DBS Sudan

DBS Sudan DBS is a Sudanese based digital solutions and marketing consultancy agency. We’re a one stop shop solutions provider for all your needs.

From planning to content and so much more.

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to a...
18/10/2021

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer actions. (Content Marketing Institute, 2015)

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

Facebook Messenger can be used as an effective digital communication tool to facilitate business communications & perfor...
13/10/2021

Facebook Messenger can be used as an effective digital communication tool to facilitate business communications & perform functions. Through API integration and bots, various business processes can be further automated at ease, in turn maximizing operational effectiveness and resources.

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

There's a lot of buzz going on about paid ads and the start of new an era when it comes to online marketing in Sudan. So...
11/10/2021

There's a lot of buzz going on about paid ads and the start of new an era when it comes to online marketing in Sudan. So far, most online initiatives were based on organic reach and individual efforts towards reaching a larger segment of the online population. The power of online marketing relies partially on online targeting capabilities and utilizing various online tools and data sources. That being said, were just witnessing being listed across major tools such as Google Ad Manager and Google Trends. Although much more work is awaited to successful execute ads on such platforms in terms of payments, billing and Google postal cards to confirm business locations & listings.

To maximize online performances, businesses shouldn’t solely rely on paid VS organic tactics. Paid ads are actually most effective when complementing organic efforts and ongoing business strategies. In a way, they amply what is already working best for your current audiences. A recommendation of both paid and organic tactics are recommended at all times.

How well are your current organic campaigns performing??

Let us know in the comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

RACE is an organizational framework used to plan and measure digital marketing activities towards the acquisition (reach...
06/10/2021

RACE is an organizational framework used to plan and measure digital marketing activities towards the acquisition (reach stage), conversion (act & convert stages) and retention (engage stage) of consumers.

The race model was first developed by Dave Chaffey in 2010. The model's effectiveness lies in its ability for integrated marketing communication planning and integration of online and offline channels, to cover all consumer brand touch points.

Furthermore, optimization of digital marketing efforts using data driven / performance marketing initiatives.

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The Pull and Push model is a marketing model used to plan and inform marketing strategies as push (outbound) strategies ...
04/10/2021

The Pull and Push model is a marketing model used to plan and inform marketing strategies as push (outbound) strategies and pull (inbound) strategies. The pull and push strategies are promotional routes to market.

Push marketing is quiet effective in achieving immediate results and communicating brand offerings. Push strategies are any tactics employed, which results in a third part stocking your products. It's most effective to target consumers who are generally unaware of problems or needs and introduction of new offers into the market.

Pull strategies on the other hand, are any tactics that result in customers demanding your products. Its best for customer who are "Problem Aware, Product Aware and Solution Aware" (in relation to the Act, Convert and Engage stages of the conversion funnel).

Pull through Push strategies have been deemed the most effective with maximum impacts. Pull through push offers entails utilizing push channels to inform (make aware) consumers and relies on pull strategies to attract, convert and engage consumers.

According to the use of the channel, tactics can be pull, push or both.

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

One of the most used marketing model is the RACE framework by Dave Chaffey from (smartinsights). This model is a means o...
30/09/2021

One of the most used marketing model is the RACE framework by Dave Chaffey from (smartinsights). This model is a means of planning communication channels according to four main stages RACE: "R" Reaching customer, "A" driving Actions, "C" Converting prospects into customers and "E" Engaging customers.

Another classic model is the Owned, Earned and Paid Media model. This model classifies communication mediums according to ownership. Owned media refers to properties owned by brands, earned media is media gained through publicity and Paid media refers to paid properties such as PPC ads and paid endorsements.

These models are very effective to help plan your communication strategies and informs your marketing performance. They can also be used to benchmark and asses competitor performances.

Which models do you use towards your business. Let us know in the comments below.

Visit our website https://dbs.sd/ for more information and get in touch today!

Wifi actually doesn't stand for anything. It was a term created by a marketing firm as a user-friendly name for the indu...
20/09/2021

Wifi actually doesn't stand for anything. It was a term created by a marketing firm as a user-friendly name for the industry as a whole. Initially wifi was given names that weren't so slick, including Flankspeed, Dragonfly and WaveLAN.

The actual name wifi originated off the term "Hi-Fi" (high fidelity) just inverted. Wifi technology has been around since September 1990, 32 years now.

Visit our website https://dbs.sd/ for more information and get in touch today!

