XMP

11/06/2026

How much time does your team spend switching between Meta accounts just to apply optimization recommendations?⏰
We've made that workflow a lot simpler. With XMP, now you can:
✅ View account health scores
✅ See Meta's official recommendations
✅ Apply recommended actions directly in XMP
No more switching between accounts. No more jumping back and forth. Find opportunities, take action, and keep optimization moving: all from XMP's dashboard.
Learn more: https://xmp.mobvista.com/en-blog/docs/meta-opportunity-score-actionable-optimization-in-xmp

XMP's Meta Opportunity Score just got a major upgrade. Check account health, pull Meta's recommendations, and apply them, all without leaving the XMP dashboard. No more tab-hopping between accounts.

18/05/2026

TikTok Mini Games just became one of the fastest-growing
acquisition channels for global game publishers. 🎮

Here's why publishers are paying attention

✅ Native traffic inside TikTok
✅ Fast, low-cost creative testing
✅ Rewarded-ad models with quick payback
✅ Simple gameplay built for short-form attention

But traffic alone doesn't pay the bills. Turning it into profit takes a very specific playbook:

- Aggressive Day-1 rewarded ad placement
- Ads baked into gameplay loops (hints, retries, boosts)
- Longer sessions designed for more rewarded interactions

We broke down the full Monetization & Design playbook,
plus how XMP helps you scale TikTok Mini Games campaigns.

👇Click to learn more.

TikTok Mini Games are rapidly emerging as a high-growth channel for global game publishers. Discover the monetization strategies, creative trends, and scalable ad workflows behind high-ROI campaigns a

29/04/2026

New from Meta: Opportunity Score — a 0–100 metric that tells you exactly what to optimize on each ad account, with ranked recommendations to help you optimize your campaigns.

XMP by Mobvista now brings Opportunity Score across all your Meta accounts into one view. Review, rank, act — without the tab switching.

👇See how it works

XMP by Mobvista now integrates Meta Opportunity Score — monitor ad health, surface recommendations, and act on them across multiple accounts in one unified workflow.

12/03/2026

We're 6 days out from our workshop in Hanoi! Together with TikTok and Nativex, we'll get into the real stuff.

Here's what we're covering:
- Unlocking the potential of Games & Apps on TikTok
- TikTok Ads strategies that move the needle
- Beyond traffic: building a growth engine that scales
- Global payments for game studios
🤝 Plus proper networking time at the end.

If you're working in UA or growth for mobile games or apps — this afternoon is worth blocking out.
📅 March 17 | 2–5PM (GMT+7) 📍 Toong Phan Bội Châu, Hanoi

Spots are limited 👉 https://luma.com/dry16o7p

Nativex TikTok

05/01/2026

2025 is a wrap! Looking back, XMP and our 1,000 clients witnessed the power of growth together.
We've proudly achieved:
Over $10 Billion in Ad Spend Managed
Over 1 Billion Automation Actions
Over 1.5 Million Ad Accounts Efficiently Managed

03/04/2025

🎉Great news for app developers! XMP now fully supports Apple Ads, empowering you with seamless bulk campaign management across 91 regions and countries! 🥳

🚀Supercharge your app's visibility in the App Store with XMP's enhanced integration. Benefit from:
- Effortless Bulk Ad Creation
- Streamlined Bulk Campaign Management
- Faster Iteration with Bulk Duplication
- Smarter Scaling with AI-Powered Automation

Best part? Apple Ads features are free to all XMP clients in 2025! 🎁

🔑Claim your free access to Apple Ads features:https://xmp.mobvista.com/m/sign-up?utm_source=FacebookPost&utm_medium=marketing&utm_campaign=0403_ASA_supported&&from_type=marketing&source=FacebookPost&referer=0403ASA_supported&landing_site=official_en
📖Read the full article: https://xmp.mobvista.com/en-blog/docs/Introducing-Apple-Search-Ads-Campaign-Management-on-XMP

25/03/2025

🎉 We are thrilled to announce that XMP, Mobvista’s one-stop cross-channel intelligent media buying platform, and its e-commerce version, AdsPolar, have officially earned the Meta Business Partner certification in AdTech.

🚀 This achievement validates our expertise in delivering cutting-edge advertising technology for mobile app and e-commerce growth.

🌟Our clients will gain exclusive benefits including priority tech access, Meta expert support, and the latest Meta insights!

🔗Learn about the exclusive benefits for our clients: https://xmp.mobvista.com/en-blog/docs/Mobvista-s-XMP-and-AdsPolar-Officially-Become-Meta-AdTech-Business-Partners

✨Want to enjoy high-quality advertising services with a Meta Business Partner?

👉Contact us: https://xmp.mobvista.com/m/sign-up?landing_site=official_en

24/03/2025

🚀 OKNovel boosts ROI by 30% with XMP 📈
OKNovel, a leading web novel app, collaborated with XMP to revolutionize its ad operations and drive remarkable global success.

💡 Key Impact:
1. 40% increase in ad efficiency with XMP’s unified cross-channel management system. ⏱️
2. Faster campaign launches across global markets through XMP's Bulk Ad Creation feature.🌍
3. Data-driven creative optimization powered by XMP’s Tagging System and Creative Report.📊

🔗 Read the full success story: https://xmp.mobvista.com/en-blog/docs/How-OKNovel-Boosted-ROI-by-30-with-XMP

Want to supercharge your ad campaigns?
☀️Reach out to XMP today! https://xmp.mobvista.com/m/sign-up?landing_site=official_en

22/07/2024

🚀 Smart Campaign 101 is Back! 🚀

Discover expert tips on optimizing performance, managing budgets, and staying ahead of the competition.

🔍 Decode complex data fluctuations with pinpoint accuracy
🎯 Unearth hidden growth opportunities in SDK Ad networks
💰 Optimize budget allocation with real-time monitoring
🎨 Combat creative fatigue using intelligent insights
🏆 Stay ahead with competitive CPM bidding strategies

🔗 Read more: Campaign Performance Optimization For the Highest ROI: 5 Tips - XMP https://xmp.mobvista.com/en-blog/docs/Smart-Campaign-ROI

25/06/2024

📱 Unlock the Power of TikTok Ads for Your App!

🚀Are you ready to take your app marketing to the next level? Our latest blog in the "2024 Multichannel App Ad Guides" series is here to revolutionize your TikTok advertising strategy!

🔍Discover advanced techniques for:
• Optimizing ad formats
• Precision targeting
• Smart bidding strategies
• Tailored approaches for IAP and IAA apps

🔧 Learn how XMP's cutting-edge features can supercharge your TikTok campaigns:
• Cross-channel campaign automation
• Real-time data integration
• Automated optimization

Don't miss out on this game-changing guide! Click the link to unlock the secrets of TikTok advertising success: https://xmp.mobvista.com/en-blog/docs/The-Advanced-Guide-To-TikTok-Ads-For-Apps-2024