Åkestam Holst

Åkestam Holst Åkestam Holst is part of The North Alliance (NoA) - one of the biggest Scandinavian agency networks within communication, design and technology.

With over 800 experts across offices in Sweden, Norway, Denmark and Poland, we help clients grow.

To fully appreciate our first work for Försvarsmakten / The Swedish Armed Forces you need to be, well, Swedish. The camp...
01/06/2026

To fully appreciate our first work for Försvarsmakten / The Swedish Armed Forces you need to be, well, Swedish. The campaign revolves around the word ”lagom” which only exists in Sweden and captures the public mentality, as well as the national identity. An attempted translation could be “so so”, or “in the middle”, or maybe “not too little, but not too much”. Yes, that's lagom.

The campaign shines a light on the Armed Forces somewhat Un-Swedish qualities, with focus on a new and improved defense capacity for the uncertain times we live in. Live now in TV, outdoor, digital and print all over (yes, you guessed it) Sweden.

New work x MAX BurgersHave a bite of our latest campaign for Max Burgers. With a lunch deal this good, we could let the ...
26/05/2026

New work x MAX Burgers

Have a bite of our latest campaign for Max Burgers. With a lunch deal this good, we could let the packaging do most of the talking.

Get carried away (literally) by our new work for IKEA! Flipping the perspectives, our latest Out-Of-Home captures slices...
06/05/2026

Get carried away (literally) by our new work for IKEA! Flipping the perspectives, our latest Out-Of-Home captures slices of everyday life from a simple point of view. Or dare we say, point-of-you. Picknicks, laundry, parties, days at the beach or last-second stuff for last-minute flights, you know the drill. So, buckle up, pack your things and get on with the day, IKEA-style. Sometimes less is more. And FRAKTA is always FRAKTA.

Yesterday, May 3, marked Press Freedom Day - at a time when threats to press freedom are becoming increasingly urgent.In...
04/05/2026

Yesterday, May 3, marked Press Freedom Day - at a time when threats to press freedom are becoming increasingly urgent.

In our campaign for Pressbyrån, we highlighted the situation in a country once referred to as the world’s leading democracy, while newspapers were sold at half price, with part of the profits supporting journalists via Reportrar utan gränser Sweden.

This year, the campaign was also extended internationally, when Pressbyrån gave Reporters Without Borders USA the opportunity to bring it to life with billboards near Mar-a-Lago and a full-page ad in The New York Times.

19/03/2026

It's an honor just to be nominated, 22 times! We are proud and excited over The North Alliance current odds for the upcoming Guldägget, also known as Sweden’s largest competition for creatively excellent campaigns. Big thanks to our amazing clients, you know how you are! (And if you don't, here are some tags just in case) IKEA Max Burgers Pressbyrån Telia Sverige Arlanda Express Talita Spiris Visma

What a great X-mas gift! We’re ranking it very high. Belated thanks, Lürzer's Archive!
07/01/2026

What a great X-mas gift! We’re ranking it very high. Belated thanks, Lürzer's Archive!

11/12/2025

SAY WATT! We are oh-so-proud over 15 nominations across 10 clients at 100-Wattaren, Sweden’s largest competition for creative effectiveness. The best of luck to our amazing clients. And congratulations to our frenemies at Nord DDB, leading the tally with 21 nominations, well done folks. Have a good one.

05/12/2025

BEST IN THE NORDICS! Last night Eurobest ended on a high note, as The North Alliance celebrated 2 Grand Prix, one silver and a bunch of shortlists in fierce competition with the biggest campaigns and brands across Europe. A shout-out to all the amazing people at NoA, kicking ass and giving a damn over 4 agencies and countless disciplines. Cue the weekend!

24/11/2025

Baby steps, stumbles, bike rides, jumps into the deep end, kisses, sleepovers, jobs, trips, and apartments. Yes, there is a first time for everything - and in our latest ad for Swedbank Sverige, they all count. A big thanks to New-Land Films for an excellent job, and to the amazing Markus Krunegård for literally hitting the right notes.

17/11/2025

Some Monday news about what’s happening to our Fridays! Prior to the weekend, we launched our latest campaign for Talita - as we hacked the Swedish classic “Fredagsmys” and gave the sing-along-friendly banger a new subtext that hits hard.

1 in 10 men in Sweden have paid for s*x. So, given this awful math, there is no more holding back. Share it, sing it, post it.

Thanks for joining the fight against prostitution, trafficking, and the exploitation of women. And an unless thanks to all the people who made this project possible.

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Tulegatan 13
Stockholm

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08141111

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