Amanda AI

Amanda AI Amanda AI is the first truly autonomous AI advertising robot that actually does everything for you.

Over the last few years, Meta has lost some ground regarding conversion tracking and attribution. Is it still a performa...
24/10/2022

Over the last few years, Meta has lost some ground regarding conversion tracking and attribution. Is it still a performance-driven channel, or has it transformed into something else?

Privacy changes have forced Meta to change how it attributes conversions. Can we still call it a performance-driven channel?

Have you ever spent too much or little time figuring out automatic bid strategies on Google? There's a way to optimize t...
23/10/2022

Have you ever spent too much or little time figuring out automatic bid strategies on Google? There's a way to optimize these campaigns too.

Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy, and simple to use. However, in a world of...

Hint: it's got nothing to do with Rose and Jack.
22/10/2022

Hint: it's got nothing to do with Rose and Jack.

Pay-per-click (PPC) ads are excellent tools for generating growth. However, picking the right keywords is the difference between success and failure. Get them wrong, and your ads won'

Budgeting can be hard. How much should you spend on Google vs. Meta? And what about all the other activities that need t...
21/10/2022

Budgeting can be hard. How much should you spend on Google vs. Meta? And what about all the other activities that need to fit? We've listed 5 steps to make budgeting easier.

A marketing budget is just like any other investment you make. This point holds true for personal assets (like stocks) or business investments (like equipment, employees, training, etc.) Essentially…

How important is first-party data and how can attribution evolve? We've looked into the details.
20/10/2022

How important is first-party data and how can attribution evolve? We've looked into the details.

Marketing teams can’t rely on third-party cookies anymore. So what are the alternatives for attribution?

We've looked at a few popular attribution models, their problems, and how to adjust and adapt in a cookieless future.
19/10/2022

We've looked at a few popular attribution models, their problems, and how to adjust and adapt in a cookieless future.

Most attribution models have major flaws that undermine the quality and accuracy of data that measure marketing campaigns.

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