One16.co

One16.co We are a qualitative end-user research house, that uses online tools to achieve cost-effectiveness

We just released the first post of Peek Quarterly--a self sponsored quarterly small-scale qualitative research study--on...
14/04/2023

We just released the first post of Peek Quarterly--a self sponsored quarterly small-scale qualitative research study--on our LinkedIn page (one16.co). This quarter, we focused our effort on the e-gaming sector--one of the biggest sector and the most stable in terms of growth globally. We profiled the hardcore gamers and tell you who they are, the sub-segments there are within the hardcore gamer population. Don't underestimate the findings, they can help you devise an effective marketing strategy to target them, even if you are not in the gaming industry.

Go to our LinkedIn page (one16.co) and check it out!

https://www.linkedin.com/company/one16-co/ our LinkedIn page

This week, I focused my effort on tackling the issue of how you--SME's--can do effective end-user research when you are ...
06/04/2023

This week, I focused my effort on tackling the issue of how you--SME's--can do effective end-user research when you are on a shoestring budget, giving you guys some strategic tips here and there. I hope this helps you guys out!

                                  

Today, we are excited to launch “Peek”, a self-sponsored research effort conducted quarterly on topics or industries we ...
03/04/2023

Today, we are excited to launch “Peek”, a self-sponsored research effort conducted quarterly on topics or industries we are passionate about. Peek is designed as a small-scale qualitative end-user research aimed at unearthing high-level thematic findings. To make it more interesting and easier to digest, our goal is not to publicly release the findings in one go, but drip by drip, one thematic finding at a time.

This quarter, we focused our efforts on Singapore’s online gaming scene, looking into the culture amongst hardcore PC and console gamers.

We are going to start releasing the findings this week, so look out for it. As always, follow us on our socials to stay connected to us as we release even more stuff!

Good day y’all!

This week, we are back to the basics again. But this time I wanted to give the especially aspiring moderators some tips ...
29/03/2023

This week, we are back to the basics again. But this time I wanted to give the especially aspiring moderators some tips that are not often thought about. Have a read-through and hopefully, this helps you become a better moderator.  

Remember to follow us on our socials for more!

                           

Hello everyone... yet another week, yet another new random thought post. This week, we expand on the idea of "back to th...
22/03/2023

Hello everyone... yet another week, yet another new random thought post. This week, we expand on the idea of "back to the basics" and tackle the topic of "projective techniques" (what it is and when we use it), a very commonly used method in qualitative research.

So please have a read through, comment and follow us for more! Enjoy!

                           

Hi all, yes, it is time for another "random thought" post. This time, I go back to the basics and give a high-level over...
17/03/2023

Hi all, yes, it is time for another "random thought" post. This time, I go back to the basics and give a high-level overview of what "end-user research" is. I realized this is not something that is commonly known... so please have a read-through. So enjoy! And have a wonderful weekend everyone!

                           

Hey peeps, welcome to another random thoughts post. This week, we are looking at a broader and more strategic level topi...
09/03/2023

Hey peeps, welcome to another random thoughts post. This week, we are looking at a broader and more strategic level topic of income-generating end-user research. As usual, have a read, comment and most importantly, enjoy!

                           

Well, like I promised, here is the second post for this week to make up for missing last week. This is a continuation of...
03/03/2023

Well, like I promised, here is the second post for this week to make up for missing last week. This is a continuation of the previous post... in a way--all about online recruitment panels. So enjoy!

                           

I apologize for missing a "random thoughts" post last week... I was out traveling... but no excuse. I will have two post...
28/02/2023

I apologize for missing a "random thoughts" post last week... I was out traveling... but no excuse. I will have two posts this week to make up for last week.

Anyhow, here is this week's first post. Here, I take a look at what you need to have to make sure the end-user recruitment is in tip-top shape. Enjoy! And of course, I hope this helps you.

                     

Here is another post of 'Random Thoughts'! This week, I look at what makes a good researcher. Enjoy! Please comment and ...
16/02/2023

Here is another post of 'Random Thoughts'! This week, I look at what makes a good researcher. Enjoy! Please comment and follow us for more!

                     

Here is our third post of 'Random Thoughts'! This week, I look at the role of focus groups vs. in-depth interviews. Enjo...
10/02/2023

Here is our third post of 'Random Thoughts'! This week, I look at the role of focus groups vs. in-depth interviews. Enjoy! Please comment and follow us for more!

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Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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