City Innovates Singapore

City Innovates Singapore City Innovates is a young & dynamic digital company that uses innovation & cutting-edge technology to offer ITE & digital solutions globally.

18/11/2021

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Many businesses believe that just creating a website is all they need to do to attract flocks of customers. They believe...
19/10/2021

Many businesses believe that just creating a website is all they need to do to attract flocks of customers. They believe that there is no need to update content on a regular basis.

Nowadays, because of the high competition, every business is serving the latest information to their customers. If any business believes that content is not important, it is most likely not attracting the right kind of visitors that bring results – or not attract any website visitors at all.

Do you invest in content creation?
Share your experience!
To know more about our digital journey, visit our website link in bio. You can also connect with us at 91-7840093766.

Facebook has recently announced that it would contribute to the MSME growth through financial inclusions in partnership ...
11/10/2021

Facebook has recently announced that it would contribute to the MSME growth through financial inclusions in partnership with the Federation of Indian Chambers of Commerce and Industry (FICCI).

This will enable Small and Medium businesses in India that advertise on the social media platform to get quick access to credit through independent lending partners.
This initiative can be availed by businesses registered across 200 towns and cities of India, the company said in a statement.

Source: ETBrandEquity.com

A business owner with this kind of mindset will be left out alone like Nokia once experienced. Change is the law of life...
06/10/2021

A business owner with this kind of mindset will be left out alone like Nokia once experienced. Change is the law of life and every business should adapt to the technological and behavioural changes to extend their business life.

In India alone, 34.4% of the population uses the internet. These businesses will surely miss out on a large number of potential customers who have already taken on the digital and online route for finding products and services.

Have you already taken your first steps towards taking your business online? Share your experience!
To know more about our digital journey, visit our website link in bio. You can also connect with us at +65 9781 4275

Canva allows branding images as simple as a drag and drop. Canva's transparency tool also means that branding your image...
04/10/2021

Canva allows branding images as simple as a drag and drop. Canva's transparency tool also means that branding your images can look sleek and non-invasive to the viewer.

Most professional designers and leading brands find it user-friendly for creating amazing content for their social handles. Here we are presenting you a few more platforms that might prove helpful to you in creating engaging content for your users.

For more such content, follow us! To know more about our digital journey, visit our website link in bio. You can also connect with us at 91-7840093766.

Every marketer dreams of brand growth. Mobiles have become a dominant media channel with enormous potential for reach, c...
30/09/2021

Every marketer dreams of brand growth. Mobiles have become a dominant media channel with enormous potential for reach, creativity, and commerce. The opportunities for advertisers & marketers with mobile are endless.
Let us point a few parameters which make mobiles a key player in a brand’s growth strategy:

✔️ Audience & Environment - If you want to catch fish, fish where the fish are. The estimated smartphone users in India is 760 million which makes it a key area of focus
✔️ SMS open rates are higher than Email
✔️ Consumers are using their mobile devices to purchase items from Amazon, eBay, and other e-commerce platforms
✔️ Mobile Marketing Reaches A Broader Market

The shift towards mobile devices is becoming a trend that will continue to progress, and businesses need to ensure that they have a cohesive mobile marketing plan to connect with those digital consumers.

Due to the increase in the shifting nature of consuming content, we see a great prospect in the growth of podcasts. The ...
29/09/2021

Due to the increase in the shifting nature of consuming content, we see a great prospect in the growth of podcasts. The Podcast has the ability to keep the audience engaged for a longer duration than blog posts.

✔️ Podcasts convey personalized information
✔️ Cost-effective
✔️ Convenient & Easy to consume
✔️ A time-efficient form of communication
✔️ Podcasts are portable

It will surely be among the most used forms of content in the future as many marketers are slowly shifting towards having their personal podcast channels.
Have you ever tried podcasting? Comment your views below.

Pixel-based retargeting is a trending retargeting method nowadays to target users who have already visited your website....
28/09/2021

Pixel-based retargeting is a trending retargeting method nowadays to target users who have already visited your website. In this method, a code is inhibited on the website. When the user browses on the website, this pixel automatically installs cookies on visitors’ browsers in order to be able to show ads on other sites.
To have an appreciated outcome of this method, it is essential to select the right third-party platform that can best suit your requirements.
Do you practice Retargeting Ads? Comment your views below

Yess! Instagram Shadowban is real. Instagram usually shadowbans accounts that practice banned hashtags/ use bots for gro...
27/09/2021

Yess! Instagram Shadowban is real. Instagram usually shadowbans accounts that practice banned hashtags/ use bots for growth or when the account is reported more often.

To check whether you have been Shadowbanned, upload a picture using a hashtag that doesn’t have millions of followers. Then, ask a friend/ person who doesn’t follow you to search that hashtag. If none of them can see your post in those results, you've likely been shadowbanned.

In order to get Unshadowbanned, stop using any bot/ banned hashtag on any of your posts. Above that, people have reported that taking a 2-days break from IG can help reset the system and get you back on track.

Do you have any queries on this? Comment below.

The Internet has impacted the decision-making process of more than 90% of users. People tend to read at least one review...
24/09/2021

The Internet has impacted the decision-making process of more than 90% of users. People tend to read at least one review of any product/service before purchasing it.

📌 Social Proofs drive Sales
📌 They make businesses more visible
📌 Positive reviews generate a trust factor
📌 Essential to decision making

Hence, this makes it important for businesses to manage and work on their online reputation. The marketing efforts are considered a success only when people start talking positively about your brand online.
Do you focus on managing your online reputation?

To know more about our digital journey, visit the website link in bio. You can also connect with us at 91-7840093766.

It is the FOMO (Fear Of Missing Out) that makes people jump into every trend online. This makes them compromise on quali...
23/09/2021

It is the FOMO (Fear Of Missing Out) that makes people jump into every trend online. This makes them compromise on quality as they start posting content that stands irrelevant to their business.

Being on Social Media, it is not mandatory to post content when you do not have anything new to add. When every individual is talking about the same topic, and you feel that this might not be relevant to your business, then better stay away from it and learn the JOMO (Joy Of Missing Out)

Do you prefer hopping into each and every trend online? Share your views in the comments below.

Google has been accused recently in an antitrust lawsuit of giving itself an edge in the online advertising industry by ...
08/09/2021

Google has been accused recently in an antitrust lawsuit of giving itself an edge in the online advertising industry by getting a deal with Facebook. This deal will give an advantage to Google in virtual auctions which usually determine whose ads appear where.

Please share your views on this deal and how this will impact the online advertising industry?

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