Hexen Marketing

17/04/2026

🧙‍♀️ 📢 Hello indie game devs of !
This is your new "IGDA Finland Grant Coordinator" speaking!😎

Btw, do you want €10,000? 💰👀
+ mentorship and feedback from industry veterans?

YES?

🔮 Then, this is your sign from the universe to scroll down and apply to Grant!

This month's IGDA Helsinki gathering, we took over the stage with our lovely Mentor Coordinator Jessica Postiglione from On It Films and officially announced that the Grant applications are now open!🥳

👇 Here’s what you need to know 👇

👾 What?
An annual IGDA Finland grant offering €10,000, mentorship and feedback from industry veterans, plus visibility through IGDA Finland and the International Game Developers Association (IGDA®) global network.

❔ Why?
Because we’ve all been there, we understand the challenges of starting out in the industry. We believe in a , , and thriving future for Finland’s .

20/02/2026

Last Thursday a new adventure started for me, and all I can say is: the year is definitely horsing! 🐎🔥

What happened, you ask? 👀 A manifestation? Maybe. Hard work? 110%!

I believe it was almost 7 years ago when I first visited Metropolia and thought, "Hmm, it would be cool to work here," and here I am with a role I would never have guessed back then!

🥁✨

🥁✨

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👩‍🏫 Your Marketing Witch started teaching at Metropolia Ammattikorkeakoulu / Metropolia University of Applied Sciences' "Game Marketing" course! 🎉

And I think interacting with students has been the best part of it because the way they matched my vibe and caught my references… I loved it! 💜 🧠

I can confidently say that our classes never feel boring, but they're challenging! I will be teaching two groups on Thursdays and Fridays until March 13 (uu what a number! 🤘), so if you are a game developer from , come and say hi!

🙌 Huge thanks to Antti Laiho for bringing me in and to Markku Hyttinen for collaborating with me on this course.

Prepare yourselves, because a new generation of game devs who understand and practice is on the way!

🧙‍♀️ ✨ See you in class next week and stay magical until then!

04/02/2026

I finally gathered some mana to write this post because WOW… what a powerful start to 2026 🔮

Last week I was at the Umeå Game Conference, wearing a few hats: running the event’s marketing and stepping on stage as a speaker+panelist and I gotta say, I loved every second of it! 🔥

I’m “positively” overwhelmed by all your posts and the beautiful messages you sent. I’m still recharging my social and mental batteries, but you give me so much energy to keep doing what I love. Thank you. Truly:')💜

The event sold out and I can say confidently that working with Andreas was a real milestone in my career. The team you built with Agora Gaming Partners, the competence, leadership, and dedication… unmatched! Thanks for trusting my magic.

And the crew… I’m honestly out of words. 👏 Justyna, thank you for inviting me to your panel and allowing me to share my lore/perspective as an entrepreneur in the industry. It was so nice to be in a safe space and meet all of you. Thanks for being so warm and for the sisterhood energy!

Even though I was running around nonstop, it was so lovely to see familiar faces and make new friends during UGC. Now it’s time to rest a little… but one thing is certain:

I’ll be back for you, ! 🧙‍♀️ ✨

18/12/2025

I don’t know what my algorithm thinks about me & the color purple, but this diva landed on my screen today, and I immediately thought of you, broke with zero appetite for , saying:

😫 “We don’t know what to share with our community.”

☝ If someone can confidently post about a 15-pound red cabbage, you can share updates about your game.

Content isn’t about perfection. It’s about presence.

Put yourself out there.
Share what you’re building.
Give people something to connect with.

👁️.👁️ 👉 I am watching you.

27/11/2025

People say, "You need a huge budget to market your game as a broke indie dev." 💅 That’s cute, but Begüm's spellbook says otherwise! 🧙‍♀️✨📖

🔮 Tomorrow, once the sun has set (5 PM Helsinki time), your Marketing Witch descends on GameCity Kajaani's Discord to teach financially and emotionally tormented indie devs the art of “Almost No-Budget Game Marketing.”

Be there, or get hexxed! ✋💀🤚

GameCity Kajaani invites you to a Quest Lecture this Friday with Begüm Dogan, the founder and Marketing Witch of Hexen Marketing. This time, we’re diving straight into the enchanted world of indie game marketing with the talk: “Secret Potions for Broke Game Devs: Almost No-Budget Marketing Tips & Tricks”.

📍 Don’t miss this chance to add a little marketing magic to your dev toolkit.

How to join?

1️⃣Join GameCity Kajaani Discord server:
https://discord.gg/ZNJxqFBRxf

2️⃣Check out the event in our Discord's Event section;

3️⃣Start learning, connecting and leveling up!



Kajaani Game Catalyst is co-funded by EU.

