20/04/2026
Getting the right message in front of the right audience makes all the difference, especially in a space where thousands of commuters pass through every day.
For this campaign, Qantas took over Orchard O2 (walkway leading to ION) with our 20M LED Wall, turning a daily commute into something far more engaging.
With our audience sensor in place, we were able to detect the age group of commuters in real time and serve creatives that were tailored to them.
This meant each piece of content felt more relevant to the audience seeing it, rather than just broadcasting the same message to everyone.
To build on this, the campaign also ran across our wall sticker format, creating a more immersive journey as commuters made their way to ION. The space came together as one cohesive brand experience that was hard to miss.
A big thank you to Qantas for the valued trust and partnership on this campaign, and for bringing something different to the space.
