OKTO

24/04/2026

About last night…

Together with our friends at Sweden for UNHCR we brought home a silver egg in Guldägget, Sweden’s most prestigious communications award show, for our ad “Some live to travel, others travel to live”.

Awards aren’t everything but who (apart from vampires) doesn’t like silver?

19/02/2026

For over 65 years, Guldägget has defined what creative excellence looks like in Sweden. This year, a new dedicated category enters the stage: Non-Profit.

A category where charities and non-profit organisations compete with communication designed to raise funds, generate income or drive public opinion, on their own or in collaboration with commercial brands.
Work built to make a difference. Not just win attention. Not a bad room to be in 😏

So naturally, we’re very proud to share that our own Creative Director Nick Christiansen joins the jury for both Non-Profit and Activation in Guldägget 2026. Because creativity doesn’t just build brands. It builds movements.
Let’s see what rises to the top 🥚⭐️

22/12/2025

Big news – OKTOxPolestar

There’s no other way to say this: We are very proud to announce that we have been selected as the agency of record for Polestar Sweden – a global Swedish brand at the forefront of innovation.

”It was an incredibly close and competitive pitch, with many very strong candidates. OKTO presented a proposed collaboration model and demonstrated a level of creative excellence in their pitch that truly engaged us. I am confident that we will be able to achieve great things together in the years to come,” says Cecilia Luc Mastio, Marketing Director at Polestar Sweden.

Read more about it, link in bio.

29/08/2025

OKTOxUrberg

You’re probably reading this on some sort of device. But for when the mind and the body wants to experience something more organic, there is Swedish outdoor brand Urberg.

We got tasked with redesigning their most distinct and utilized brand asset, the logotype. Incorporating the Swedish fir into the U, we created a recognizable symbol that takes place across all brand touchpoints, and also manifests what they stand for: a sustainable outdoor lifestyle with a Scandinavian mindset.

Now head over to urbergskandinavien.com to get equipped, and then close down the device you’re reading this on and head outside.

20/05/2025

09/05/2025

It’s time to give a warm welcome to our new design intern, Emil!

A Karlskrona native with top-tier music taste and a deep love for Avatar: The Last Airbender (his Earth Nation tattoo says it all), Emil joins us with a curious mind and a calm presence. When he’s not decoding birth charts or listening to Björk, you’ll find him quietly bringing great ideas to life. Welcome, Emil!

02/05/2025

Say hi to Johanna, our new intern and friend around the office!

With a background in events, she brings energy, creativity, and a serious knack for making things happen. Now she’s diving into strategy, and making it look effortless (much like her outfits, which somehow get better every day). She’s also our unofficial deal-finding expert. We’re lucky to have her on the team!

21/02/2025

It’s Friday and that means another occurrence of Folks of OKTO. This time we put the spotlight on our new Transformation Director Karl. Few people can be so precise in their frame of reference and still be so approachable and warm (read: smart without being an as***le) as Karl. We mean, bringing dog treats on day one to become best friends with all the office dogs? We see you. And we’re glad that you’re here.

15/01/2025

Some great news to start the year! One of our esteemed Creative Directors, Linus Östberg, has been selected to be part of the jury for The One Club Young Ones.

Now, we know what you all are asking – will looking at work from brilliant young creatives make you younger? Or at least feel younger than you are? We’ll have to check in with Linus and report back.

But for now, if you are a young creative wanting to have your work judged by the best, submit your work.

17/12/2024

Some people are not coming home for Christmas.

Our new campaign for Sweden for UNHCR shows the frightening reality of people who have been forced to flee.

This holiday season, please consider giving to an organization, like Sweden for UNHCR, helping those in need. Together we can help make it better.

29/11/2024

Music is the heartbeat of the OKTO office. It’s always on, flowing from one genre to the next. Sure, we don’t always agree on the playlist (there was that one day someone decided “ambient whale sounds” was the vibe, longest Monday ever).

But when the dust settles, we usually get a soundtrack that brings a good vibe. So, we’ve put together our latest office mix, another eclectic collection of tunes we’re loving right now. Plug in, press play, and bring a little OKTO into your weekend.