20/02/2026
GenAI isn’t a shortcut. It’s part of the workflow.
Every year, we push ourselves by producing Founding Day commercials. This time, we brought GenAI into the mix on purpose, not as a gimmick, but as a proof of concept: how it integrates into our workflow ecosystem when the standards stay the same.
This is film tells the tale of how the Diriyah walls came to be..
It was people-led from start to finish. Driven by a director’s vision, shaped by GenAI artists, then edited and finished properly in post. Same process. New tools. Still people-led.
The future of film won’t be “AI replaces craft.” It’s craft, amplified, when the right tools sit inside a real production pipeline.
Credits:
GenAI Artist: ahmed abdalazeeim
Director: Giuseppe Lombardi
Post: Captains Film
Producer: Aziza Alsumiri
Senior Editor: Roland Younes
FutureOfFilm
