Kurppa Hosk

Kurppa Hosk www.kurppahosk.com. Kurppa Hosk is a global brand agency. We make brands accelerate transformation.

Kurppa Hosk is a brand agency with 70+ employees and offices in Stockholm and New York. We solve complex business problems by combining the sharpest strategic minds with the best designers in the industry. We work with brave organizations – from early-stage startups, to some of the world’s most admired companies and brands. Among our clients are Scania, Sandvik, H&M, Esteé Lauder, Securitas, Pinte

rest, Dustin and Intrum. Kurppa Hosk is part-owned by Altor and belongs to the same business group as Above, Animal, Ariel, BLCK Communication, Conversionista, Cupole, Curamando, Curious Mind, Fabrique, Goods, Heydays, Kurppa Hosk, Mission Anew, Nameless.today, Q42 and Umain with whom we partner closely.

Kurppa Hosk was brought in to help Nike unify its fast-growing digital ecosystem — a landscape of products, platforms, t...
19/06/2025

Kurppa Hosk was brought in to help Nike unify its fast-growing digital ecosystem — a landscape of products, platforms, tools and teams moving in parallel.

Introducing Podium: a scalable design language system built to align visual and technical principles across everything Nike builds. At the heart of the system is Podium Core, a foundation of design tokens, components, and rules engineered to bring cohesion across platforms, from e-commerce to internal tools. Every layer in the system was carefully crafted, including typography, color, spacing, grids, elevation, and data visualization. Each element was defined to maximize clarity, adaptability, and precision.

In close collaboration with teams across Nike, we helped define a shared visual language that empowers better decisions, faster collaboration, and more consistent ex*****on across the entire brand ecosystem. The outcome? A connective design system: built for scale, speed and the athlete in all of us.

Check out the case here: https://lnkd.in/dGC7HQGj

A complete new brand experience and online presence for Blæst. This dynamic outerwear force, named after the Norwegian t...
23/05/2025

A complete new brand experience and online presence for Blæst. This dynamic outerwear force, named after the Norwegian term for “strong wind”, fuses technical innovation, quality, and sustainability into versatile garments that seamlessly transition from forest hikes to city life, embodying natural disruption with bold, progressive design for the modern adventurer.

View the case study here: https://www.kurppahosk.com/work/blaest

11/03/2025

Over two centuries, International has left a lasting mark on American transport, industry, and innovation.

Thanks INTERNATIONAL TRUCKS for the opportunity to leave ours.

Full case launching tomorrow.

Last week, Thomas Kurppa joined industry peers from Pentagram, PORTA ROCHA, Snøhetta, and more at the inaugural POV Buda...
27/09/2024

Last week, Thomas Kurppa joined industry peers from Pentagram, PORTA ROCHA, Snøhetta, and more at the inaugural POV Budapest conference. Thomas shared reference points from music to design, as well as Kurppa Hosk’s approach to creativity and design: Business Artistry. Thank you POV for the opportunity to participate in this inspiring gathering of creative minds.

If Thomas’ talk inspired new ideas – or if you’d be interested in learning more about how we make brands accelerate meaningful change – reach out to us at [email protected] or visit our website at www.kurppahosk.com.

Photos courtesy Bertalan Soós and Kiki Minkova

New case live!Kurppa Hosk was tasked with creating a new brand identity, strategy, and experience for Scandinavia’s clea...
14/08/2024

New case live!

Kurppa Hosk was tasked with creating a new brand identity, strategy, and experience for Scandinavia’s clean-energy tech champion, Aira. A warm, sophisticated expression, compelling brand experience, and sleek industrial design confirms Aira as the brand to build confidence and conviction in heat pump technology.

In collaboration with the Aira team and our industrial design partners at Above, Aira has launched their first generation of heat pumps that are changing how we see energy and the home. And this is just the start.

Check out the case here: https://www.kurppahosk.com/work/aira

Kurppa Hosk was tasked by the Swedish Olympic Committee to craft a visual identity for Team SWE and the Olympic athletic...
08/08/2024

Kurppa Hosk was tasked by the Swedish Olympic Committee to craft a visual identity for Team SWE and the Olympic athleticism of Sweden. The new identity is already being displayed during the Olympic Games. Case study coming soon.

Olympics

24/05/2024

Our new website is live!
See how we’re making brands accelerate meaningful change. www.kurppahosk.com.

Announcing Kurppa Hosk Communications. A new agency connecting design and brand strategy with communications. Building u...
11/12/2023

Announcing Kurppa Hosk Communications. A new agency connecting design and brand strategy with communications. Building unforgettable brands, together.

On Instagram
Online at https://www.kh-comms.com/

11/12/2023

Announcing Kurppa Hosk Communications. A new agency connecting design and brand strategy with communications. Building unforgettable brands, together.

On Instagram at
Online at https://www.kh-comms.com/

One of Sweden’s renowned retail establishments turned to KH for an extensive update of its assets & tools to align with ...
01/12/2023

One of Sweden’s renowned retail establishments turned to KH for an extensive update of its assets & tools to align with today’s digital demands. By adopting a systematic approach to design, Nordiska Kompaniet NK aimed to strengthen its position in Swedish retail & fashion landscape.

Read more about the case here: https://kurppahosk.com/work/nk-nordiska-kompaniet/

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