Spin Factory

Spin Factory Digital strategies for a wired world.

Why brands should target a stupid majority for PR success.
18/04/2017

Why brands should target a stupid majority for PR success.

Jerry's TEDx talk about successful public relations.

A formula on how to succeed with an underdog PR strategy for your business.
18/04/2017

A formula on how to succeed with an underdog PR strategy for your business.

Big isn't always better, at least not in PR.

Is it possible to stay on top on trends in today’s accelerating online landscape — and must we all become Pokémon market...
17/04/2017

Is it possible to stay on top on trends in today’s accelerating online landscape — and must we all become Pokémon marketing experts now?

The one fundamental question you need to ask yourself.

Dear journalist — we need to talk about your relationship with PR.
17/04/2017

Dear journalist — we need to talk about your relationship with PR.

The strange relationship between journalism and public relations.

There's an invisible follower contract between brands and their online following. If you could read such a contract, wha...
16/04/2017

There's an invisible follower contract between brands and their online following. If you could read such a contract, what would it say?

The follower contract: Your value proposition must stay consistent over time.

If I could offer just one piece of PR advice, what would it be?
16/04/2017

If I could offer just one piece of PR advice, what would it be?

We love big numbers in marketing, but when push comes to shove, it's the small numbers that matter.

Do you aspire to become a Viral Loop Designer?
15/04/2017

Do you aspire to become a Viral Loop Designer?

Here's everything you need to know. Roll up your sleeves — it's viral math time!

Why is it good to be a “contrarian thinker” in marketing and PR?
15/04/2017

Why is it good to be a “contrarian thinker” in marketing and PR?

Don’t stare yourself blind on trying to reach more people, because it always begins with just one extremely happy customer.

You are a person, for sure, but are you also a brand?
14/04/2017

You are a person, for sure, but are you also a brand?

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

Stop promoting sh*tty press releases.
14/04/2017

Stop promoting sh*tty press releases.

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear CTAs.

The world is not flat, so why should the web be any different?
13/04/2017

The world is not flat, so why should the web be any different?

New technology might just change marketing and PR — again.

Pick a fight with someone who deserves it.
12/04/2017

Pick a fight with someone who deserves it.

What makes some brands so explosively exciting? And how can you replicate this 'explosiveness' for your business?

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