Carnexdigital, 160 ROBINSON Road, #26/04, Singapore (2026)

10/03/2022

Click on the post and you can see who is who in the photo: a businesswoman, a rapper or a blogger. Now it works on Instagram: they made new pop-up labels for people indicating their type of activity.

How is this implemented? When you mark someone in a photo or video, a new option is offered – to display not only the username, but also the profile category (Instagram pulls it from bio).

Have you tried the new feature yet? Share with us⬇

09/03/2022

Balenciaga sent out very creative invitations to the Fall/Winter 2022 collection show: they are engraved on old broken iPhones. More precisely, on the iPhone 6S.

Someone saw in this a hint of the digitalization of the brand, someone saw the transience of fashion. Not so long ago, the sixth iPhone was a novelty, for which there were queues in stores. Today it's almost vintage.

One thing is clear: this format of invitations was definitely liked by the recipients and went viral on social networks.

27/02/2022

New Zealand telecom 2degrees has released a Real Mode application that detects how much time a user spends without a smartphone. For abstinence, they give bonuses like a certificate to a restaurant or a ticket to a movie — an offline movie that can be shared with loved ones.

So 2degrees want to help customers switch to reality and develop new useful habits — for example, playing with children instead of watching cats on the Internet.

Do you spend a lot of time using your phone? Write in comments⬇

23/02/2022

The cost per click of Walmart, one of the world's largest retailers, and Instacart, a supermarket grocery delivery service, sharply decreased by about 28-31% in 2021. These companies have recently started developing their own advertising business and are now expanding opportunities for advertisers. With the fall in the cost of a click, the profitability of advertising expenses (ROS, return on ad spend) also increases.

Companies are striving to repeat the success of Amazon, which earns $31 billion a year from advertising on its own platform. Amazon has been developing the advertising business for 10 years and, according to experts, has reached the ceiling of advertising opportunities. Now the e-commerce giant, unlike its competitors, has a growing cost per click.

In 2022, according to eMarketer forecasts, advertisers in the United States will spend $41 billion on advertising from retailers, 77% of this market will be on Amazon.

01/02/2022

The New Year according to the Chinese calendar has come today, February 1. For this holiday, McDonald's has opened a virtual space, where he presented the design works of Umberto Leon - they are dedicated to animals-symbols of the Chinese calendar.

Virtual space is accessible from desktops, mobile devices and through VR glasses. Visitors of the space can get acquainted with the horoscope for the next year. The special project will run until February 15. In space, the user moves with the help of a 3D avatar and can interact with other visitors. The space works simultaneously on the Spatial platform for conventional devices and the AltspaceVR platform for VR glasses.

Umberto Leon is the founder of the fashion brand Opening Ceremony. His father is from Peru, and his mother is Chinese. In his works for McDonald's, he was inspired by the cultures of both countries and images from his childhood.

Do you celebrate this holiday? Write in the comments⬇

28/11/2021

The social network appeared in the Smart TV app stores for Android, as well as on some LG and Samsung smart TVs in the USA and Canada. Previously, TikTok appeared on Amazon's Fire TV. The social network is also present on Smart TV in Germany, France and the UK.

TikTok has made a separate application design for smart TVs: for example, the next video in it is played automatically, and not by clicking, its darkened fragment is placed on the background for a vertical video.

TikTok intends to compete for user time with YouTube, which remains the main platform for Smart TV: in the USA alone, YouTube is watched daily by 100 million users on large screens. YouTube competes with TikTok on mobile platforms with its own service short video Shorts.

Would you watch TikTok on a big screen? Write in comments⬇

28/11/2021

The manufacturer of household appliances presented a demo version of the Dyson VR store, where you can test the brand's devices. At the start, the platform can only be used by owners of Oculus VR glasses and only in Australia, but Dyson plans to make the platform accessible from any device.

Now Dyson VR has a hair dryer, hair straightener and styler, in the future there will be air purifiers and vacuum cleaners. Devices in a VR environment can be picked up, turned on and tested on virtual hair. Vacuum cleaners will also be able to clean the floors of the virtual room using different nozzles.

Brands are actively using VR and AR mechanics in sales, which creates a new user experience and helps customers make a purchase without leaving home. For example, Mashable has launched a virtual house where you can place Walmart products.

27/11/2021

The popularity of e-commerce applications continues to grow even with the high growth rates of 2020, according to the Adjust and Sensor Tower report. The promotion of applications has become much more expensive. What else is known about the mobile shopping app market:

- The number of installations for the third quarter of 2021 increased by 10% compared to the same period in 2020. The growth driver was India, and the number of installations in Russia and the USA decreased slightly.

