Abby World

Hem
Sverige
Stockholm
Abby World

ABBY.WORLD is an independent creative agency developing holistic brand worlds through advertising, d

07/05/2026

New work for and their softest, most skin-friendly diaper, Libero Touch. A celebration of the softness, cuddles, and connection that characterise early parenthood. .co

24/04/2026

Exhibition in Stockholm for and , launching Standard Issue Black™.

Built around the idea of “22 shades of black”, the exhibition made visible the hidden complexity of fragmented color production — and proposed a shared alternative.

Bridging industrial R&D with contemporary culture, the evening featured a roundtable on system-level change, custom installations by , and a live performance by . All complemented by a conceptual menu by .

Thanks to everyone who joined, contributed and shaped the conversation.

21/04/2026

Haglöfs x Polartec
Standard Issue Black™
Our latest concept and communication work, exploring a structural inefficiency within the outdoor industry.
Every year, nearly identical shades of black are produced separately — each requiring its own dye process, adding unnecessary complexity and impact.
Standard Issue Black proposes a shared alternative:
one pre-dyed black, available across brands.
A system shift, expressed through something as simple as color.

16/04/2026

Earlier this year in the Stockholm archipelago with the Nordic Activity Team by GORE-TEX® Brand.
A concept created by ABBY.WORLD for – built to bring the brand to life through real experiences.

For this latest adventure, we headed out for a day on the ice.
Equipped with skates from and guided by .supply

Photo:

24/02/2026

We’re looking for a Content Creative to join our award-winning content team.

Is this you? You love TikTok. You think in ideas, formats and feeds. You know Adobe. We’re open to different experience levels as long as you’re hungry, hands-on and eager to grow. Documented experience creating high-performing, engaging brand content is a perk but not a requirement.

Apply by sending a portfolio and CV to [email protected]

30/10/2025

Our latest, nation-wide campaign for Volkswagen Commercial Vehicles celebrates those that do hard labor. The people and their most important colleague, which most often is a vehicle that makes work possible. This campaign is live right now in print ads, out of home, and on social. We even brought one ad to life, with a real person stepping in to replace the one in the picture.

22/10/2025

Yesterday, together with & we made an absolute grand slam at the Swedish Content Awards () – six awards in six categories, including three golds and three silvers (!).

17/02/2025

👀 our CEO Mandarva Stenborg () & Client Director Louise Ljungberg () representing us as jurors in this year’s Guldägget.

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Fiskargatan 8
Stockholm
11620

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http://www.abbyworld.com/

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