Docklin

Hem
Sverige
Stockholm
Docklin

Award-winning performance marketing agency based in Stockholm, Sweden. Docklin Digital is a digital marketing agency and consultancy based in Stockholm, Sweden.

Docklin Digital help companies improve their profitability through world-class digital advertising and by boosting their digital competence and capabilities.

24/05/2023

Through our work within Paid Search for KICKS and Paid Social for Nelly.com, Docklin was nominated in no less than 6 categories in the Global Agency Awards 🙌

At Docklin we believe that our job as performance marketers is to find the optimal balance between automation and control - to make ad platform algorithms create as much business value for our clients as possible. There is a sentiment among parts of our industry that performance is becoming automated and that our control is limited. But it does not have to be.

By activating first party data in a smart and automated way, Docklin managed to boost performance through two highly automated campaign types - Performance Max on Google for KICKS and Dynamic Product Ads on Meta for Nelly.

17/05/2023

🎉 Docklin Digital changes domain name to Docklin 🎉 Sweet and simple! You can now find us at docklin.com

15/05/2023

Can advertising on TikTok drive conversions? 📈 Last week, Nelly Röder, Matilda Daka and George Ringström attended TikTok’s breakfast lecture to hear what the platform had to say on this topic ✏️

Digital Marketing is an ever-shifting landscape. What was state of the art yesterday can be outdated by tomorrow. It’s therefore extremely important to always stay up to date on the product offerings of each advertising platform.

New functions are constantly released. This means historic “truths” about a platform may no longer be well…true. So the question each marketer needs to ask her/himself is “Am I making the most of each advertising platform? Or am I erroneously discarding opportunities because of outdated assumptions?”

At Docklin, we see it as paramount to always maintain a curious and cutting edge approach to the offering and opportunities of each marketing platform. Having a close relationship with each platform, and meeting its representatives on a frequent basis, is a great way of keeping up this curiosity and the cutting edge ways of working. The TikTok breakfast last week was a great example of this!

10/05/2023

A new source of truth for digital marketing📈 We know, big words. But that’s how we at Docklin see our solution Marketing Effectiveness. Here’s why:

🤔 Performance Marketing is heavily reliant on data. When you lack it, neither you nor the algorithms you use will fully know what’s going on. It all turns into a guessing game. A qualified one. But still, a guessing game.

👉Marketing Effectiveness addresses this problem by collecting more and better data than your run-of-the-mill-solutions. Marketing Effectiveness then visualizes the better and more complete data in an insightful and comprehensible way. All of a sudden you don’t have to base your digital marketing strategy on qualified guessing. Instead, you base it on a new, more sound, source of truth.

💡With Marketing Effectiveness, we want you to be able to answer questions such as:

❓What is the impact of data loss on my business? How should I adjust my ROAS or POAS targets to mitigate the effect?

❓What is my revenue and profit from first-time vs. repeat buyers?

❓How do promotions impact my bottom-line? Are we generating new customers or simply giving discounts to existing customers?

❓How many new customers are we generating and from which channels and campaigns?

🙋Curious to learn more? Read the white paper extract below. It tells you in summary why Marketing Effectiveness can change the way you manage your digital marketing.

03/05/2023

Nominations have turned into awards! 🏆🎉 Last Friday, Global Social Media Awards announced its winners. First time participating, Docklin together with Nelly.com won in no less than three different categories!

🥇Best use of Instagram
🥇Most Impactful Social Media Innovation
🥇Best Direct Response

These results are born out of our innovative work and close collaboration with Nelly.com.

Paid Social can be a lot of different things. Images. Videos. Copy. Strategy. Platform choice. But there is always one common denominator. No matter what you intend on doing through Paid Social, you always need good data. This abstract, yet crucial, field within Digital Marketing can end up being what makes or breaks your performance. If you and your algorithms don’t know WHO your customers are, WHERE they are or WHY they buy from you, it immediately puts you at a disadvantage.

So what are you doing to leverage your data? That’s what we asked ourselves. How can we make the algoritms smarter and more informed? By feeding our dynamic ads with first-party data, we found a way of supercharging them. And the results spoke for themselves. Talking good data won’t ever make you the life of the party. But it will generate marketing results!

27/04/2023

How is your digital marketing performing? Simple question. Surprisingly hard to answer 🤔

But It doesn’t have to be that way. Here’s why.

You’ve heard about data loss. About the death of cookies. You wonder what your actual profit is, not just top line ROAS. But the information in Google Analytics simply doesn’t show the full picture. That’s why we have built a solution called Marketing Effectiveness.

As a part of our Docklin Piper product, the Marketing Effectiveness solution addresses three big challenges within online measurement and marketing evaluation:

👉 Data Loss Attribution

👉 Profitability Insights

👉 Customer Segment Insights

By combining Google Analytics attribution with first-party data, Marketing Effectiveness generates a more accurate source of truth. In short - you will have data you can trust and rely on.

