Synonym

Synonym Synonym is an experiential event agency conceived with the intent to create meaningful connections.

Our team had the honor of shaping the Amway Singapore Rally - a gathering designed to inspire, energize, and connect. Fr...
05/02/2026

Our team had the honor of shaping the Amway Singapore Rally - a gathering designed to inspire, energize, and connect. From the stage design to the atmosphere in the hall, details were crafted to embody the spirit of growth, possibility and youthfulness.

We are grateful for the trust Amway placed in us to deliver on such a occasion. That confidence drives our passion for excellence and reminds us why we do what we do: creating experiences that uplift and endure.

The team is proud to once again support Allianz Asia Pacific in delivering a seamless and inspiring townhall experience....
05/02/2026

The team is proud to once again support Allianz Asia Pacific in delivering a seamless and inspiring townhall experience.

This occasion was especially meaningful as the Singapore team welcomed colleagues from Thailand and China, who were in town after winning their respective staff incentive challenge. From greeting arrivals at the airport and coordinating hotel transfers, to providing logistical support for a one-day programme with our valued collaborator INSEAD, every detail was thoughtfully managed to bring people together.

The day culminated in a dynamic townhall event and a celebratory dinner - honoring connection, collaboration, and shared success.

This year’s AIA Charity Golf and Dinner was extra special, not only did the event celebrate a decade of generosity and c...
05/02/2026

This year’s AIA Charity Golf and Dinner was extra special, not only did the event celebrate a decade of generosity and community impact, but it also coincided with Halloween, bringing a playful and festive spirit to the evening.

Supporters, golf enthusiasts, and philanthropists gathered once again in a shared mission to make a difference. With all proceeds benefiting The Garden City Fund and Community Chest, the night was filled with heart, laughter, and connection.

Guests enjoyed a spook-tacular atmosphere, complete with themed décor, costumes, and entertainment that added a fun twist to this tradition of giving. Beyond the lively celebrations, the event continued to provide invaluable opportunities for networking with like-minded individuals, all united in support of meaningful causes.

Proud to be invited back for the second year to support our client's exhibition booth, and we’re unveiling a bold new co...
28/01/2026

Proud to be invited back for the second year to support our client's exhibition booth, and we’re unveiling a bold new concept that takes things in a fresh direction.

Last year, the booth bloomed with lush greenery and interactive sustainability activities. This year, we’re elevating the experience with a striking translucent LED wall, offering optimal branding opportunities and delivering impactful visual cues that captivate from every angle. Complemented by running LED strips, the design creates a dynamic rhythm of light and motion, ensuring the booth shines as a beacon of innovation and engagement.

Back for another thrilling year at AIA Wealth Centre at 6 Battery Road! For the second consecutive year, invited guests ...
11/12/2025

Back for another thrilling year at AIA Wealth Centre at 6 Battery Road!

For the second consecutive year, invited guests of AIA Altitude were treated to an electrifying atmosphere and unbeatable views of the iconic Singapore F1 night race.

From high-octane trackside action to immersive F1 simulators and vibrant networking, the evening was once again a celebration of speed, energy, and connection, an unforgettable tradition in the making.

What better way to mark Singapore’s 60th birthday than with a breathtaking view over the Padang and the Singapore River?...
05/12/2025

What better way to mark Singapore’s 60th birthday than with a breathtaking view over the Padang and the Singapore River?

Together with incredible event support partners, a corporate space was transformed into a vibrant celebration of heritage, a place where guests could relive cherished memories and honor the nation’s journey.

From nostalgic touches to modern hospitality, it was a night that beautifully bridged past and present.

On 26 July, our team was entrusted with a full-day event featuring three back-to-back highlights: a morning leadership c...
03/12/2025

On 26 July, our team was entrusted with a full-day event featuring three back-to-back highlights: a morning leadership conference, followed by a celebratory luncheon, and finally an afternoon product launch that welcomed over 1,200 guests.

We are truly grateful for the continued trust in our team to orchestrate the many moving parts across the event grounds, where different teams worked seamlessly together to bring every moment to life!

Back at one of our favourite venues, Singapore EXPO, where familiarity fuels momentum. From the sheer scale of the space...
27/06/2025

Back at one of our favourite venues, Singapore EXPO, where familiarity fuels momentum. From the sheer scale of the space to the ever-warm onsite staff, this space never fails to elevate.

Every return is a chance to push boundaries, and our team thrives on turning that canvas into something unforgettable.

Over the past week, our team welcomed delegates across 7 markets into Singapore for the inaugural Allianz-INSEAD Pinnacl...
04/03/2025

Over the past week, our team welcomed delegates across 7 markets into Singapore for the inaugural Allianz-INSEAD Pinnacle Excellence Program, a specially designed 4-day initiative for Allianz Asia Pacific.

Entrusted with airport transfers, logistical planning, and executing the graduation ceremony and gala dinner, our team was committed to delivering excellence every step of the way.

As part of the celebration during the Gala Dinner, we had the pleasure of enjoying the performance of local band The Magnets, fronted by Maia Lee of Singapore Idol fame, as they performed crowd favorates to a captivated crowd.

Wrapping up the year in style, and what better way to celebrate a close to 2024 than at the iconic Zouk Singapore! Every...
24/01/2025

Wrapping up the year in style, and what better way to celebrate a close to 2024 than at the iconic Zouk Singapore! Every now and then, we crave a good party, great vibes, and music that shakes the soul (and the eardrums)!

Cheers to a fantastic year with an amazing long-time client. Here’s to a great organisation, and an even better year ahead!

Address

40 Carpenter Street #05/01
Singapore
059919

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