What makes BAS unique is our commitment to commercial focus, creative excellence and many years of retail experience working with some of the most successful brands in Sweden and Europe. This experience, combined with consumer insight and trend analysis enable us to offer cutting-edge solutions to all kinds of projects. From brand and retail strategies to corporate identities, packaging, concept d
evelopment, retail concepts and digital solutions. We are inquisitive, passionate about what we do and use a transparent and clear process that makes us easy to work with. Our work process can be described like this:
Insight:
Different pre-studies that puts your challenges in a consumer perspective. Strategy:
Commercial assessments are made in priority workshops. Strategic opportunities are developed into operational activities and working tools. Briefings are developed. Design:
Depending on the strategy this can include development of concepts for brand building, digital and physical retail development, packaging, corporate identities, product innovations and so forth. Activation:
Different tools that maximise the commercial impact of the concepts keep them on track through their implementation and facilitate a continuous level of innovation. The working process combines various in-house skills such as trend analysts, strategists, creative directors, architects, art directors, designers and project managers. This means that we are used to collaborate and can easily put together teams of people with different areas of expertise, depending on the assignment. We are proud to be small and efficient with 30 employees. We are based in Stockholm and our clients include both Swedish and international companies within many different sectors. Find out more about the various types of projects we are involved in under the relevant tab, or contact us for a more personal presentation. Welcome to BAS!
