14/06/2026
AI is no longer a question of if. It's a question of where.
By 2030, AI investment is expected to surge +150%. But the companies that win won't just be the ones spending the most; they'll be the ones spending the smartest.
Here's what the data tells us about where AI is really headed đ
+150% investment growth
+42% productivity gains
79% of executives expect a direct revenue impact
The shift is clear: AI is moving from cost-cutter to growth engine.
The real question for every leader right now isn't "Should we invest in AI?", that decision is already made.
It's "Where will AI create the most measurable business impact first?"
Which of these three, Operations, Customer Experience, or Growth Initiatives, is your biggest AI priority right now?