PRIZM Singapore

PRIZM Singapore Find best way to engage with your customers - we work on your brand and re-market to ur database!

05/08/2026

【PRIZM Showcase】Western Union – Multi-Market China Marketing

Western Union is a household name in international money transfers, but reaching overseas Chinese communities across Singapore, Malaysia, Australia, the USA, and the UK required a touch of local heart and cultural authenticity. ❤️

Prizm Group stepped in to bridge the gap! We moved beyond transactional messaging to launch a heartwarming Chinese New Year campaign centered on connection and care. By leveraging Xiaohongshu (XHS) as our primary storytelling platform and reinforcing visibility through YouTube, we brought the brand closer to the community. 📱✨

Key highlights of our strategy:
🔍 Deep Market Research: Identifying unique digital behaviors and personas across 5 global markets.
🤝 Strategic KOL Partnerships: Collaborating with over 40 Chinese-speaking KOLs to share authentic stories of overseas life and supporting loved ones.
🎨 Localised Content: Adapting narratives to fit local cultural nuances while maintaining a consistent global brand voice.

It’s about more than just sending money; it’s about sending love and staying connected to home, no matter the distance. ✈️💌

💡 Click the link below to see how we localized this global campaign!
https://prizmgroup.com.sg/work/western-union-overseas-chinese-marketing/

28/07/2026

【PRIZM Showcase】Takashimaya Shopping Centre – Building a Xiaohongshu Presence

✨ Want to capture the hearts of Chinese-speaking consumers? It all starts with being where they discover their next favorite destination!

As one of Singapore’s most iconic retail landmarks, Takashimaya Shopping Centre teamed up with PRIZM to strengthen its visibility among mainland Chinese visitors and local Chinese-speaking shoppers. We didn’t just want to increase awareness—we wanted to turn the mall into a lifestyle destination that users actively explore and recommend. 🛍️

By establishing a dedicated Xiaohongshu (XHS) presence, we moved beyond traditional retail ads to focus on:

📱 Official Account Management: Setting the right brand voice and long-term strategy on the platform.
🎨 Lifestyle-Led Content: Showcasing everything from dining highlights and gift guides to festive campaigns that resonate with XHS users.
🤝 Influencer Collaborations: Partnering with lifestyle creators to spark authentic conversations and trusted recommendations.
💬 Community Engagement: Building real relationships by staying active in the comments and fostering a vibrant follower base.

💡 Click the link below to learn more about the showcase!
https://prizmgroup.com.sg/work/takashimaya-xiaohongshu-marketing/

【PRIZM Showcase】FairPrice Group - Community-First Xiaohongshu Marketing Strategy 🇸🇬How does Singapore’s largest supermar...
16/07/2026

【PRIZM Showcase】FairPrice Group - Community-First Xiaohongshu Marketing Strategy 🇸🇬

How does Singapore’s largest supermarket chain capture the hearts of the Chinese-speaking community? 🛒✨

PRIZM Group teamed up with FairPrice Group to bridge the digital gap and establish a powerful presence in Xiaohongshu. Moving away from traditional corporate comms, we embraced a "Community-First" approach to turn FPG into a trusted peer for families, students, and professionals alike! 🤝

Key highlights of our strategic launch:
📌 Hyper-Localized Content – Crafting life hacks and product tips tailored to the Singapore lifestyle.
📌 UGC-Style Authenticity – Using a platform-native aesthetic that feels relatable and trustworthy.
📌 Algorithmic Velocity – A high-impact "Announcement → Giveaway" sequence that triggered exponential reach.

💡 Click the link below to read the full case study!
https://prizmgroup.com.sg/work/fairprice-xiaohongshu-marketing-case-study/

【⚠️ IMPORTANT NOTICE: Ongoing Impersonation and Scam Activities ⚠️】We have received multiple reports of fraudulent messa...
15/07/2026

【⚠️ IMPORTANT NOTICE: Ongoing Impersonation and Scam Activities ⚠️】

We have received multiple reports of fraudulent messages and emails impersonating PRIZM Group across various platforms.

These scams involve unknown parties falsely claiming to represent our company, attempting to mislead the public or solicit unauthorized actions, including monetary transactions and disclosure of personal information.

We would like to make a clear statement:
PRIZM Group does not communicate with the public through unofficial channels, nor do we request any form of payment via messaging platforms.

Our official public communication channels are limited to:
Our official website (www.prizmgroup.com.sg) and the social media platforms listed thereon
Official email domains: .digital and .media

Any messages or communications from other platforms, accounts, or channels claiming to represent PRIZM Group should be treated as suspicious and potentially fraudulent.