07/11/2025

🧙‍♀️ ✨ Your Marketing Witch Begüm is currently gathering all her mana for you, Games Now! 💜

🔮✨ Join us and discover how to turn your marketing into magic!

⏱ When & Where: 11th of November at Marsio, Aalto University, or tune in on Twitch (gamesnowaaltofi).

📧 RSVP: https://luma.com/yg9m8uog | gamesnow.aalto.fi

Begüm Doğan, aka The Marketing Witch 🧙‍♀️ from Hexen, is revealing 2025’s hottest game marketing trends — and the mistakes to avoid.

👉 Don’t miss her talk “Indie Game Marketing Spellbook” at Games Now!

29/10/2025

🎃 Happy , everyone! 👻

This year, I channeled my inner Samara from The Ring, here to haunt all the recruiters who ghosted you! 📞💀

Please go ahead and follow up on your application. Remember, even Samara got noticed after seven days. 😉

Stay spooky,

Your Marketing Witch 🧙‍♀️

13/10/2025

So, last week I was at the "Finnish Game Week 2025", and I think I’ve just unlocked a new level of social fatigue. 🧙‍♀️ 🔓 Five days, three events, and way too much coffee...Maybe it’s time to stop "hexorcising" and start "exercising" again.:') 🚲

But I gotta say, it was totally worth draining my mana bar, because this community never fails to remind me why I love what I do.💜 Everyone is so friendly and awkward in their lovely way; you can just be authentic and feel normal with these creative people. Such a blessing!

👑 Massive thanks to our community glue, slaying queen Natasha Skult, for pulling this beautiful chaos together year after year, organizing We Love Games and curating talks from amazing people filled with real passion, not sales pitches. 👏 And to all the volunteers; you did such an incredible job! Consider yourselves hugged!

🎤 Also, shout out to all the lovely mortals who joined the unofficial karaoke party I suddenly organized! I don't remember when was the last time I laughed so hard :D

I hope you rested well during the weekend because tomorrow there’s the IGDA Finland event in Maxine, so see you there! 🤜 🤛 I’ll probably be lurking in a dark corner, but come say hi to your Marketing Witch if you spot me.😅

Oh btw! And I’ve got some new collabs coming soon, and they are GOOD.💅

Stay tuned for the updates.👀

04/10/2025

Marketing Witch survived Espoo Game Lab's "GATE1" event yesterday, all thanks to the “emotional support banana” 🍌😂

Judging 11 different game teams with the amazing Tatu, Katharina, Arto, and Pedro was super fun and totally brain melting - in a good way, ofc!😌

It was quite tough to evaluate them because the quality of the presentations and game concepts is getting better in each GATE, like WOW! This appetizing potential got me dreaming about some evil marketing plans already!😈

But jokes aside, sitting with such experienced and cool people always rewires how I think about games as a business, so huge thanks to Jonne and Daniela for inviting me once more as a judge💜

25/09/2025

Last week. Kajaani. 3 days, 1 keynote, purple ducks, countless hugs, and a community that matched my vibe!🔥Northern Game Summit, you literally put a spell on me!🔮

On Friday morning, I took the stage and was truly humbled to see so many of you there, especially after the afterparty! 🙌🏻 Thanks for bringing your energy and curiosity. I hope you walked away with a lighter, more playful view of game marketing, and you’re ready to put your games out there shamelessly. 💅

🏆 Real MVPs: The volunteers! Coming from a culture famous for hospitality, I don’t say this lightly: guys, you win! Shout-out to Leevi, Otto, Enni, Luka, and everyone in the volunteer team. You did a great job, and your work is so valuable! Also, shout out to Ira Sarsila for drawing me into "Stray", and to the person who gifted me the purple ducks. (please tag yourself if you see this:)

One of the best parts of was spending time with my lovely friend Riikka Annika Keskitalo , the talent behind GameCity Kajaani’s brand, and this was our first time joining forces in the game industry together. It was such a joy!🤘

💙 Another hashtag fangirl moment: By Saturday, after our mental and physical batteries had died, hashtag spoiled us speakers with a mökki getaway deep in Finnish nature. After being so done with fake "small talk" in my corporate years in İstanbul, I’ve learned to appreciate how gatherings here in Finland strip away the business persona and make you more "human".

No fancy clothes, no cute shoes; just sauna, pyjamas, wool socks, real conversations, bad dad jokes, and sometimes questionable playlists.😅 That’s where the real connections happen, and I wouldn’t trade it for anything!

✋🔮🤚 Kajaani, your future looks bright, and this Marketing Witch will be back with new potions! Until then, you can summon me on www.hexenmarketing.com or on LinkedIn.

🧙‍♀️ Stay Magical!