Futureform

20/04/2026

Design sets the tone for who feels included and who is able to interact with your business. These three quick changes can build a lot of trust and show that you really care about your people.

15/04/2026

A single logo design is not enough, you need a logo suite.

Your logo is a quick way for people to recognise your business, but having a single version is asking it to do too much.

When you have a logo suite, you:
💚 Have custom versions for small spaces like social media profiles and favicons
💚 More detailed options with a slogan or badges for packaging
💚 Keep the brand recognition without visibility getting in the way

Have a think about your own logo, does it work well every time you use it?

10/04/2026

Brand fonts have three key jobs:
💚 be easy to read/accessible
💚 feel like your company
💚 create hierarchy (so it's easy for readers to undestand what to read first)

But fonts also need to be easy to integrate into your website, presentations and email signatures without creating a bunch of extra work.

The easiest way to go is to use free and well established options from Google fonts...but...that sometimes makes it hard to stand out.

Investing once in a unique and well crafted option from a foundry is more accessible than you think, and you only need to set things up once to feel on brand.

There is no wrong option. Do what feels right for your business and let us know if you need any advice with your branding 🙌

27/02/2026

Visual identity, naming and web design for inclusive workplace coach Samsas. Using the idea of growth and inclusion giving you more, we created a visual system full of motion through simple shapes.

27/02/2026

Brand identity design for inclusive workplace coach Samsas. This project ranged from naming to strategy and visual identity design.

The biggest takeaway was how we need to help shift the mindset of companies from seeing inclusion and accessibility as a box to tick to showing them what an asset diversity really is.

27/02/2026

Samsas was started when Anna and John noticed that so many people in workplaces don't feel understood or valued. Their backgrounds in business and psychology mean they know the value of inclusion and the importance of creating a work environment where everyone can express themselves openly.

We worked together to create a modern, positive and warm brand fit for any professional workplace. The focus of the visuals is on people and movement forward, creating new and exciting work dynamics.

03/06/2024

Have you heard of human centered design?

Often when trying to come up with new solutions, we sit down at the computer or start sketching ideas, but how do we know they will actually work? Especially when it comes to something as important as our branding?

The idea behind human centered design is that the solution should come from the society it touches. Instead of assuming what the problem looks like, we go out and ask people. We can join them in their everyday life, see how they solve the problem today and ask them what they would like to see instead.

Why is it important? If a solution does not really fit with real life, it will not be used. Then we have spent both time and resources creating something that is not needed.

Everyone can use human centered design. Before creating your visual identity, have a coffee with some of your customers to ask questions. Look at comments on social media to see what people value. Ask your existing audience, the opportunities are endless and it is all time well spent :)

It may feel a little unusual at first, but as a company we can have a big impact on people's lives - it makes sense to be able to help with problems that many struggle with.

For inspiration and an absolutely amazing amount of free resources to get you started, visit IDEO's home page. You can also comment with a question and we'll help you out!

23/05/2024

Logos have to be super simple, right? 🧐

The sign of a great logo is that it creates that feeling you want your customers to associate with your business - in the case of Fox & Bear, that is a happy and playful one.

The key with more detailed logos like this one is to make sure the design still works in black and white and small formats. If your company name is quite long, try using an icon or monogram for your social media profile images and mobile version of your website 🌱

How do you want people to feel when they see your logo?

21/03/2023

We are so excited to announce that we will be holding a Cohort Course at the end of April all about sustainable branding.

Right now, we are releasing the Early Bird tickets so if you sign up before the 3rd of April you get 25% off the full course.

We have so much planned and we are really looking forward to having a group of people where we can all learn together and support each other with valuable feedback.

The course is held in 4 session over 2 weeks to give you time in between to work on your brand and exercises. Our goal is to give you a truly actionable course where you feel empowered and know exactly how to take your brand forward.

We are extra excited to be hosting the course through the Sustainable Pathways community who are creating such an amazing meeting point for experts and businesses.

We look forward to seeing you in the course! Just let us know if you have any questions at all.

https://sustainable-pathways.com/solution-detail/1678370667525x618087059562954800

Go from Mission to Messaging with this Actionable Course

08/09/2021

Have you heard about tactical urbanism? It started with people wanting to make a small change in their area. Now it is a movement and a great example of how democracy can work. We were so excited to see how cities are embracing these ideas and letting people affect their own communities. Let's do more of this!

From guerilla gardening to pop-up parks, tactical urbanism is catching the world by storm. The growing movement is characterized by the temporary altering of...