The Bold Group

The Bold Group A Made in Saudi Creative & Communications Powerhouse.

26/05/2026

عيدكم مبارك 🐑

20/02/2026

GenAI isn’t a shortcut. It’s part of the workflow.

Every year, we push ourselves by producing Founding Day commercials. This time, we brought GenAI into the mix on purpose, not as a gimmick, but as a proof of concept: how it integrates into our workflow ecosystem when the standards stay the same.

This is film tells the tale of how the Diriyah walls came to be..

It was people-led from start to finish. Driven by a director’s vision, shaped by GenAI artists, then edited and finished properly in post. Same process. New tools. Still people-led.

The future of film won’t be “AI replaces craft.” It’s craft, amplified, when the right tools sit inside a real production pipeline.

Credits:

GenAI Artist: ahmed abdalazeeim
Director: Giuseppe Lombardi
Post: Captains Film
Producer: Aziza Alsumiri
Senior Editor: Roland Younes

FutureOfFilm

Where innovation met bold ideas that work!Proud of what we built. Ready for what’s next. #2026
01/01/2026

Where innovation met bold ideas that work!
Proud of what we built. Ready for what’s next.
#2026

marks the birth of Saudi Arabia’s first electric vehicle company and car brand. 🇸🇦At .xp , part of The Bold Group, we’r...
04/10/2025

marks the birth of Saudi Arabia’s first electric vehicle company and car brand. 🇸🇦

At .xp , part of The Bold Group, we’re proud to have built the CEER Brand Portal end-to-end: strategy, design, content, and development.

A Saudi brand. A Saudi partner. Together shaping the future of mobility.

Explore the portal: https://ceermotors.com

Bold XP is hiring in Egypt 🇪🇬Design smart. Build smarter.📩 Send your CV & portfolio to the link in our bio: erp.bold.com...
29/05/2025

Bold XP is hiring in Egypt 🇪🇬
Design smart. Build smarter.

📩 Send your CV & portfolio to the link in our bio: erp.bold.com.sa/jobs

🚀 We’re Hiring at Bold Xperiences📩 Apply now or refer someone great: be@bold-xp.com
22/05/2025

🚀 We’re Hiring at Bold Xperiences
📩 Apply now or refer someone great: [email protected]

مبارك عليكم الشهر جعلنا الله وإياكم من صوامه وقوامه 🤍
28/02/2025

مبارك عليكم الشهر جعلنا الله وإياكم من صوامه وقوامه 🤍

A Bold World. 🌍 ➡️
19/12/2024

A Bold World. 🌍
➡️

A Bold World. 🌎 ⬅️
19/12/2024

A Bold World. 🌎
⬅️

A Made in Saudi Creative & Communications Powerhouse. ➡️
18/12/2024

A Made in Saudi Creative & Communications Powerhouse. ➡️

Address

Thumamah Road Building 8161
Riyadh
13315

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Sunday 9am - 6pm

Telephone

+966 11 4330099

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