🛑 Do not engage, respond, or transfer funds.
🛑 Do not share personal or sensitive information.

📩 If you receive any suspicious or unknown messages, or have concerns regarding their authenticity, please contact us directly via our official email: [email protected]

PRIZM Group remains committed to maintaining the highest standards of brand integrity and cybersecurity.

Thank you for your continued vigilance.


09/07/2026

【PRIZM Showcase】Yeo's – Xiaohongshu KOL Engagement for Market Rejuvenation

✨ How does a heritage brand stay fresh for the next generation?

Yeo's teamed up with PRIZM to spark a brand rejuvenation on Xiaohongshu! To connect with younger Chinese-speaking audiences in Singapore, we moved away from traditional ads and leaned into authentic, creator-led storytelling. 🤳

By partnering with a curated mix of KOLs and KOCs during the Chinese New Year festive peak, we integrated Yeo's special-edition packaging naturally into lifestyle content. From holiday prep to family celebrations, the campaign prioritised "soft-sell" narratives that felt organic, trustworthy, and culturally relevant. 🧧

💡 Click the link below to discover the full case study!
https://prizmgroup.com.sg/work/yeos-xiaohongshu-kol-marketing/

02/07/2026

【PRIZM Showcase】CHAGEE - KOL Campaign Activation 🥤

Re-entering a saturated market is never easy, but making a grand comeback requires more than just a grand opening—it requires a strategic digital ripple effect! 🌊

To help CHAGEE regain momentum in Singapore’s competitive F&B landscape, PRIZM Group SG engineered a cross-platform influencer ecosystem. By leveraging a strategic mix of macro, micro, and nano-influencers across Instagram, TikTok, and Xiaohongshu (XHS), we turned brand awareness into community trust. 🤝

Our O2O2O (Online-to-Offline-to-Online) strategy focused on:
✨ Cross-Platform Narrative Weaving – Tailoring content for IG aesthetics, TikTok trends, and in-depth XHS reviews.
✨ Co-Created Authenticity – Giving creators the freedom to produce genuine lifestyle endorsements that bypass ad fatigue.
✨ Phased Momentum – From teaser hype to grand opening bursts and post-launch sustenance to keep the brand top-of-mind.

The result? A seamless loop that moved fans from their screens to the store, and back online to share their own experiences! 📸

💡 Click the link below to see how we drive market pe*******on through strategic influencer marketing!
https://prizmgroup.com.sg/work/chagee-kol-campaign-activation/

28/04/2026

That’s a wrap on Content 360 SG! 🎬✨

From deep-dive sessions on China marketing to meeting so many brilliant minds at the Prizm booth, it’s been a whirlwind of inspiration.

The energy at the booth was incredible—thank you to everyone who stopped by to say hi, grabbed some of our insights, or just shared a quick coffee with the team! ☕️🤝

Didn’t get a chance to chat? We’d still love to hear what you’re building in 2026. Drop us a DM or hit the link in our bio to see what we’ve been up to! 🚀

See you at the next one! 👋


That’s a wrap for Digital Marketing Asia 2024! 🎉 Huge thanks to everyone who stopped by to chat and share ideas on the f...
03/10/2024

That’s a wrap for Digital Marketing Asia 2024! 🎉 Huge thanks to everyone who stopped by to chat and share ideas on the future of digital marketing. Until next time! 👋

We hope everyone had a wonderful Mid-Autumn Festival! A special thanks to our client for the thoughtful gifts—it made th...
20/09/2024

We hope everyone had a wonderful Mid-Autumn Festival! A special thanks to our client for the thoughtful gifts—it made the celebration even brighter 🌝

Our top pick was this set from - the colors, the selection, the presentation, everything was a vibe 👌🏻😌

We are thrilled to be nominated alongside our fantastic client, , for two categories at the prestigious 2024 Marketing ...
19/07/2024

We are thrilled to be nominated alongside our fantastic client, , for two categories at the prestigious 2024 Marketing Events Awards!🏆

Our “FILA Deck the Courts” event at Tanglin Club is in the running for:
1. Best Consumer Event: Health/Wellness/Fitness
2. Best Use of Omnichannel for an Event

Our aim was to create a fun and engaging event at the sports space that gave the annual event an interesting twist, bringing fresh experiences to the consumers.

We’re incredibly proud of the collaborative effort our team and partners put into making this event a success. We can’t wait to bring more fresh ideas to a sports event near you! 🌟🎾

Address

8 Eu Tong Sen Street, #21-82, The Central
Singapore
059818

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Website

Alerts

Be the first to know and let us send you an email when PRIZM Singapore posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to PRIZM Singapore:

Shortcuts

Share

Category