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Upcycle Communications is an independent agency that works fluidly across a number of industries. We

30/09/2026

What’s better than a good drink? A drink with good company of course!

More than 50 guests joined us to celebrate the launch of Royal Salute 21-Year-Old The Blended Grain at BAR KAP, The House of Tan Yeok Nee, in a convivial celebration of the brand’s most contemporary expression. Composed entirely of grain whiskies and aged for a minimum of 21 years and matured solely in American oak casks, The Blended Grain is an unbelievably smooth and sweet wh**ky that is made for modern celebrations, shared tables and memorable moments.

Here’s a toast to more memories around the table with Royal Salute. Slàinte Mhath!

17/09/2026

Inspired by the rugged alpine terrain of the Alps, TUMI’s Fall 2026 collection is built around the adventurous journey to the summit. The collection takes a more understated approach to luxury, with elegant pieces in elemental hues, from deep Alpine greens and slate greys to glacial blues and warm timber tones.

We invited our media and creator friends to explore the brand’s latest offerings at TUMI’s latest boutique at Paragon. With an open layout featuring heritage walls, and a central magnetic wall display, TUMI Paragon’s modern, minimalist aesthetic is an extension of the brand’s more considered approach to travel.

At TUMI, performance and luxury have never been mutually exclusive. They are the standard. This season, that standard reaches new heights.

Check out the new range — in stores and online now at TUMI.sg.

04/09/2026

There’s an art to a good night’s rest - and it starts with finding what works for you.

From now through 14 September, Heveya® Singapore unveils an immersive experience on Level 3 of TANGS Singapore at Tang Plaza, exploring how natural materials, thoughtful design and personalised comfort can shape the way we rest.

Discover the natural organic latex at the heart of Heveya’s DNA, personalised comfort for different sleepers, and a more sensory side to rest - from the impressive Family Bed to an artful installation reimagining the natural wool used in Heveya’s Wool Mattress Toppers, complemented by scents from PAÑPURI throughout the space. Visitors can also enjoy a special pop-up offer on Heveya’s WOL Mattress, available exclusively at TANGS.

And if you’re still perfecting your own sleep space, there are limited spots left for tomorrow’s Bed & Interior Styling Workshop (5 Sept), led by Barbara Fritschy of Make Room.

The pop-up continues with a Better Sleep & Spinal Health Talk with Dr Clara on 12 September.

Registrations can be made via the Tangs workshop website, with attendees also taking home a specially curated Heveya goodie bag, featuring linen pillowcases, a bamboo eye mask, PAÑPURI body care treats, alongside a selection of wellness vouchers.

02/09/2026

Some exciting news about our new look.

We’ve got a new website that brings our thinking to life, sharing more about our approach and capabilities as well as the brands we partner with across luxury, travel, hospitality and lifestyle.

We’re excited about this next chapter — and the stories and possibilities that come with it!

Take a look: www.upcyclecomms.com

19/08/2026

No two days feel the same — and the way we care for ourselves shouldn’t either. For , fragrance has always belonged to that idea of care, and Care Eau de Parfum carries it further: ten fragrances, each composed as its own inner memory, built on the concept of What Stays — an intimate expression of fine fragrance designed to be alcohol-free and softly diffusive, staying close to the wearer with a presence that feels intimate, clear, and enduring, lasting six to eight hours.

To commemorate the recent launch of this collection in Singapore, we welcomed our beloved media and creator friends to an afternoon of introspection and discovery where they had an exclusive, first-hand experience of PANPURI’s most intimate expression of fine fragrance. Our guests spent the time slowly getting acquainted to the story and scent notes behind each of the ten new scents, eventually finding the one that resonated best, the one that invited them to revisit moments in their lives oft dismissed, the one scent that would feel at home in their daily rituals of self-care.

Some days call for grounding. Others require a much needed boost. If you ever felt like you needed a moment to pause, to reset, or simply to return to yourself, Care Eau de Parfum is now available at PAÑPURI’s Sensorial Boutiques in Takashimaya SC and TANGS.

