Cure Media

01/06/2022

Gut instinct has left the building; modern marketing is ruled by science 🔬⁠
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Luckily we have our in-house data scientist Bernard joining us for this week's episode of Influencer Marketing Talks to explain just what that actually means for influencer marketing and why it's a good thing, not just a scary one...⁠
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Head to the link below to find out:⁠
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🧪 What AI even is (best to start with the basics)⁠
🧪 How fashion brands can use it ⁠
🧪 And why it's an influencer marketing must-have

Tune in here: https://hubs.li/Q01cys_d0

27/05/2022

1. Open your favourite streaming platform⁠
2. Search for the E-Commerce Success podcast⁠
3. Hear a familiar voice...⁠
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(Or you could just skip all of that and head to the link at the bottom...)⁠
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We joined the E-Commerce Success podcast team this week along with our longtime collaborator Skincity, represented by the inimitable Sabrina Pålsson Leuenberger, their Global Head of Digital Marketing 🤩⁠
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Want real talk on... ⁠
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💸 What kind of budget you need for influencer marketing,⁠
🛍️ What it takes for the channel to impact sales,⁠
📺 Where it fits with your other marketing channels?⁠
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Sabrina and Sam are hashing it all out in the new podcast and you can get it all right here 👇
https://hubs.li/Q01cjg0k0

26/05/2022

The library is officially ✨open✨ at the Cure Media Academy.

We've pulled together resources on...

👉 Consumer behaviour trends⁠
👉 The fashion retail industry⁠
👉 Pros and cons of different marketing channels⁠
👉 Social media tactics⁠
👉 Effective influencer marketing ⁠

So don't be late to class:

CURE MEDIA ACADEMY BEFORE YOU DO ANYTHING - WATCH THIS: This video will cover the what, why & how of influencer marketing, giving you everything you need to know about this growing channel. Already seen the video? Great! Welcome to the Cure Media Academy.

25/05/2022

L'Oréal are on a mission to 'create the beauty that moves the world' 🌎

From high street beauty faves, to luxury fragrances, to salon-level hair care, the L'Oréal family of brands are using their wide reach to reimagine what beauty can mean in a world where diversity and inclusion are as celebrated as they are important.

Want to find out what exactly that means for a world-class beauty brand?

We did too.

So we sat down with Erica Culpepper, GM of Multicultural Beauty at L'Oréal, to find out.

Head to the link below for another eye-opening episode of Influencer Marketing Talks 💋

https://hubs.li/Q01c7HwZ0

25/05/2022

L'Oréal are on a mission to 'create the beauty that moves the world' 🌎

From high street beauty faves, to luxury fragrances, to salon-level hair care, the L'Oréal family of brands are using their wide reach to reimagine what beauty can mean in a world where diversity and inclusion are as celebrated as they are important.

Want to find out what exactly that means for a world-class beauty brand?

We did too.

So we sat down with Erica Culpepper, GM of Multicultural Beauty at L'Oréal, to find out.

Head to the link below for another eye-opening episode of Influencer Marketing Talks 💋

https://hubs.li/Q01c54WV0

23/05/2022

Why are 57% of marketers prioritising spending on influencers with over 100,000 followers? 🤔⁠
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Mega influencers absolutely have their place in the marketing mix, but they're not the only way to run an effective activation - clearly. ⁠
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Want to find out what other mistakes you might be making in your influencer marketing?⁠
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Head to the link below for our State of Influencer Marketing 2022 report, the marketer's edition 👇

https://hubs.li/Q01bTr8G0

18/05/2022

Marketers! ⁠
We've got some good news 🤩⁠
And we've got some bad news 😱⁠
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Following our survey of over 1,000 consumers and 200 marketing decision-makers...⁠
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(Did we mention our survey of over 1,000 consumers and 200 marketing decision-makers?)⁠
⁠..We've identified some areas where marketers and brands are absolutely acing their influencer marketing. Aaaand we've noticed some areas where 🤷‍♀️ not so much. ⁠
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Tune into today's episode of Influencer Marketing Talks to work out whether your giving your consumers what they really want, or whether you're just plain missing the mark. ⁠
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You just need to head to the link below 👇

https://hubs.li/Q01bv59h0

16/05/2022

Think of the last billboard you walked past. ⁠
What was it advertising?⁠
It's ok, we'll wait...⁠
👀⁠
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Can't remember?⁠
Honestly, neither would we. ⁠
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Because when it comes to marketing, the rules have changed and the channels along with them. ⁠
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Want to get up to speed on why influencer marketing matters, and how to do it right?⁠
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Want to do it in less time than it takes to make a coffee?⁠
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We got you.⁠
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Head to the link in the comments for our 4-Minute Influencer Marketing Crash Course 🎬

13/05/2022

In all the excitement of research release day yesterday, you might have noticed we were missing from some important industry lineups...

But we can now share that we have been selected as finalists at this year's ✨Influencer Marketing Awards✨

Shortlisted for the Best Use of Data category for our partnership with {{linkedin_mention(urn:li:organization:6713586|Jotex)}}, this is a great moment of recognition for not just the collaboration between our team and team Jotex, but also for the vital importance of data-driven influencer marketing in an increasingly competitive landscape.

A big congratulations to all of the entries this year, and thank you to everyone involved in the organisation of the event.

Check out the shortlists for all categories here: https://hubs.li/Q01b5Y030

12/05/2022

1,008 consumers, 208 marketing decision-makers, 3 research reports.
All pointing to the fact that brands are getting influencer marketing wrong 😬

Influencer marketing is an integral channel for modern consumers.

Don't take our word for it - just look at our research of over 1,000 shoppers.

But the way brands are using it doesn't necessarily align with what their audiences want to see.

31% of brands who would describe themselves as 'digital transformers' are worried about simply staying in business over the coming year.

The playing field is rough for retailers right now, so it's crucial you understand exactly what your audiences want from you, and that you deliver it.

Not sure where you stand in that equation?

Then you might want to download our three 2022 research reports today to find out...

https://hubs.li/Q01b5Mj00