Generating results within digital marketing is increasingly about activating your data and using it in clever ways. That’s what will mark the difference. When the out-of-the-box solutions don’t meet the actual needs, Marketing Effectiveness does. Read our white paper to find out more - link in comments!

19/04/2023

Ever done digital marketing from the back of a snowmobile? ❄️💻

This past week, all of Docklin hopped on a night train and ventured north to Åre. During three high-paced days, we mixed workshops and discussions with winter swimming, open-air cooking and skiing. Oh, and the snowmobiles of course. Those things can go upwards faster than a click curve on Black Friday! 🏔️📈

In our workshops, we focused on factors that makes your workplace great. More specifically, we dived deep into the questions of how to generate inspiring paths to personal development, how to create a flourishing feedback culture and how to limit stress in a 24/7 marketing industry. A key factor in driving external results is to have the right conditions in place within the organisation. And that, is what we went in search for in the Subarctic!

13/04/2023

Docklin & Apotek Hjärtat go full funnel together! 🎉 We've now expanded our collaboration to also include Youtube 👈

This means we will work with Apotek Hjärtat on SEM, Paid Social and upper-funnel Youtube marketing

Creating demand for your brand is paramount to maintaining, and ideally growing, consumer interest in your business. If you are playing the long game in revenue and growth, making use of upper funnel is key to getting results!

06/04/2023

Can your brain think new thoughts? You’d be surprised at how hard it is 🤔

At Docklin’s monthly Learning Day, Daniel Collin (Coach My Brain) came and gave a great talk on the complexities of our brain. Through fun and interactive exercises, Daniel showed us how much our mind likes to do the same thing over and over again.

The challenge, for which Daniel provided us useful tools to approach, is therefore to learn how to think new thoughts. Stuck with a task at work? Unless you actively know how to activate that “think-different” feature in your head, your brain will never give you a new perspective.

The monthly Docklin Learning Day is about finding solutions to complex problems. The above activity was a great way of giving a spark to the innovation these complex problems require!

04/04/2023

7 Docklin nominations in European Search Awards 🎉 Twice nominated in “Best use of Search - Retail” and “Best PPC campaign” makes us very excited, and we're proud to once again be considered for the “Best Small PPC Agency” award 🏆

These achievements at the European Search Awards, one of the gold standards when it comes to Performance Marketing awards, springs from our close work together with KICKS and Scandinavian Photo and the innovative solutions we’ve built 🙌

Results is what our cases focus on. More specifically - how to deliver them within Paid Search in an efficient and automated way. As an example, last year’s launch of Pmax in Google ads presented advertisers with great possibilities, but also various challenges. How do you best generate revenue in a cost-efficient way with Pmax? Much of the answer lies in what you do outside of Google Ads. How are you optimizing the information that’s fed into the platform? Our results stem from carefully curating, in an automated fashion, the data before it even reaches Google Ads. That ensures you get top dollar for your ad spend!

29/03/2023

Delivering results in a challenging macroeconomic environment. That and other topics were on the agenda when Docklin partner Erik Bolmstrand, together with Sandra Kinge (CMO Apollo) and Ulrika Klinkert (CMO Rugvista), sat in the panel at last week’s Google Uncover event at Fotografiska.

Other speakers that delivered insightful sessions at the event were Anna Wikland (Country Director) and Murtaza Lukmani (Product Lead Performance Max) from Google as well as Sara Wimmercranz (co-founder Footway and founding partner at BackingMinds). Erik and the other speakers discussed what the biggest trends are right now within digital marketing.

Recurring themes throughout the afternoon were:

👉 Great is the new good. To deliver on targets in these economically adverse times, you have to be on top of your game. This means seeing over all of your processes, best practices and ways of working. Subpar performance on any of those will quickly bring you down.

👉 The going's getting tough. The economy is on a downward trajectory. It’s showing in the numbers for more and more advertisers. At the same time, this might be the time to leapfrog your competitors if you're bringing your a-game.

👉 Unlocking the potential of automation. Online advertising has now become a game of leveraging AI to your advantage. Gone are the days of manually micromanaging your campaigns. Those who do automation right will get ahead of competitors.

23/03/2023

Everything Everywhere All at Docklin & Nelly.com! 7 nominations in Global Social Media Awards!

Our first time competing, we at Docklin are thrilled to have been nominated in no less than seven different categories, including "Best Small Agency"!

The seven nominations rest upon our great collaboration and work with Nelly.com 🙌

Our case "Supercharging Dynamic Ads with First-Party Data" is a great example of just how much power you unlock by successfully synergizing data with AI. Through use of our dynamic optimization solutions (Docklin DYNOS), we've been able to ensure the right products are prioritized at the right time, while simultaneously scaling product assortment and nimbly reacting to the ever-shift consumer demand of online retail.

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Skeppsbron 38
Stockholm
11130

Webbplats

http://www.docklindigital.com/

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