Marketing communications are the means by which firms attempt to inform, persuade, incite and remind customers - directl...
30/08/2021

Marketing communications are the means by which firms attempt to inform, persuade, incite and remind customers - directly or indirectly - about the brands they sell (Keller, 2001).

On the other hand, digital marketing communications is the promotion of brands and marketing of services and products through a variety of digital media channels, some internet based (search engines, social media and paid ads) and others non-internet based (SMS and MMS).

Marketing communication models can be used to effectively plan/manage channels and ensure message consistency across brand touch points.


What are some of the models you use to plan/manage marketing communications??

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Birth of Automation!Automation is a broader aspect and we'll briefly touch up on a few aspects. Primarily, automation fo...
25/08/2021

Birth of Automation!

Automation is a broader aspect and we'll briefly touch up on a few aspects.

Primarily, automation focuses on the ability to conduct business processes with minimal involvements. Successfully automating your business requires realignment and adjustments of your business processes and business models. Allowing smooth, clarified communications between all businesses stakeholders.

We previously discussed Drip Marketing, a form of email marketing and could be the simplest form of business automation. More advanced applications include self service portals for financial transactions and HR processes.

Today, automation can be used throughout various business process. B2B based business can utilize automation to minimize interactions and achieve businesses objectives. B2C based businesses on the other hand, can handle repetitive processes and achieve high response rates in customer service, eCommerce and handling data processes.

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

Drip marketing in an email marketing technique by which emails are created as predefined responses, triggered by certain...
24/08/2021

Drip marketing in an email marketing technique by which emails are created as predefined responses, triggered by certain actions.

Why is it so effective?

Primarily, it serves that immediacy in responses for repetitive actions. Every-time you contact a sales team representative, service team or other business divisions, emails are send that inform you regarding the next instructions. Whether it's waiting for a call back, updates on an order status or inform you of the working hours.

All these techniques fall under Email Marketing.

Another reason for its effectiveness includes the low cost of set up compared to its effectiveness.

All you need is to initially is drafting of out the typical responses you can cover, draft out the email copy and utilizing an email marketing software.

One effective provider of such solutions is Zoho Campaigns. With a dedicated area to set your drip marketing campaigns. Furthermore, Zoho Campaigns allows to manage your subscriber base, allowing you to better segment, nature and re-market to those lists.

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

We previously spoke about some of the uses and benefits of blogs. From communicating your brand personality and expertis...
23/08/2021

We previously spoke about some of the uses and benefits of blogs. From communicating your brand personality and expertise to driving SEO rankings and converting more prospects.

Today we'll look at some of the best blogs out there and some uses per industry.

One amazing example is Hubspot. There's a digital marketing software and solutions provider who constantly create engaging content to better describe/solve problems for their customers. At the end of each blog post, you'll find a compelling CTA enticing you to gather more information (by downloading a resource) or to try out some of their tools. Hubspot is a great example due to their high search ranking for alot of digital marketing related terms.

Another amazing example are Smartinsights who not only rank high across search results but also better utilize their sales funnels. There blogs are most likely linking you with one of their strategic resources and planning templates.

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

Whats the best use for your website's blogs?I'm sure you've heard the term blogs, blogging and having a business blog th...
22/08/2021

Whats the best use for your website's blogs?

I'm sure you've heard the term blogs, blogging and having a business blog thats constantly being updated with fresh relevant content.

Today, we're gonna go over the why of blogging.

Business blogs are a great way to communicate your brand to your customer. It goes hand in hand with content marketing and maximizes your SEO rankings. Business blogs are a great means of personally communicating your brand offerings and getting personal with your customers.

Blogs can be very diverse in nature and can cater to a multitude of target audience. Your don't necessarily need to have one generic blog that targets only one group of audience. Instead, you can have several sub blogs, each catering to separate target groups.

Through blogging, you can better measure your audience engagements and drive prospects down the sales funnel, getting them to the final decision stage of purchase/repurchase.

Blogs by nature help provide expert advice to your audience, answering questions they have and providing meaningful information to them.

Contrary to beliefs, anyone can utilize a blog, whether their business is customer facing (B2C) or business oriented (B2B).

Leave your questions and comments below. Visit our website https://dbs.sd/ for more information and get in touch today!

Address

Al-Mashtal Street, Block 16
Khartoum
00000

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Sunday 08:00 - 17:00

Telephone

+249912311223

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