Lundgren+Lindqvist

Hem
Sverige
Gothenburg
Lundgren+Lindqvist

Lundgren+Lindqvist is a Sweden based design studio founded in 2007. Do you have a project that you wish to discuss with us?

Lundgren+Lindqvist is a Sweden based design studio led by founding partners Andreas Friberg Lundgren and Carl-Johan Lindqvist. With an approach that is conceptually driven, the studio has built an international reputation for crafting high quality solutions that are equally compelling to the eyes and the intellect. Since the start in 2007, the studio has utilised code as a tool as natural to the d

esign process as pen and paper. Although often simple in form, the output is multi-layered and built upon an in-depth understanding of the project’s prerequisites. Whether the solution is physical or digital, the studio employs a bespoke approach aiming to make clear what is mudded. Lundgren+Lindqvist’s services cover visual identity design, art direction, design for print and digital applications, packaging design, signage and web development. Development projects are carried out both independently and in collaboration with top agencies and designers around the world. With clients from Los Angeles to Hong Kong, Lundgren+Lindqvist undertake projects of varying scale within a range of areas. From cultural institutions and artists, to fashion brands and tech start-ups, strong relationships are forged and built upon a foundation of mutual trust. As a complement to the daily practice of client based work, Lundgren+Lindqvist runs the publishing imprint ll’Editions, a platform for creative cross-disciplinary collaboration. Every year, a small number of items are released in limited editions, ranging from five to 500 and made available through the ll’Editions webshop. Please do not hesitate to get in touch.

14/08/2026

One from the archives: visual identity and stationery for photographer Oskar Kullander, designed in 2011.

We designed this visual identity 15 years ago. The brand mark, doubling as a monogram and a stylized lens, was the result of a mistake in the design process. While moving a more static version of the mark, not all anchor points had been selected, so part of the shape stayed in place while the rest moved; giving it the elongated, perspectival look of a camera lens.

With more and more design work being prompted rather than made, we find ourselves wanting to embrace the process of making even more. Even the mistakes that don’t lead anywhere are sometimes worth making.

The stationery was printed by our friends at Göteborgstryckeriet, and the case study was made with photographer and artist Cora Hillebrand, who today runs the excellent Galleri Cora Hillebrand [Galleri Cora Hillebrand] in Gothenburg.

Around the same time, the project was featured, along with an interview, in Edition Seven of Thomas William’s [TW] wonderful Process Journal.

03/08/2026

We’re back from the summer holidays and more ready than ever to get to work. With a new season ahead, we’re looking forward to continuing our collaborations and exploring new ideas. -
Static Motion by Carl Ander – Publication Design

Static Motion is the result of a close collaboration between Carl Ander and Lundgren+Lindqvist. The book presents a carefully curated selection of photographs drawn from Ander’s collection of manuals on sports, health, and self-help. Removed from their original instructional contexts, the images invite new interpretations.

This absence of context is reinforced by a deliberate rejection of conventional book structure. Static Motion is presented without a cover, title pages, or other traditional paratextual elements, creating an uninterrupted visual sequence that flows from front to back.

Lundgren+Lindqvist was involved in the selection and sequencing of images across the book’s 328 pages. The resulting sequence maintains a dynamic variation across subjects, gestures, body parts, genders, colour, and layout, with visual echoes and subtle continuities shaping the reading experience.

The only interruption occurs at the centre of the book, where the colophon and index provide information on the source material.

For the outer material, Neobond was chosen for its peculiar surface quality, evoking a sense of moisture and reinforcing the book’s themes of physical exertion, sports, and movement.

The spine features twelve images from Ander’s collection. Each depicts a body posture resembling a letter, collectively spelling out the title Static Motion.

The book becomes a study of the body in motion, unfolding as a continuum. By rejecting conventional structures, it derives meaning from visual dialogues rather than instructional contexts.
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See the full case study on our website. The book is available via LL’Editions [LL'Editions] and at well-stocked bookshops worldwide.

26/06/2026

We are taking the opportunity to wish you all a lovely Summer, with our last website update before the holidays.
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(New cases study) Uniscent - Visual Identity

Founded over a decade ago, Uniscent set out to introduce professional scent marketing to Sweden and Norway—guided by the conviction that fragrance is not an accessory, but a powerful medium in its own right. Seeing scent as a language that shapes memory, emotion, and atmosphere, the company develops high-quality, reliable solutions that transform spaces and deepen how they are experienced.
Uniscent approached Lundgren+Lindqvist to redesign their visual identity, with the aim of unifying a previously inconsistent approach into a cohesive system suited to both digital and physical implementations.

Building on Uniscent’s existing brand equity, the monogram was redesigned around the same principles that had informed its predecessor, yet refined with fresh intent. It elegantly bridges the visual identity with the scent-driven nature of the company, uniting a ‘U’ (for ‘Uni’) with an ‘S’ (for ‘Scent’) in a gesture that evokes the moment a scent escapes its vessel, or finds its way to the nose.

The monogram is paired with a monospaced typeface, underscoring the precise, lab-based methodology behind Uniscent’s scent development. Photographs of natural ingredients — printed, scanned and magnified — bring an emotional dimension to the identity, and serve as a quiet reminder that scent remains one of the few territories where the digital world cannot rival the physical.

