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MANA Sports & Entertainment Group

Where sport becomes spectacle & your performance comes first. MANA Sports & Entertainment Group.

Global Sport and Media consultancy based in Singapore, Poland and Sydney.

28/09/2026

Cro Trail has witnessed pure alpine challenge! ⛰️

An invitation-only race brought athletes together for a 100 km challenge with +4,700 m of elevation gain, taking them from Limone to San Remo through incredible terrain and breathtaking landscapes.

With our ambassador Michele Graglia helping bring the race to life, our ambassadors Shashwat Rao and Oliviero Alotto took on the challenge and delivered incredible performances, proving what it means to keep pushing when the trail demands more.

Day 1 comes to a close as great runners have crossed the finish line. But for those still out on the course, the challenge continues

And this is only the beginning.
Next year, CRO Trail will open its doors to more participants. Next edition you could be there!

Follow One Hundred® to see how the race unfolds.

17/09/2026

Race week starts long before the start line.

At the Sydney Marathon Running Show, Mana helped shape the first major touchpoint in the participant journey, bringing the event identity to life across the space through branding, wayfinding and event presentation.

Discover the full case study via the link in our bio.

15/09/2026

Bringing the 2026 TCS Sydney Marathon presented by ASICS to life across race day.

From the start precinct to the Sydney Opera House finish, Mana delivered a cohesive event identity across branding, wayfinding, LED content and event presentation.

Discover the full case study via the link in our bio.

08/09/2026

A new chapter for Mana in Asia.

We’re pleased to announce the acquisition of Chip Timing Co, an established sports timing and event technology business supporting mass participation events across Thailand.

The acquisition brings an experienced local team, established timing and event technology expertise and a network of more than 40 events into the broader Mana Group.

By combining Chip Timing Co’s local knowledge and relationships with Mana’s capabilities across events, commercial strategy, marketing, communications and content, we can provide even greater support to organisers as their events grow.

The acquisition also strengthens our on-the-ground presence in Thailand through Mana Asia, with Marcus Altmann now based in Bangkok and working alongside the existing team to support the business and drive Mana’s continued growth across the region.

We’re excited to build on the strong foundations Chip Timing Co has already established, while creating new opportunities for the events, organisers and communities we work with.

Discover more: https://manaseg.com/mana-group-expands-asian-operations-acquires-chip-timing-co/

28/08/2026

Marathon weekend is here.

As race day approaches, we’re taking you behind the scenes as the Mana team brings the finish line of the 2026 TCS Sydney Marathon presented by ASICS to life.

From shaping the event’s look and feel to translating that vision into the finish line experience, months of strategy, creative development and production have gone into every detail.

Now, the finish line is ready. The next chapter starts on race day.

Stay tuned as we take you behind the scenes with the Mana team throughout marathon weekend.

27/08/2026

From behind the scenes to the start line.

With TCS Sydney Marathon presented by ASICS just around the corner, we’re turning the spotlight on the Mana team members taking on the race this year.

They’ve seen the months of planning and countless details that go into bringing an event of this scale to life.

Now it’s their turn to experience race day from the other side of the barrier.

Good luck team, we’ll be cheering you on every step of the way.

25/08/2026

We’re excited to welcome Tom Dyson to Mana as Head of Commercial.

Tom brings extensive international experience across commercial partnerships, sponsorship, licensing and brand development, having held senior roles with organisations including Breitling, City Football Group and Laureus.

He joins Mana at an important stage of our international growth, strengthening our commercial capability as we continue to build relationships with brands, rights holders, investors and sports organisations around the world.

Tom will work across our international portfolio, supporting strategic growth, developing new commercial opportunities and helping create long-term value for our clients and partners.

His appointment strengthens our growing international team and adds another layer of expertise as we continue to build what’s next for Mana.

We’re looking forward to what’s ahead.

Discover more: https://manaseg.com/mana-group-strengthens-international-leadership-appoints-tom-dyson-head-commercial/

21/08/2026

The look and feel behind TCS Sydney Marathon presented by ASICS 2026.

A marathon is more than what happens on the course. It’s the experience that surrounds it.

For this year’s TCS Sydney Marathon presented by ASICS, Mana is once again bringing the event’s look and feel to life across every touchpoint, from the Expo and official merchandise to wayfinding, start and finish environments, volunteer uniforms and city-wide branding.

Every element plays a role in creating one cohesive experience, from the moment runners arrive to the moment they cross the finish line.

One marathon. One visual identity. An experience built across the city.

Address

331 North Bridge Road
Singapore

Website

https://manaseg.com/

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