21/09/2026
Innovation in news media does not only come from the top – it can also grow from within the organisation.
A recent article by MMTC affiliate Sari Virta and her coauthors Nando Malmelin, Matti Pihlajamaa, and Johanna Strandholm examines how employees in news media organizations generate, develop, and implement new ideas in their daily work.
Published in Journalism Studies, this research examines intrapreneurship—entrepreneurial activities occurring within established organizations—at two Finnish news media companies. The findings show that renewal is shaped by interconnected practices at the individual, team and organisational levels. Ideas may begin with individuals, but whether they develop further depends on collaboration and on the wider organisational environment that supports them.
The study provides another perspective on media transformation, showing how change takes shape through everyday practices inside organisations as they respond to continuing pressure to innovate and renew.
Read “Intrapreneurial Practices in News Media Organisations: A Multi-level Analysis”: https://doi.org/10.1080/1461670X.2026.2728655