The new visual identity is currently being rolled out, with more implementations to be expected over the coming months.
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See the full case study on ll.studio

04/06/2026

(New case study) Bukowskis - Website redesign

Founded in 1870, Bukowskis has been the defining name in Nordic auctions for more than 150 years — and one of the world’s most visited auction platforms, attracting millions of monthly visits and a steadily growing share of international bidders. In 2022, they appointed us to lead a comprehensive redesign of their digital platform: a site that hosts thousands of objects at any given time, streams live auctions globally, and maintains an archive of nearly 600,000 works spanning fine art, furniture, and jewellery.

The central challenge was a genuinely dual audience. High-profile sellers tend to be affluent, with more conservative preferences; online bidders are typically younger and more progressive. Every design decision was made to hold that balance without compromising either side.

View the full case study on ll.studio

02/04/2026

We wish all of you a Happy Easter with this image from our case study for the visual identity we designed for Restaurang Röda Sten a few years ago.

The image, showing the porcelain we designed for the restaurant, featuring the new logotype and emblem, was art directed by us and photographed by Kalle Sanner.

Visit our website to see the full case study: ll.studio

31/03/2026

Kiang Malingue is a contemporary art gallery in Hong Kong and New York, showing emerging and established artists. The gallery has staged over 100 exhibitions over 13 years, across Hong Kong, Beijing, and Shanghai. In 2025, it expanded to Manhattan’s Lower East Side.

Lundgren+Lindqvist has worked with the gallery since 2014, beginning with a redesign of its visual identity. That first identity was built around ’the Trisection’ — a recurring stroke divided in three, abstracting the three words of the gallery name and the three strokes needed to form a legible E or M.
In 2022, the gallery renamed itself Kiang Malingue to reflect the equal partnership between its founders, and the occasion prompted a more substantial identity update. Rather than building on recognizable elements from the previous identity — though subtle echoes were retained — the new system centres on a variable, modular typographic system and a generous colour palette, allowing the gallery to attune its communication to individual exhibitions and artists. Within this non-hierarchical system, disposition and scale do the work of making the gallery’s voice clear and recognizable.
The project also included a flexible template for ads and posters, and a full stationery suite covering letterheads, business cards, folders, and correspondence cards.

The new Kiang Malingue website builds on the rich content archive of the previous site, extending the systematic approach of the new identity. Using CSS grid and sticky positioning, a strict grid is maintained across both English and Traditional Chinese — and the technical setup is robust enough to run in any datacenter without risk of being blocked by the Chinese firewall.

Lundgren+Lindqvist continues to work with Kiang Malingue, adding components to the identity and expanding the website.

Please visit our website for the full case study: ll.studio

25/03/2026

We now welcome internship applications for the coming months. The successful applicant/s will work with our team in Gothenburg, Sweden, on projects including visual identity design, editorial commissions, art direction and digital design.

Both designers and web developers are welcome. If you’ve applied before and haven’t heard back from us, please try again.

The minimum stay is 6 weeks; we prefer 2-6 months. On-site only.

Apply at ll.studio/careers (open until filled)

Please note: We do our best to respond to every applicant, but due to high volume we can’t always guarantee a reply.

13/03/2026

Polestar 4 Poster Series – Poster Design
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These posters were conceived during the production of the Polestar 4 Book, also designed by Lundgren+Lindqvist. In book production, there is generally a lot of paper waste as a large number of sheets will have to run through the printing press in order to properly calibrate it. The Polestar 4 book, with its requirements for absolute colour registration was no exception. Observing these sheets accumulate during the printing intake, Lundgren+Lindqvist conceived the idea of repurposing them and transforming material that would otherwise be discarded into a promotional poster for the book.

Each poster was produced using those leftover sheets, including the five different paper stocks featured in the book. Over them, black text was printed displaying the book’s title and technical details.

Bearing traces of ink left by the press, every sheet carries singular imperfections — fades, stains, and tonal variations. These differences make each poster unique. Beyond its role as a complementary, promotional piece, the poster stands as an independent printed work, an expression of process and poetic circularity.

The project embodies Polestar’s circular design philosophy, mirroring the brand’s own use of recycled and responsibly sourced materials in its vehicles. Apart from being handed out as gifts to people buying the Polestar 4 book, the posters were also exhibited in Polestar’s HQ.
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For full case study, more work or to get in touch with a project inquiry, please visit our website: lundgrenlindqvist.se

05/03/2026

Inflection is a boutique venture capital fund backing non-consensus engineering moonshots at the idea stage. Designed by Lundgren+Lindqvist, Inflection’s visual identity draws on the dual gaze of Janus, the Roman god of transitions, who looks simultaneously to the past and the future. The metaphor reflects the essence of venture capital: recognising patterns from what has come before while anticipating the opportunities and risks ahead.

At the centre of this idea is the inflection point—the moment where direction changes and new trajectories begin. The logomark captures this tension. A rectangular form is interrupted by two elliptical cuts that evoke a pair of eyes, one turned to the past and the other to the future, while also revealing the letter “I”.

The palette—black, white, and the transitional grey between them—visualises the inflection point as movement between states. An accent green conveys renewal, growth, and foresight, reflecting Inflection’s progressive outlook.

Two-part compositions reinforce the Janus concept through structure. When paired with imagery of people facing left and right, the system gains a human dimension, reminding us that every investment is rooted in people and culture.

The symbol can also be deconstructed to form a frame. Used alongside the logos of portfolio companies, it creates a shared visual language—Inflection acting as the framework that supports and connects its partners.

The identity extends to the website as a continuous system, where split compositions and the pairing of historical and futuristic imagery express the inflection point as the space where these worlds converge.

For the full case study, visit: ll.studio

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