IKen Group

IKen Group Creative media agency since 2011, specializing in OOH advertising and event marketing.

We help brands connect with real-world audiences through impactful campaigns and activations.

From Flyers to Conversions: How Singapore SMEs Use O2O Marketing to Turn Exposure into Real SalesDistributing flyers, sc...
29/04/2026

From Flyers to Conversions: How Singapore SMEs Use O2O Marketing to Turn Exposure into Real Sales

Distributing flyers, scheduling the social media posts, and collaborating with influencers - that's what is usually done by Singapore SMEs for their marketing campaign. Each may perform individually, but the challenge is how to connect them into one journey that leads to customers from awareness to action. At iKen Marketing, we approach this differently. As an end-to-end marketing ecosystem, we combine offline, online, and engagement strategies into one structured flow....

Learn how Singapore SMEs can combine flyers, QR codes, and digital campaigns to drive real conversions using iKen Marketing’s end-to-end O2O marketing ecosystem.

How to Turn Children’s Play Into Parent Conversion at EventsMany educational businesses in Singapore use the wrong strat...
18/04/2026

How to Turn Children’s Play Into Parent Conversion at Events

Many educational businesses in Singapore use the wrong strategy to attract parents. They may use an attractive booth and well-designed brochures. Yet parents only take a quick glance and move on. In a highly competitive and experience-driven market like Singapore, parents are careful decision makers. Choosing a school, tuition centre, or learning programme is not an impulse decision. It requires confidence, emotional assurance, and proof....

Discover how iKen Design transforms kids' activities into powerful lead generation tools for education brands in Singapore through interactive event experiences.

How Singapore SMEs Can Increase Sales with Out-of-Home Advertising"Spend More, Reach More" could be a myth. In reality, ...
04/02/2026

How Singapore SMEs Can Increase Sales with Out-of-Home Advertising

"Spend More, Reach More" could be a myth. In reality, visibility is not only about how much you spend, but it is also about where your brand's message appears. A well-placed billboard in a high-traffic location can outperform multiple low-impact placements spread across fragmented channels. A way to win attention in a dense and highly mobile city like Singapore is to position your brand directly in that movement…...

Discover how Singapore SMEs can drive real sales growth using Out-of-Home advertising. Learn why high-traffic OOH locations outperform big ad budgets with a real case study.

How iKen Design Changes the Mood of an Event with Photo Booth ExperiencesCreating an event or a program might be easy. T...
02/02/2026

How iKen Design Changes the Mood of an Event with Photo Booth Experiences

Creating an event or a program might be easy. The challenge usually comes from how the event feels engaging and memorable. The event runs smoothly, the venue is full, food and beverages are everywhere, yet the atmosphere feels flat, and people leave without remembering much. A photo booth changes this dynamic. The event organizer doesn't need to convince people to take a photo in the photo booth....

Discover how iKen Design uses photo booths, AI photo booths, and lucky draw printing to change event mood, spark interaction, and turn guests into brand ambassadors in Singapore.

How the God of Wealth Helped Koufu Engage CustomersThink about Ronald McDonald for a moment. Without seeing the logo, th...
12/01/2026

How the God of Wealth Helped Koufu Engage Customers

Think about Ronald McDonald for a moment. Without seeing the logo, the moment you see a clown with red hair and a yellow outfit, McDonald's immediately comes to mind. That's the power of a mascot. Singapore businesses operate in a fast-paced environment with high foot traffic but low attention. Shopping malls, transport hubs, and public commercial places are crowded every day, yet most people walk quickly, avoid eye contact, and ignore flyers or posters....

Discover how Koufu used the “Caishen” mascot to turn high foot traffic into meaningful customer engagement during Chinese New Year, and why the right mascot creates memorable brand experiences for Singapore SMEs.

How Pop Mart Built an End-to-End Marketing Strategy Beyond ViralityLisa from BLACKPINK did the unthinkable to Labubu. Sh...
12/01/2026

How Pop Mart Built an End-to-End Marketing Strategy Beyond Virality

Lisa from BLACKPINK did the unthinkable to Labubu. She promoted Labubu, and then Labubu & Pop Mart suddenly went viral and rose in global popularity. However, it may seem that Pop Mart did a collaboration with Lisa, while the truth is: they did not. Lisa inadvertently promoted Labubu. So did Rihanna, Dua Lipa, Kim Kardashian, or David Beckham. What happened was more subtle and far more powerful....

Explore how Labubu went viral after Lisa’s organic exposure and how Pop Mart’s end-to-end marketing ecosystem, spanning product design, offline experiences, and UGC, offers practical lessons for Singapore SMEs.

Address

1003 Toa Payoh Industrial Park, Unit #03-1501
Singapore
319075

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00
Saturday 10:00 - 14:00

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