31/07/2026

We told you Hi Stranger wasn’t your average cocktail bar — and it turns out those in the know think so too.

From classics reimagined with unexpected spirits, interactive flavour maps and a space designed for exploration, Hi Stranger offers the kind of experience that is genuinely so much fun to pitch.

This is a spot built on discovery and craft, making rare spirits feel approachable.

If you haven’t been yet, swipe to find out what’s all the buzz about, and then head down this weekend for a cocktail (or three)!

22/07/2026

To celebrate the opening of PAÑPURI’s second Singapore Sensorial Boutique, nestled in the heart of TANGS Orchard, we welcomed our media and creator friends to step into a sanctuary designed for the restoration of mind, body and soul.

Conceived in collaboration with local studio Pupil, the Peranakan-inspired boutique draws from the quiet familiarity of the shophouse — the gentle threshold of the five-foot way, warm timber, cool ceramic surfaces, and a central open space that feels less like retail and more like somewhere you already know.

Guests moved through the boutique at their own pace, discovering fine fragrances, body care and holistic rituals that bridge Eastern healing traditions with contemporary wellness. It’s the kind of space that invites you to slow down; and when a space feels like home, that exploration comes easily.

03/07/2026

On Monday evening, Hilton Luxury hosted its annual media event during ILTM Asia Pacific for the third year running, bringing together 70 distinguished local and international media friends — a gathering that has become a familiar fixture for the travel community.

Candice D’Cruz, VP of Hilton Luxury APAC, continues to raise the bar in how Hilton communicates its luxury philosophy, proposition and portfolio. This year, she reminded us that luxury travel is increasingly defined by personalisation and connection — to people, place and purpose.

That philosophy was felt across the evening at People People Brewery: cocktails by mixologist Miu Yamazaki of Waldorf Astoria Osaka’s Canes & Tales, canapés by Chef Dave Pynt of The Ledge at Waldorf Astoria Maldives Ithaafushi and upcoming Waldorf Astoria Bali, and an eight-course tasting menu by two-MICHELIN-starred Chef Garima Arora — a preview of her new concept Yaari at Waldorf Astoria Kuala Lumpur.

With its highly anticipated openings and top talent across APAC, Hilton Luxury is proving that the best travel experiences are as much about where you go as the people behind them.

01/07/2026

[BREAKING] THe MICHELIN Guide has officially launched in Aotearoa New Zealand in a historic first for the Oceania region, spanning Auckland, Wellington, Christchurch and Queenstown.

New Zealand has debuted with 110 establishments, including 1 Two MICHELIN Stars, 14 One MICHELIN Star, 35 Bib Gourmand and 60 MICHELIN Selected.

We’re proud to have partnered with New Zealand to bring the story to regional audiences through strategic media communications and a curated 8D7N familiarisation programme — taking a select group of regional media across Auckland, Christchurch and Wellington to experience the country’s culinary story beyond the ceremony.

From acclaimed restaurants and celebrated wineries to luxury lodges, local artisans and spectacular landscapes, food in New Zealand is inseparable from place, culture, and manaakitanga. With MICHELIN Guide (official)’s recognition, we’re excited to see how New Zealand’s culinary culture continues to shine in its next chapter.

26/06/2026

Some partnerships just make sense. When and FutureGrail came together to explore the natural affinity between fine watchmaking and wh**ky blending, the afternoon was a reminder that true excellence cannot be rushed.

We had the privilege of hosting an intimate discovery session where Royal Salute Master Blender Emeritus Sandy Hyslop and FutureGrail Founder Ali Nael shared what it really takes to master two of the world’s most patient crafts. From sipping rare expressions of Royal Salute to exploring FutureGrail’s curated timepieces, every moment spoke to an uncompromising pursuit of rarity, legacy, and craft.

Here’s to the stories that only time can tell. 🥃⌚

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