http://www.thenewdivision.world/

The New Division, Södermalmsallen 12, Stockholm (2026)

24/09/2026

TND 10 years: From the archives – SDGs

It's 11 years and five days today since our communication for the Global Goals saw the light of day. This was also the project that started The New Division.

The challenge: how do you turn 17 Sustainable Development Goals and 169 targets into something seven billion people, across every culture and language, can understand and rally behind?

Approaching the project from outside the United Nations was our biggest advantage. We wrote and designed from the receiver's point of view — because we were the audience too.

We started by giving each goal a nickname, asking: "What is this really about, and why should we, or anyone, care?" It was an internal exercise. We weren't foolish enough to think we could rewrite a UN document. But once Christina Rüegg Grässli created the system of colourful boxes, it was obvious that the long, academic names wouldn't fit.

Encouraged by Richard Curtis, who brought us the project, we boldly changed the names of all 17 goals and marched up to the UN.

The lesson has stayed with us, and it shapes everything we've done since: good communication is layered, with entry points for every level of knowledge.

Today the framework is used across ages, cultures, sectors and borders. With just over four years left until the end of 2030, the targets are slipping out of reach. Still, the Goals have become the shared language the world uses to talk about building a sustainable future.

That will outlast the deadline.

Talk to us about making complexity understandable. We turn your challenges into powerful messages. Here's to the next 10!

08/09/2026

TND 10 years: From the archives – The Square Foundation and the superpower of evolution

We're all different. That’s humanity’s greatest strength. Diversity is the superpower of evolution. So why do narrow social norms and tribal thinking pretend that diversity is a burden?
It’s strange that in a society that loves individual success stories, people who do not conform to a template of behavior are frequently cast out.
In 2004, Specialisterne started a movement of neurodiversity hiring by enabling thousands of jobs for neurodistinct people. It changed the culture in hundreds of workplaces. 20 years later, Square Foundation asked us to develop a new powerful narrative and a visual identity that would help them to spread and promote inclusion of all minds in every culture and society.

We grounded their message in a new Purpose, Mission, and Vision.

The challenge was to give voice to a truth too often ignored: one in five people think differently, through autism, ADHD, or dyslexia, yet still face unemployment, isolation, and burnout for not fitting a template that was never built for them.

Our solution: a narrative and identity brought to life through a mosaic-inspired brand of hand-made squares and circles — a visual language that turns individual difference into collective strength.

The result: a bold, unmistakable platform for the Square Foundation to advocate for a world that is fair and square for every mind, wherever it's applied.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages. Here’s to the next 10!

02/09/2026

TND 10 years: From the archives – Volvo: Convenience is larger than sustainability

Owning a car is a big commitment. Registration, insurance, repairs, and fuel. In cities you also have the constant headache of parking. But what if the city was full of cars for you to use at your convenience? With allocated parking spots around town? This is what Volvo On Demand set out to do. A fleet of electric vehicles available wherever and whenever you need them.

This just happens to be sustainable too. It turns out that cars, on average, are parked 95% of the time. Besides all the money and material we invest in cars that are not in use, they take up an extraordinary amount of space that could be used for green streets and parks. It’s such an obvious solution for mobility.

For Volvo On Demand, the challenge was turning their business model into a story that could genuinely engage people — not just report on impact, but bring it to life for employees, customers, and the public.

Our solution: an easy to read narrative built around the UN's Sustainability Goals, structured across Environmental, Social, and Governmental themes, with a high-level chapter for broad audiences and an in-depth layer for those who wanted the full picture.

The result: a story anchored in real data and woven directly into Volvo On Demand's core business — one that resonated internally and externally alike, described by their own Sustainability Lead as bringing "clear insight into our meaningful contributions toward a more vibrant urban environment.

The New Division celebrates 10 years – a full decade of making change attractive! Sparked by his iconic work with the SDGs, our founder Jakob Trollbäck has since pioneered communication for sustainability. For a decade, The New Division has turned complex ideas into powerful messages to help companies, organizations, and the public sector build a better world.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages. Here’s to the next 10!

25/08/2026

TND 10 years: From the archives – A Code of Conduct, reimagined as a passport.

A good code of conduct can be more than a necessary must-have. If you get the tonality right, it can become part of the organization’s culture.

When Business Sweden — the government agency helping Swedish companies go global and international companies invest in Sweden — came to us, the brief was to turn a compliance document into something their people around the world would actually read, understand, and live by.

To make it feel both official and light-hearted, we designed it as a passport — a passport that gives you the right to play. We made visa stamps for each value in the Code — fifteen in total, and organized them in three simple areas: doing business responsibly, collaborating and interacting fairly, and protecting people and the planet.

To make sure that the code was simple to understand, we exemplified difficult situations with real-world examples.

