Abby World

Hem
Sverige
Stockholm
Abby World

ABBY.WORLD is an independent creative agency developing holistic brand worlds through advertising, d

28/08/2026

New work for IQ.🍸Alcohol is often used to calm nerves and gather courage on a first date. Over time, ”having a drink” has become an unquestioned part of the first shaky steps into a new relationship.

That’s why we teamed up with Felicia FELICIA to run a dating experiment. We opened a bar for first dates with everything you’d expect, except the alcohol. And the guests only found out afterward. See the full result over at IQ-initiativet.

17/08/2026

Radio Aftonbladet goes live today — and so does our first work together with Aftonbladet.

A nationwide launch campaign for Sweden’s first commercial news radio station.

Now, tune in.

09/06/2026

A hand that falls silent.

Using Börje Salming’s own words about his ALS diagnosis, we visualized the devastating progression of the disease by letting the handwriting gradually lose its ability to continue. Created for the Börje Salming ALS Foundation

07/05/2026

New work for and their softest, most skin-friendly diaper, Libero Touch. A celebration of the softness, cuddles, and connection that characterise early parenthood. .co

24/04/2026

Exhibition in Stockholm for and , launching Standard Issue Black™.

Built around the idea of “22 shades of black”, the exhibition made visible the hidden complexity of fragmented color production — and proposed a shared alternative.

Bridging industrial R&D with contemporary culture, the evening featured a roundtable on system-level change, custom installations by , and a live performance by . All complemented by a conceptual menu by .

Thanks to everyone who joined, contributed and shaped the conversation.

21/04/2026

Haglöfs x Polartec
Standard Issue Black™
Our latest concept and communication work, exploring a structural inefficiency within the outdoor industry.
Every year, nearly identical shades of black are produced separately — each requiring its own dye process, adding unnecessary complexity and impact.
Standard Issue Black proposes a shared alternative:
one pre-dyed black, available across brands.
A system shift, expressed through something as simple as color.

16/04/2026

Earlier this year in the Stockholm archipelago with the Nordic Activity Team by GORE-TEX® Brand.
A concept created by ABBY.WORLD for – built to bring the brand to life through real experiences.

For this latest adventure, we headed out for a day on the ice.
Equipped with skates from and guided by .supply

Photo:

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