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Upcycle Communications is an independent agency that works fluidly across a number of industries. We

16/02/2026

POV: You’re celebrating the Lunar New Year with us - swipe to see what went down!

From all of us at Upcycle Communications, we wish you and your loved ones a very happy and healthy Lunar New Year. Here’s to proud new beginnings, relentless inspiration and unbridled success as the Year of the Horse arrives.

13/02/2026

As Lunar New Year approaches, we’re proud to share Kitchen Kinship—a regional dining initiative developed for , now live across seven properties in Southeast Asia.

Inspired by the rise of multi-generational travel, celebrates food as the ultimate connector. From classic Cantonese banquet-style feasts to modern Shanghainese sharing plates, each property brings its own interpretation of togetherness to the table.

Gather your loved ones this festive season and take your pick - because the best conversations always start over a shared meal.

📍 | | | | | |

11/02/2026

We’re still feeling the buzz from our Alpha launch that happened just last week.

Sporting a sleeker, sharper silhouette, new colourways, and innovative features, the fresh Alpha collection stays true to its heritage while setting the new standard for modern functional luxury. It marks the beginning of a new era of travel for the modern professional, defined by style and self-expression.

Thank you to all media friends for coming down to celebrate with us! Check out the full collection adorned by our influencers, now in-stores and online at tumi.sg.

06/02/2026

This week, we welcomed a small circle of creators to a Valentine’s Day interlude at ’s Sensorial Boutique—a dedicated sanctuary to pause from the season’s rush. For a few hours, our guests were invited to slow down and embark on a layered journey of scent that was designed to cultivate self-care, invite thoughtfulness, and deepen personal reflection.

30/01/2026

The Press Rewind: A look back at some of our top hits this month 🗞️✨

Scroll through some of our coverage highlights across and

Rewind SuccessStories MediaMentions ClientsInThePress

23/01/2026

What is an Alpha to you?

is starting SS’26 right with the re-engineering of an icon - the Alpha, featuring F1 World Champion Lando Norris. Designed to empower and redefine, TUMI’s Alpha Collection is back and better than ever.

Life moves fast, and you need the best of the best to keep up with every decision, every milestone, and every challenge on your ever evolving journey.

The Alpha Collection demands excellence. Will you?

26/12/2025

Drop the eggnog, we’re serving martinis!

As the year came to a close, we invited our media and KOL friends to escape the seasonal bustle and join us for an evening of refined cocktails and connection at , where the menu presented a timeless alternative to traditional holiday themes.

Our guests drank and made merry, trying everything from the bar’s iconic martini tableside service to its signature creations, all while savouring a thoughtful selection of elevated American bar classics, the perfect shareable fare for good company.

A toast to making new connections, rekindling old ones and festive spirits. Thank you for celebrating with us and we’ll see you in the new year.

24/12/2025

As we geared up for the year-end holidays, the UC team first dedicated a morning to honing our craft with the incredible Paul Carr, learning how to pitch and present with clarity and confidence. Seeing everyone apply those lessons in real-time was the best kind of gift.

In the true spirit of the season, in connecting and lifting each other up, we spent the afternoon bonding over amazing food and drinks before diving into our annual Dirty Santa exchange.

Even as we exchanged (and gleefully stole) presents with one another, we were reminded that the greatest gift is this team’s presence. Here’s to a wonderful year behind us and an even brighter one ahead.

23/12/2025

Festive is in full swing and this season, we had the joy of working with to launch the playful, limited-edition holiday menu at .

We invited our wonderful media and creator friends in Singapore and Kuala Lumpur to have a first taste of the festive lineup. From comforting Gingerbread and Red Velvet soft serves to handcrafted sips like Peppermint Smores and Apple Chai, it was all smiles in the room as we dug into these classic holiday flavours with the brand’s signature creativity and playful spirit.

Now who’s up for some soft serves?

19/12/2025

Earlier this month, we were thrilled to have celebrated ’s biggest milestone yet: its 15th Year Anniversary.

Crafted for the community, guests enjoyed complimentary free-flow beers, a curated menu of crowd favourites, signature cocktails, and the debut of the special Hoppy 15 anniversary brew. Most meaningfully, the milestone was anchored in giving back, with a charity auction in support of .

Swipe to have a look at everything that went down!

25/04/2023

Heritage meets dynamic design: The Great Room, South Bridge held the official launch party on 20 April with TCM-inspired teas, refreshing cocktails al fresco and Singapore's best beatboxing by ! We joined the team to celebrate the opening of its sixth Singapore location in the historic Eu Yan Sang building. With "a storied past, a new lease" The Great Room South Bridge offers members a unique setting on the fringe of the financial district and launched with a record 80% occupancy rate.

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http://www.upcyclecomms.com/

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