WeChat Marketing Singapore

08/07/2026

Our recent article talk about WeChat to Vietnam.

When I first started promoting WeChat marketing in Singapore more than a decade ago, many people asked me the same question:

02/06/2026

Many companies focus on XiaoHongShu for visibility but WeChat remains the foundation for building relationships and generating business opportunities in China.

For businesses without a China entity, a WeChat Official Account can also serve as a China-facing digital platform and help establish credibility with mainland Chinese customers.

Interested to learn how WeChat can support your China market entry strategy? Feel free to reach out.

Many business owners ask me whether they should focus on WeChat or XiaoHongShu (RED) when exploring opportunities in the China market. My answer is usually: it depends on your objective.

16/05/2026

Invitation to Join Our Upcoming Business & AI Events
Join us for two upcoming events focused on AI,

21/04/2026

Last call for tomorrow’s event on building sustainable growth for your business.

Our speaker, Max Wang, holds a senior management position at Midea, a Chinese-funded company that has successfully penetrated the Southeast Asian market and become a leading household brand in Singapore—especially in air conditioning systems.

To register, please scan the QR code.

26/03/2026

Walking through Bugis recently, I had a simple thought…
It almost felt like being in China. Chinese brands are now part of our everyday landscape. Honestly, Haidilao is already an “icon” for steamboat here.
Feels like more than expansion — something is shifting.
With global uncertainty like tensions around Iran, more Chinese companies are rethinking where to grow. Southeast Asia is naturally becoming a key option.
One thing I’ve seen over the years: Chinese companies don’t just go overseas, they bring their ecosystem with them including platforms like WeChat.
Maybe the question now is not
How to enter China?
But
Are we ready for China to come to us?

31/12/2025

As the year draws to a close, we would like to express our sincere gratitude for your trust and support over the past year. Together, we have navigated an evolving cross-border landscape and achieved steady progress.

The year ahead marks the Year of the Fire Horse—a year symbolising action, momentum and breakthroughs. May its dynamic energy empower you to seize global opportunities with sharper insights, decisive ex*****on and continued success across markets.

Wishing you a prosperous New Year, continued growth, and success in all your cross-border endeavours.