17/01/2026
44 simple steps to make 60 Björkliden-bangers come alive:
1. Review all (non)existing material
2. Define the long-term need
3. Suggest a budget 💰
4. Cut it in half 💸
5. Try to get more
6. Get creative with what you got
7. Make a dreamy mood board
8. Write a clear, juicy brief
9. Find the perfect photographer
10. Cast skiers who can carve like gods
11. Propose a shoot window (more than a week pls)
12. Confirm team availability
13. Draft a production agreement
14. Re-negotiate
15. Align expectations and money
16. Confirm team excitement
17. List all production needs
18. Book locations, prep props
19. Hire extras (twice… maybe thrice)
20. Cast kids whose parents say “Absolutely, ski in rain!”
21. Secure access to all key spots
22. Track weather, team schedules, guest flow
23. Change everything when those change
24. Secure pow & perfectly groomed corduroy
25. Get sun & sunsets
26. Make sure your team gets first tracks everywhere they go
27. Sync skiers + snow + light = magic
28. Allocate a full day to ski touring, snow sofas & snacking
29. Keep everyone safe, always
30. Nail the morning train timing. And the sun.
31. Plan “down-days” wisely
32. Host a breakfast party with wine & dine vibes
33. Get your team to hot tub with a total stranger before the view disappears
34. Explain how important that specific image is… then kill the shot later 😇
35. Review thousands of shots
36. Pick your fav 500
37. Kill 400 darlings 💔
38. Fight for 100
39. Let go of 40 more 😭
40. Send retouch brief
41. Edit magic ✨
42. Feedback round 1… and 2
43. Finalise your 60 bangers 🧨
44. Celebrate your badass team who made it happen ❤️🔥
Now, going out to snap a couple images can’t be that hard… right?
A HUGE shoutout to & – my all-time favourite action-photo-pro-skier duo – and your razor-turning shredder friends .rosengren & . You brought the vision to life. And to everyone who had a hand in this – thank you. Couldn’t have done it without you. Can’t wait to see all 60 bangers drop into digital, social, OOH, on-site & print 💥
