19/08/2021
Did you know you could build an entire game in Snapchat?
To launch the running shoe Novablast 2 we created an AR game on Snapchat. With the power of machine learning we could track a 3D model of the shoe in real-time. The game takes running to new dimensions and challenges the player to run, jump and dance to collect points by blasting obstacles along the way in an augmented reality world.
Made for Stadium and ASICS in a collaboration with content agency Glory Days.
Augmented reality, AR, har blivit ett vanligare inslag i reklamvärlden. Asics och Stadium följer trenden och släpper spelet Bounce Blast för att marknadsföra löparskon Novablast 2.