21/08/2019
1. All of us have mobile devices. The Attention span of your audience is very low. Your website should load within 8 seconds. The website should also be mobile friendly.
2. Generic Landing Pages.
Your landing pages should be very specific. They should be as per the traffic sources.
Someone may be coming to your Landing page through facebook, Google, LinkedIn, Instagram.
The pitch of your landing page should Differ as per the traffic source.
Example:
On Landing Page- You want some one fo read a story who comes from Facebook.
Majority of us Google when we are looking for a solution to the problem. You want to give a Solution to the Problem for someone who comes to your Landing page from Google.
3. Your Landing pages should not be too complicated with loads of Navigational options. Mouse movements are very sensitive. You don't want your audience to go away if they accidentally clicked the exit pop-up.