Ström & Jag

13/04/2026

Wow. What a journey. ❤️

Huge, huge congrats to (and co-founders and Jonas Cedenwing) at .se on the acquisition by — so incredibly well deserved!

We still remember those early days back in 2016, sitting together trying to figure out what this thing could become. The name, the look, the feel — a few small pieces that would later turn into Telness.

To see where you’ve taken it since then… honestly, just wow. The focus, the guts, the consistency — you’ve built something truly special.

We’re super grateful we got to be there at the very beginning, shaping the name, logotype and brand. But what you’ve done with it since is all you.

So happy for you guys! ❤️

Can’t wait to follow what’s next.

13/04/2026

Wow. What a journey. ❤️

Huge, huge congrats to Martina Klingvall (and co-founders Carl Sahlin and Jonas Cedenwing) at Telness on the acquisition by Telia — so incredibly well deserved!

We still remember those early days back in 2016, sitting together trying to figure out what this thing could become. The name, the look, the feel — a few small pieces that would later turn into Telness.

To see where you’ve taken it since then… honestly, just wow. The focus, the guts, the consistency — you’ve built something truly special.

We’re super grateful we got to be there at the very beginning, shaping the name, logotype and brand. But what you’ve done with it since is all you.

So happy for you guys! ❤️

Can’t wait to follow what’s next.

13/09/2022

We're super excited to finally be able to share a very dear project we've been working on.

"Reinvention of an icon."

Together with the lovely team at Henkel, we redesigned the world's No 1 hair styling brand. We crafted a new design hierarchy which follows how consumers choose a hairspray. According to research the most important element when consumers pick a hairspray is the amount of hold the product has. We came up with a new and consistent design system that was applied to all 100+ bottles and containers. We also took the opportunity to revamp the colors and materials of all the products, still with a lot of respect for the old ones, without loosing too much recognition.

"The talented designers STRÖM & JAG from Sweden unveiled the true beauty of the world's No 1 hair styling brand. The Swedish creators crafted a new consumer-centric design hierarchy which follows how consumers choose a hairspray. They also put in lots of love for colors, shapes and materials."
— Jan Kruse, Corporate Director International Marketing at Henkel

Thanks to everyone involved in this amazing project!

We will soon put together a full case for our website so don't forget to check back in soon.

27/05/2019

At Ström & Jag we strive for individuality. That's why we let the people working here pick their own paper for their business cards. Our co-founder, Malin Holmström, chose an egg-white 350gsm beautifully textured paper called Rives Design from Arjowiggins Creative Papers, with rounded corners. Nice choice Malin!

22/05/2019

For a few years now we've been working with adidas and adidas TERREX together with the Ludwig-team (including super-duo Gus&Joe) to create visuals for a wide range of products, for each season. The scope has included everything from campaign concepts and layouts to art-direction of the product shots and photography selections.

We will put together a full case soon (or a few) but in the meantime here is a little glimpse of SS19 what’s to come.

03/01/2019

We're super happy to finally be able to share this case with you!

La Maison du Whisky - LMDW, or 'The Whisky House', started as a family owned whisky shop in Paris that has specialised in rare whiskies since 1956. They’ve been so focused on selling the best whiskies in the world, that their visual identity somewhat got a little lost along the way.

We got approached to create a new identity for them. As LMDW has been expanding in recent years they needed a system which would allow for new departments and companies to grow together. Their 5 whisky and spirits shops in Paris and Singapore all had to feel like they originated from the same company, even though the names of the shops changed slightly. For instance, in Paris we have LA MAISON DU WHISKY (on rue d'Anjou), & FINE SPIRITS (on Carrefour de l'Odéon) and MAISON DU WHISKY (on rue Jean Chatel) and in Singapore we have MAISON DU WHISKY (on Mohamed Sultan Road). On top of this we also had the LMDW brand with a few different departments: 'Collections', 'Distribution' and simply 'LMDW'.

We developed a symbol, inspired by their original and unique MW-marque, which would be the connection between all the different names and departments, and then a typographic system to let all elements feel like they belong to the same brand. We also developed a unique color palette for each shop to differentiate them slightly more from one another.

In collaboration with SID LEE Paris.

https://www.strom-jag.com/work/la-maison-du-whisky/

22/08/2018

Far from a full case, here's a glimpse into what's to come. One of many beautiful shots by super talented Ester Grass Vergara / Photography. In collaboration with ever awesome Ghislain de Villoutreys. We art-directed the shoot and built the brand and visual language, from logotype and typeface to color palette and layouts. More coming soon!

Stockholm Creative Studio

21/08/2018

A while back we were involved in this amazing new company, Courbet. They "offer ethical and ecological alternative to traditional jewellery. Our diamonds are laboratory-grown, our gold is recycled. Create and preserve the magic of the universe, such is the beauty of our mission."

We created their visual identity (icon marque, word marque, color palette) and were also responsible for the art-direction of all of their collections. More to come soon...

Photography: Ester Grass
Styling: Anna Burns
Creative Direction: Ghislain de Villoutreys
Art-Direction: Ström & Jag

Tous les diamants s’évaluent en fonction de 4 critères: Carat (poids), Color (couleur), Clarity (pureté) et Cut (taille). À ces 4C, Courbet en ajoute un 5ième : le C de Conscience.
Une alternative positive et innovante, non polluante et respectueuse socialement.

29/11/2017

Recently we've been working with super-entrepreneur Martina Klingvall Holmström to create a brand new mobile carrier. Telness is the ultimate new carrier for companies and entrepreneurs and has been built from scratch with a digital focus and simplicity in mind. We can finally announce that we're live! 👏 Take a look at www.telness.com (site is built by ever awesome Department)