- The effective cost of installation increased sharply in the second quarter of 2021 — by $1.11 per year, to $2.42. The cost per click for the same period increased from $0.15 to $0.25. The share of paid installations for the year also increased from 0.34 to 0.42, but in Europe, the Middle East and Africa, the indicator changed slightly, in the range of 0.33-0.36. The share of reattribution is also growing: users are more likely to re-install a remote application after seeing its advertisement.

- According to the new privacy policy in iOS 14, users' data can only be collected with their explicit consent. Analysts predicted that no more than 5% of users would give such consent, but 17% of the audience agrees to tracking in e-commerce applications. This share will grow with interface changes that will encourage the user to consent to this.

- The share of installations of e-commerce applications from the AppStore in the world decreased by several percentage points, and in the USA and Europe — increased.

- The average session duration in e-commerce applications is growing: from 10.07 minutes in 2019 to 10.42 minutes in 2021. The average number of sessions per day decreased to 1.69 on the first day after installation and 1.59 on the seventh day.

20/11/2021

For more than three decades, Nike has been defined by three iconic words: “Just Do It.” But its new platform about mental wellbeing marks a step change for the brand, by shifting the focus from doing to feeling.

Mind Sets, which debuted, is the first time that the brand has overtly linked physical health to mental health. Nike describes the platform as “a movement series designed for the mind … an uplifting program that focuses on how you feel, not what you achieve.”

Mind Sets will launch globally across Nike’s channels, including its social media accounts, website and apps. Sponsored athletes and influencers will also promote the platform.

It features curated content, exercise regimens and experiences aimed at helping people prioritize and improve their mental health. The first set of content includes an audio guided walk-and-run program with coach Dora Atim, a “Trained” podcast about burnout. The Nike Training Club app offers “workouts for however you’re feeling” and guidance on holistic wellness, including tips for nutrition, recovery and sleep.

Nike’s initiative comes as public awareness grows about the links between exercise and mental well-being and more athletes speak openly about their mental health. In May, tennis star Naomi Osaka withdrew from the French Open, citing mental health concerns, and gymnast Simone Biles also said she was focusing on her mental health when she withdrew from some events at the Tokyo Olympics this summer.

19/11/2021

The company Papa Johns has updated the logo: it will no longer have a contrasting frame, which is why the arc in the spelling of the name has become more noticeable. The authors stated that when creating the new logo, they were inspired by the elasticity of the pizza dough. The chain's establishments are also waiting for a redesign with an emphasis on convenience for couriers and advertising banners at the checkout areas. The brand's slogan "The best ingredients, the best pizza" will remain unchanged.

The disappearance of the apostrophe from the name can be quite a significant step in brand positioning: experts believe that in this way the pizza chain distances itself from its own founder John Schnatter. In 2018, Schnatter found himself at the center of a scandal with racist statements, which led to his resignation from the post of head of the company.

And which logo do you like more: old or new? Write in comments⬇

17/11/2021

The challenges and opportunities that marketing agencies will face in 2022 are connected simultaneously with the consequences of the pandemic and the development of new technologies, according to the report Predictions 2022: Agencies from Forrester. Among the upcoming changes are the personnel crisis, the rise of D2C and meta-experiments.

Staff shortage
Agencies around the world lack about 50 thousand employees. This is due to the development of remote work, gig economy (when employees are invited not to the staff, but to specific projects) and the change of priorities in the pandemic. Agencies will rely more on technological tools to do the work that was previously assigned to people. A leadership crisis is also possible: when the current leaders leave, there will be no one to replace them.

Inhouse development
According to Forrester, 77% of inhouse agencies have increased the number of projects in the pandemic, and 44% of CMO said they plan to transfer inhouse marketing. This will force conventional agencies to reconsider their business models and proposals.

Video purchases
Agencies should pay attention to D2C channels in e-commerce. Among such channels, video purchases will develop the fastest, new tools and platforms will appear for them.

Preparing for the metaverse
So far, metaverses like the one that Meta is building are not yet available to a wide audience, and consumers do not have habits associated with the new technology. But now it's time to prepare for the formation of metaverses and conduct the necessary experiments.

14/11/2021

Meta launched the first metaverse advertising campaign. In the commercial, Henri Rousseau's painting "The Battle between a Tiger and a buffalo" was "revived", turning it into a virtual world. Museum visitors who came to see the painting could also get into this world. The main idea of the campaign is to demonstrate the possibilities of deeper interaction with content that the metaverse will give.

The video was developed by inhouse studio Creative X and Droga5 agency, it will be broadcast on the company's social networks. This is the first promo after the rebranding of the parent company Facebook and the change of its name to Meta.

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