/538311-reklamodateli-uvelicili-budzety-na-tiktok-pocti-v-cetyre-raza-s-nacala-goda

2 | Netflix is launching its own TikTok.
A vertical feed with movie clips, show snippets, and trailers. One tap takes you directly to watch the full content. Feels questionable — but okay.
https://bg.ru/bg/city/city-news/27162-netflix-tiktok

3 | YouTube will now insert ads during peak moments.
The format is already called Peak Points, and the system is powered by a Google neural network.
https://hi-tech.mail.ru/news/127152-youtube-budet-pokazyvat-reklamu-posle-vazhnyh-momentov-na-video/

4 | Adjust has launched a beta version of its AI assistant Growth Copilot — a tool designed to simplify marketing decisions in the mobile app space. Sounds promising and genuinely useful. Digital marketers, time to test it out.
https://mobilemarketingreads.com/adjust-growth-copilot-beta-launch/

5 | “Natasha the neural network” turned out to be 700 Indian freelancers.
For eight years, they simulated the work of an AI service by manually building mobile app prototypes with code and design. In that time, the founders earned over $500 million, with investors including Microsoft and the Qatar Investment Authority. The truth came out recently when the startup failed to provide financial documentation.
https://www.iphones.ru/iNotes/natasha-fake-ai

05/06/2025

What’s the Difference Between PAI and AURA, and How Can They Benefit Developers?

PAI (Play Auto Install) by Google and AURA by ironSource are two powerful tools for mobile app promotion. Here’s how they compare:

The key difference: AURA is a platform, while PAI is a technology.
- AURA enables continuous user engagement throughout the entire device lifecycle, unlike PAI.

AURA is ideal for developers and advertisers looking to attract highly engaged users through advertising campaigns.

PAI is better suited for developers who need mass app installations on devices without ongoing user interaction.

- AURA offers advanced targeting capabilities, unlike PAI.

The platform provides flexible segmentation of active users based on device models, regions, and behavior. AURA includes built-in analytics and full funnel reports for campaign performance tracking.

Both tools can significantly enhance your mobile marketing strategy. The best approach is to use them together for maximum reach and effectiveness.

29/05/2025

What Is AURA?
AURA is ironSource's recommendation platform for native app installations on smartphones. It operates on over a billion devices across 77 countries.

Using data on geography, device type, user interests, and behavior, AURA delivers personalized app recommendations to users.

How Does AURA Work?
When a user activates a new device, they go through an initial setup process, during which AURA launches and suggests a list of apps, updates, and optimizations for installation.

AURA doesn’t stop after the first device activation—it continues providing relevant recommendations and reminders throughout the device's lifecycle. This boosts user engagement and increases the likelihood of app downloads and long-term usage.

What Are the Benefits of AURA?
- Targeted Approach. Unlike Facebook Ads, AURA does not require creative uploads or manual campaign optimization—it automatically pulls app visuals from Google Play.

- CPI-Based Model. Advertisers can target active users based on device models, regions, interests, and behavior.

- Analytics & Optimization. AURA provides detailed funnel reports with full data on the product’s promotional performance.

- Enhanced Monetization. With continuous native interactions throughout the device lifecycle, AURA helps improve key app metrics, increasing both engagement and revenue.

AURA is a long-term engagement tool that allows marketers to not only launch campaigns but also retain and monetize their audience more effectively.

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http://adsup.me/

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