Grebban, Viktoriagatan 16, Gothenburg (2026)

28/05/2026

.official X ⚡️

Brand storytelling is often treated as something separate from performance, something soft placed politely next to the KPI deck.

We tend to disagree.

For the new NN.07 digital flagship, the ambition was to create an experience where brand, storytelling and commerce work as one integrated system. A platform that not only communicates the identity of NN.07, but actively behaves like it, translating the brand’s “Curiosity Code” into a digital experience shaped around exploration, rhythm, expression and ease.

And as it turns out, when people genuinely enjoy spending time with a brand, performance tends to follow.

Together with NN.07, , and .ai, we rebuilt the foundation to create a more flexible, scalable and intelligent experience, improving everything from localization and merchandising to search, performance and load times.

Some of the metrics so far📈
🆙 22% higher AOV
⚡️ 76% more items sold
🏎️ 37% growth in full-price sales

As stated by Henrik Hermansen, Head of E-commerce at NN.07
💬 “What we’ve created together goes beyond design or technology. It’s a more immersive and expressive experience that brings the NN.07 brand closer to how it’s meant to be felt.”

Thank you everyone involved in making this happen and the teams at .official, , , .ai, , , , , .io & Inretrn.

🔗 Full case live now at grebban.com
🔗 Visit the live site at nn07.com

Digital Brand, E-commerce Design (UX/UI), Photography Art Direction, E-commerce Development, System Architecture and Project Management by Grebban.

18/05/2026

We didn’t think .summit could get any better, but this year truly proved us wrong!

An incredible few days filled with inspiring talks, sharp perspectives, great conversations and, most importantly, so many wonderful people from across the industry. And on top of that, the launch of the brand new Pulse Awards.

We’re beyond proud to share that we brought home four awards this year:

🏆 Winner - Best Website Redesign:
🏆 Winner - Best in Home & Interiors:
✨ Highly Commended - Loyalty & Community Strategy:
✨ Highly Commended - Best in Home & Interiors:

Huge thank you to for continuing to evolve and push this event forward year after year. Pulse has truly become one of the highlights of the e-commerce calendar!

And an extra special shoutout to and , you two are absolute magic - what an achievement to pull this thing together. ⚡️

See you next year, London.

11/05/2026

X

Enabling one of the greatest watch brand legacies in the world ⚡️

With over 170 years of history, craftsmanship and cultural relevance, Timex is one of the most iconic watch brands of all time. Our role was never to reinvent that legacy, but to uncover it, sharpen it and bring it fully to life in the digital experience.

Together with Timex, we’ve transformed the product experience from static information into something customers can truly connect with. By combining storytelling, product guidance and technology, we’ve created a journey where every watch carries more meaning, clarity and emotional value - reimagining this into a vibrant digital flagship store.

The result is a stronger and more expressive brand experience, paired with measurable business impact through increased conversion, higher average order value and deeper engagement across the catalogue.

“What stands out for me about Grebban is their ability to balance creativity with commercial performance, resulting in work that is not only visually compelling but grounded in a seamless customer journey.”
— Kimberley Correia Hunt, Global Senior Vice President at Timex Group

This is what long-term collaboration makes possible. Continuous iteration driven by shared ambition. One team working together to unlock what a brand is truly capable of.

Proud to continue shaping the future of Timex together.

🔗 Full case live now at grebban.com
🔗 Visit the live experience at timex.com

Digital Brand, E-commerce Design (UX/UI) and Project Management by Grebban.

07/05/2026

.official X

We’re very proud to finally share the all new NN.07 Digital Flagship & Brand Experience, that we together have been working on over the last couple of months!

From the beginning, the goal was to build a digital space that feels unmistakably NN.07. Calm, confident, refined, expressive. A place where the brand itself becomes the experience, rather than just something placed inside a grid system and asked to behave.

Together, we translated NN.07’s “Curiosity Code” into a strategic digital concept rooted deeply in the brand’s DNA and brought it onto the site, conceptually as well as visually. Creating an experience shaped around exploration, texture, rhythm and storytelling where content, commerce and identity move together as one cohesive system all based on the code that it’s the NN.07 DNA.

About five years ago we began our collaboration & partnership with the launch of an all new NN.07 site, and this has now evolved from a redesign project into an ongoing collaboration shaped by trust, curiosity, and a shared ambition to continuously refine the digital experience. That’s usually when the fun starts. And also when the details start keeping you awake at night - which all now led up to this.

As our Creartive Director, Emil Ahdrian, puts it in the case study:
💬 “We translate brand identity into something tangible, something distinct. For NN.07, the ambition was to create a space you could step into, not just a content-led experience.”

Proud to continue building alongside the incredibly talented team at NN.07.

🔗 Full case live now at grebban.com
🔗 Visit the live site at nn07.com

Digital Brand, Photography Art Direction, E-commerce Design (UX/UI), E-commerce Development, System Architecture and Project Management by Grebban.

30/04/2026

We’re very happy to welcome as a client of ours! 🏋🏻‍♂️

Aim’n is a Swedish lifestyle and sportswear brand operating at the intersection of activewear, wellness and everyday fashion. Positioned within the fast-growing athleisure space, they create versatile pieces designed to move seamlessly between workouts and daily life, blending performance with a strong sense of style.

Together, we’re joining forces to shape their digital flagship store, while continuing to build on the strong collaboration we’ve kicked off over the past months.

More to come soon.

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