The result: a Code of Conduct that reads more like a field guide than a legal filing, rolled out across Business Sweden's offices worldwide. Compliance rarely gets to be this human. Ten years in, this remains a favorite reminder of what's possible when you design for people, not just policy.

The New Division celebrates 10 years – a full decade of making change attractive! Sparked by his iconic work with the SDGs, our founder Jakob Trollbäck has since pioneered communication for sustainability. For a decade, The New Division has turned complex ideas into powerful messages to help companies, organizations, and the public sector build a better world.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages. Here’s to the next 10!

18/08/2026

TND 10 years: From the archives – The New York Times Climate Hub: The Conference of the Trees

The New Division celebrates 10 years – a full decade of making change attractive! Sparked by his iconic work with the SDGs, our founder Jakob Trollbäck has since pioneered communication for sustainability. For a decade, The New Division has turned complex ideas into powerful messages to help companies, organizations, and the public sector build a better world.

COP is where leaders across business, government, and policy come together to confront one of the defining questions of our time: how can we live well within the boundaries of our planet?

Yet despite its urgency, COP can be remarkably difficult to engage with. Accreditation is limited, rooms are overcrowded, and many of the most important conversations happen behind closed doors.

So when Stephen Dunbar-Johnson, then President, International at The New York Times, and Kelly Doe, Head of Brand Identity, approached us in 2021, we jumped at the opportunity.

The challenge was to build one of COP’s largest side events from scratch—a place that could host vital conversations about the planet’s future, stand out in a crowded conference calendar, and showcase the depth and breadth of The Times’s climate journalism—which felt relaxing and energizing, scientific and emotional.

Stephen had already engaged Es Devlin—one of our favorite designers of live experiences—to transform a former steelworks into a forest.

We developed the activation concept and visual identity for the Climate Hub, from a logotype inspired by heat maps and weather systems to the event design, wayfinding, and original films.

The result: more than 300 speakers and panelists, 38,000 visitors on-site and online, and 9 million impressions—helping cement The New York Times as a driving force in the global climate conversation.

We’ve attended every COP since the landmark COP21 where the Paris Agreement was adopted. This remains one of our most creative and rewarding experiences.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages.

Here’s to the next 10!

12/08/2026

𝗧𝗡𝗗 𝟭𝟬 𝗬𝗲𝗮𝗿𝘀: 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗔𝗿𝗰𝗵𝗶𝘃𝗲𝘀
The New Division celebrates 10 years – a full decade of making change attractive! Sparked by his iconic work with the SDGs, our founder Jakob Trollbäck has since pioneered communication for sustainability.

For a decade, The New Division has turned complex ideas into powerful messages to help companies, organizations, and the public sector build a better world.

In 2023, my friend Jane Metcalfe contacted me. In the 90’s, she started the legendary WIRED magazine with her partner Louis Rossetto. Not bad.
Now she was working on a new revolutionary project called the Human Immunome Project. And what on earth is the human immunome, you ask? It's all the genes, proteins, and molecular components that make up our immune system. By mapping them, a real task, we can better predict and understand both our health and diseases. This is the future of medicine.

Our challenge was to make one of the most complex systems in science — the human immune system — accessible, differentiated, and compelling to investors, scientists, and the public alike. As always, the key to understanding complex information is to make it more relevant, friendly, and easy to absorb.

Our solution: a complete brand strategy and visual identity, from a logotype that merges the micro-level intricacy of AI-powered science with the macro-level promise of human progress, to messaging, guidelines, and social content built together with award-winning scientists in the field — giving this vital research the powerful voice it needs to secure funding and drive discovery forward. For this, we created a new language of symbols, a framing device that makes the science more friendly and appealing. As so often, our inspiration comes from our love of science, mathematics, and art.

Shout out to the whole TND team, and especially to the magic of Christina Rüegg Grässli.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages.

Here’s to the next 10!

06/08/2026

TND 10 years!
The New Division celebrates 10 years – a full decade of making change attractive! Sparked by his iconic work with the SDGs, our founder Jakob Trollbäck has since pioneered communication for sustainability.

For a decade, The New Division has turned complex ideas into powerful messages to help companies, organizations, and the public sector build a better world.

Starting next week, we will celebrate by showing selected work for clients such as Inner Development Goals, Business Sweden, The New York Times, UN, Volvo, IKEA, and WWF.

Talk to us about branding, copywriting, design, and strategy. We turn your complex challenges into powerful messages.

Here’s to the next 10!

The New Division

24/09/2026

08/09/2026

02/09/2026

25/08/2026

18/08/2026

12/08/2026

06/08/2026

Adress

Webbplats

Aviseringar

Kontakta Affären

Genvägar

Dela

Kategori

Begäran om att ta bort annonsen