11/11/2025
Last month we introduced Linkone, our smart-link and analytics tool built specifically for music and playlist marketing. Since then, we’ve been focused on developing the next step: giving teams better performance insights, less manual work, and a clearer view of what actually drives follower growth.
Today, we’re rolling out a set of new features that move Linkone from “smart-link” to central performance hub:
• Real-time ad platform integrations
Campaign data such as impressions, reach, clicks, conversions, CPA, CTR, CR, quality scores, spend and budgets now feed directly into Linkone. No more spreadsheets. Live insight, tied to the link itself.
• Spotify follower growth & playlist analytics
We now track daily net follower growth and playlist performance, and automatically calculate Cost per Follower (CPF) at campaign level.
• Referral & UTM attribution
See exactly where traffic comes from, and which ads, ad sets, campaigns and placements perform best.
• Shareable and custom reporting
Create reports for teams, labels and artists that don’t require explanation or manual formatting.
Upcoming features...
We’re currently alpha-testing TikTok Conversions and Snapchat Conversions, with additional workflow and automation features in development.
🎉 A milestone worth noting: in just a month, Linkone has already served 1M unique visitors, resulting in over 670k conversions. In other words: a 67% average conversion rate in real campaigns, across multiple releases and playlists.
Full update here: https://digitalone.se/news/linkone-introducing-real-time-campaign-insights-and-spotify-integration
