Pond Design

Name: Pond Design
Address: Riddargatan 17 D, 3 tr, Stockholm, 11457, SE
Telephone: +4687690700

Hem
Sverige
Stockholm
Pond Design

We are a strategic design agency. Our work is based on immersive insights, creative strategy, design craftmanship and impactful storytelling.

Our core is a powerful mix of talents: strategic thinkers, creative designers, disruptive insighters and strong storytellers. We work in cross-functional teams across a vast number of creative and strategic disciplines. Our mission it to create smart, impactful and desirable design. We believe that great design helps brands and products realize their potential. Through purposeful design, we create

strong and meaningful emotional connection with people. We have been doing this for quite a while. From our start in 2001, we’ve been fostering strong and long-standing client relationships and refining our extensive understanding of different categories and industries. These include, among others, entertainment, food & beverages, health & beauty, pharmaceuticals and more. In addition to having years of experience, we are endlessly curious, stubbornly inquisitive and always appreciate a challenge. We love exploring emerging new categories, industries and brands. Through our sister agency, Pond Innovation, and other, trusted network partners, we can offer our clients bespoke solutions within most strategic and creative disciplines. Experience Innovation, Branding, Digital Concepts & Communication, AV-visualization, animation & Production, are some of our capabilities.

12/03/2026

For ’s labels, we embrace the intimate nature of lingerie, playing with layers and ”peek-a-boo” effects. Laser-cut ”U” windows offer a seductive teaser of the dynamic messaging underneath – from the brand’s core ”Make a Statement from Under” to product-specific cues like ”A Zesty Silk Statement”. Every detail is tailored to flirt with the wearer, inviting them to proudly reveal a strap or a glimpse of lace as a deliberate fashion statement.

12/03/2026

At the heart of transformation is a new symbol: the ”U” from “Understatement”. A curved, sculptural tribute to the female form. This versatile mark anchors the brand’s universe across every touchpoint, transitioning seamlessly from printed and delicate embroidery on lace to 3D-moulded pearls on swimwear and physical, three-dimensional forms in-store. It is a symbol of pride, designed to celebrate the body rather than hide it.

12/03/2026

Can premium underwear be a powerful form of self-expression? For the redesign of visual identity, we set out to redefine the category. A sophisticated burgundy is paired with a zesty neon – an acid-bright colour that refuses to blend in. This isn’t just underwear; it’s a celebration of independence and the liberating power of making a statement from the inside out.

09/01/2026

🥇 to at Awards! For this Swedish salon-exclusive haircare brand, we reinterpreted the packaging and storytelling through a lens of modern luxury and quiet indulgence. At the heart of the redesign is a custom, generous bottle silhouette. Glossy typography meets velvety matte surfaces, creating tactile contrasts that elevate every use. Product naming and function are woven together in full sentences, adding a voice that takes centre stage like fragments of poetry. A Scandi secret too good to keep. So go on – give in. WHY NOT?

09/01/2026

🥇 to at Awards! For this design, we let the sunshine in☀️ Shaping the New Wave of Seafood by reimagining premium in the category. Rooted on Sweden’s sun-soaked west coast, Korshags’ origin became our springboard – injecting a sunshiny energy into the traditionally dark, gloomy and melancholic seafood aisle. Now, Korshags brings rays of sunshine to the shelf and onto everyday dinner tables.

09/01/2026

🥈 to Jameson x Puma Limited Edition at Awards! For this unexpected duo, we united football fans by capturing the true spirit of the game. The limited-edition bottle powerfully merges two brand logos, assets, and fan bases. The pouncing cougar leaps across the bottle to chase the iconic ‘J’, appearing in high-build gloss varnish with a green foil outline, capturing the movement and passion of football. A custom-designed seal in the shape of a football nods to the English Football League, tying the collaboration together.

09/01/2026

🥈 to at Awards! For this design, personality beats perfection with a gin as charming as the team behind it. A quality craft gin distilled in a basement with Swedish tap water, a dash of anti-mentality, and a healthy dose of hubris. Each label is handwritten and hand-applied – some neatly put, others haphazard. The result is an odd gin collection, tied together by a distinct label framework.

09/01/2026

🥉 to at Awards! For this dentistry disruptor, we reimagined the dental clinic experience, making it inviting, social, and refreshingly stress-free. Friendly, stylish hosts replace formal receptionists, welcoming visitors into a warm, spa-like atmosphere. Gone is the sterile waiting room; in its place, a dynamic lounge complete with a healthy shot bar, DJ stand, and art gallery. The dramatic ceiling height gains breathtaking proportions through a mint-fresh colour palette, high-end custom panels and detailing. Every surface, material, and colour is meticulously chosen to challenge the clinical norm – conveying warmth, professionalism, and ambition.

09/01/2026

🥉 at Awards! Björn Borg is one of the greatest tennis legends of all time – a player who redefined the sport with relentless precision, mental strength, and undeniable style. But his winning attitude doesn’t stop at tennis. For decades, he’s name has been elevating underwear fashion with the same bold, sporty edge that once dominated Wimbledon’s grass courts. For this design, we infused the fearless spirit of Björn Borg into every detail of the packaging. From feel to function, every element is crafted to serve up confidence, energy, and performance.

19/12/2025

Our X-mas calendar for is just one of our many sweet projects this year🍫

19/12/2025

Ho Ho Ho, We’re Closing in on OOO! Before we close down our computers, we want to extend our heartfelt thanks to everyone who’s been swimming alongside us through bold ideas, inspiring collaborations, and shared successes this year ❤️ And while the countdown to Christmas is always sweet, we can’t help but look ahead to more bold moves in 2026 ✨

Adress

Riddargatan 17 D, 3 Tr
Stockholm
11457

Telefon

+4687690700

Webbplats

http://ponddesign.se/

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