The Advocate Group #TAG

28/08/2026

Good Good? Not really

Backlash over a Good Good and Callaway ad, many felt depicted DV, l...

18/08/2026

“ is asking to on three flavors—banana pudding, deep-fried cookies, and chicken and waffles—and has promised to stock the in next year.“

Customers vote on a special flavor to be introduced to stores next year

06/08/2026

“ shared and from the retreat across and , but the quickly drew from users who them of a company facing growing over 's impact, practices and broader implications.”

https://www.marketing-interactive.com/openai-s-first-ever-influencer-brand-trip-sparks-backlash?

OpenAI is facing backlash after hosting its first-ever influencer brand trip, bringing a group of creators to the luxury resort Wildflower Farms in New York's Hudson Valley to showcase its latest ChatGPT work tools.

09/07/2026

"COCOOONUTTTTT" 🤣🤣🤣🤣🤣

FairPrice Group is turning a simple product sampling exercise into a supermarket spectacle, inviting shoppers to shout "COCOOONUTTTTT" for as long as they can in a bid to win its new FairPrice Coconut White Coffee.

08/07/2026

"The World Cup may be decided on the , but some of its most moments happen far away from the .

Here are seven proving the is about more than ."

The FIFA World Cup may be decided on the pitch, but some of its most memorable moments happen far away from the stadium.

04/07/2026

" may be watching the wrong signals when it comes to , with 93% of across choosing to quietly disengage from brands they no longer in rather than publicly complaining, according to new from .

The suggests relying heavily on listening and online could be overlooking a much larger commercial risk, as dissatisfied increasingly choose to stop or switch to without leaving a public trail."

Brands may be watching the wrong signals when it comes to reputation, with 93% of consumers across Asia Pacific choosing to quietly disengage from brands they no longer believe in rather than publicly complaining, according to new research from Ogilvy.

03/07/2026

“Fresh off a multi-million-dollar renovation, has reopened its flagship venue with reimagined and spaces, next-generation production capabilities and a modular layout that can accommodate up to 3,500 guests across , , product and immersive activations.

Alongside the , the group has also launched , a new day-to-night social built around food, music, and . “

02/07/2026

a lot more chat bubble.

"Across , messaging apps such as have quietly become the default layer of daily life. Not just for the “Hey, are you free later?” but for everything from to to . The result is a fundamental of what the customer actually means."

The strongest use cases do not treat WhatsApp as another promotional channel. Instead, it becomes a layer for timely, contextual interaction at moments where immediacy matters most.

29/06/2026

-generated anti- withdrawn after a " " music sparked intense online for inadvertently substance .

The Correctional Services Department has withdrawn an AI-generated anti-drug ad after its "girl group" music video sparked online backlash for appearing to promote drug use.

28/06/2026

" consumers have moved past -driven eCommerce experiences, instead prioritising , and as key of discovery, according to Criteo’s "Spark of 2026" ."

Singapore consumers have moved past novelty-driven eCommerce experiences, instead prioritising relevance, reliability and speed as key drivers of online discovery, according to Criteo’s "Spark of discovery 2026" report.