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Måndag 08:00 - 17:00 Tisdag 08:00 - 17:00 Onsdag 08:00 - 17:00 Torsdag 08:00 - 17:00 Fredag 08:00 - 17:00

Brightvision AB

Hem
Sverige
Gothenburg
Brightvision AB

Experts in Growth Marketing. Exclusive to B2B Tech.

Brightvision helps IT and Technology companies to generate new leads using Telemarketing (Outbound) and Digital Campaigns (Inbound).

20/02/2024

Starting in February 2024, Google and Yahoo are shaking things up with new email rules 📧

These updates highlight the importance of consent, engagement, and domain authenticity, aligning closely with best practices for email marketing success.

Understanding these shifts is not just about avoiding the spam folder; it's also about boosting trust and engagement among your audience. Ensure your strategy is ready to meet these new standards for a more effective email marketing journey ahead.

To keep your strategy on point and avoid any compliance headaches, take a peek at the checklist in the slides below ✅

Check out our blog post here 👩‍💻:
https://hubs.la/Q02lCnqp0

14/02/2024

Ready to level up your B2B content? Read our latest blog post for some actionable on-page SEO optimization hacks. From aligning with user intent to mastering meta tags, we're covering it all. Don't miss out on these impactful tips.

Read the blog here: https://hubs.la/Q02l0bZP0

26/01/2024

Let’s have a look at what industry experts and current research say about B2B tech marketing this upcoming year 🔮 This post is packed with trends and forecasts for 2024. We also put together a blog post about these upcoming trends, as predicted by industry experts. The link to the blog can be found in the comments section below!

Featuring insights from: Andy Crestodina, Laura Erdem, Christian Weiss, Dr. Debbie Qaqish, Amanda Åslund, AJ Wilcox, Joel Harrison, Omprakash Karuppanan

Check out the blog here: https://hubs.la/Q02hQXgh0

18/01/2024

Explore our latest blog, "Why a Strong Market Expansion Strategy is Critical for B2B Tech Companies," to understand the importance of evolving your marketing approach in the ever-changing B2B landscape. Learn how to analyze and adapt to new markets, reduce risks, and improve brand awareness. Our guide provides actionable steps and insights for B2B tech businesses to develop effective market expansion strategies, from conducting thorough market research to implementing innovative campaigns.

Check out the blog post here: https://hubs.la/Q02gKGfq0

17/01/2024

🚀 Insightful snippet from Dr Christine Bailey's talk at our recent event!

Catch a glimpse of Bailey's session "A Fintech Marketing Success from Unknown to Acquired" down below. Among other things, she emphasizes the crucial role of CEO advocacy in branding and sheds light on the underestimated emotional connections people have with established brands.

"Never underestimate the emotional attachments to existing brands"
- Dr. Christine Bailey

🎥 Watch the full session here for more transformative insights: https://hubs.la/Q02gKxBJ0

10/01/2024

Do you wonder what the future holds for measurable marketing? Rand Fiskin, co-founder and CEO of Sparktoro, recently shared his insights into this topic at our Growth Marketing Day.

Watch a highlight from the session below to hear Rand's perspective on navigating the marketing world away from over-reliance on big tech ads 💡

🔍 Some of the key Insights:

- Beyond Big Tech Ads: Discover why the old playbook of ad spending is losing its edge.
- Intuition-Led Strategies: Learn how gut-driven decisions can lead to groundbreaking marketing success.
- Focusing on Impactful Metrics: Embrace Rand's approach to valuing traffic, conversions, and revenue over traditional metrics.

Check out the full session here: https://hubs.la/Q02fYSCw0

19/12/2023

Expanding into new markets? 🌍 At the recent B2B fintech Marketing Day, Lima Curtis, Head of Marketing at Monthio, highlighted the critical role of thorough market research in understanding consumer behaviors and regulatory landscapes for successful global expansion.

"I would always recommend a local partnership with marketing agencies and other providers"
- Lima Curtis

🌐 Watch Lima's full session here: https://hubs.la/Q02dn18c0

18/12/2023

You probably already know you should use dedicated landing pages for your campaigns. Still unsure why exactly though?

Dive into our latest blog post to explore the advantages that dedicated landing pages bring to the table. Read the blog post here: https://hubs.la/Q02dfMtx0

15/12/2023

Should we rethink A/B testing?

Hoang Pham, Head of Marketing at Monite, challenged the norm at B2B Fintech Marketing Day. Why does he oppose A/B testing? Discover in the clip below!

"A/B testing [...] doesn't necessarily add value, because the examples that people usually come up with A/B testing is testing headlines, or testing, titles, or testing colors. These are experiments that that potentially have a very, very low chance of making a big change, right? "
- Hoang Pham

Watch the full session here: https://hubs.la/Q02d89lV0

06/12/2023

Discover how we helped an IT service management company enhance their lead generation with a targeted telemarketing campaign.

Case highlights:
* Customized telemarketing strategy leading to 33 actionable leads.
* Focused approach with a 79% meeting-to-lead conversion rate.
* Campaign extension due to exceptional results.

Read the full case study here: https://hubs.la/Q02c7cd90

30/11/2023

Join Simon Birch Skou's session, "Leveraging Partnerships for Client Acquisition," at B2B Fintech Marketing Day on December 5th. As the CMO of Cardlay, Simon will share his expertise in strategic partnerships and their role in client acquisition within the fintech sector. This session promises to blend practical insights with theoretical knowledge, tailored for professionals seeking to enhance their B2B fintech strategies.

Don't miss out, secure your spot now: https://hubs.la/Q028Y-5l0

29/11/2023

Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Ysoft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more!

Some takeaways from the episode:

* Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for customization and adjustments without requiring extensive IT expertise. Adopt a gradual, holistic approach for a comprehensive view over time.

* The Future of RevOps: Anticipate advancements that provide sales teams with real-time views and trends, enhanced system integration, and more comprehensive tracking capabilities.

* Getting started with RevOps: Start by understanding your business's current state - tackle these methodically, focusing on one aspect and dataset at a time. Get all teams in on the data and use consistent tools and software to facilitate easy information sharing across teams. Lastly, Make sure sales, marketing and CX teams are aligned in their work.

Tune into the podcast episode here to take part in the rest of the conversation: https://hubs.la/Q02bm1DJ0

Adress

Drottninggatan 5
Gothenburg
41114

Öppettider

Måndag	08:00 - 17:00
Tisdag	08:00 - 17:00
Onsdag	08:00 - 17:00
Torsdag	08:00 - 17:00
Fredag	08:00 - 17:00

Webbplats

https://brightvision.com/

Aviseringar

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