04/08/2022
Smile!Singapore
Campaign Period: 1-9 August 2022
Initiated by: Air Media Creative Team
Background:
Every year we celebrate National Day on 9 Aug as a nation. This year, we are in the phase of working on the economic recovery. However, how do our heartlanders perceive this annual event? Coincidentally when we conversed on our streets, our team got inspired by the warmth felt moments and the smiling faces of Singaporeans. And this campaign, “Smile!Singapore” is initiated. We would like to take this opportunity to pay tribute to our fellow heartlanders, and specifically, we picked nine profiles, they are hawker, shoemaker, store assistant, construction workers, barber, homemaker, butcher, craftsman, and “tray collection robot”.
Happy National Day!
Activity:
We will launch one video clip (20 secs) of a profile per day from 1st to 9th August on all major social media platforms.
Catch them on the following platform:
Instagram: https://www.instagram.com/airmedia_singapore/
Facebook: https://www.facebook.com/easybreezywithairmediasg
YouTube: https://www.youtube.com/channel/UCUlPL_mAi_IwFu25nGGjItg
LinkedIn: https://www.linkedin.com/company/airmediasg/mycompany/?viewAsMember=true
VIMEO: https://vimeo.com/user181683829
TikTok: https://www.tiktok.com/?is_from_webapp=1&sender_device=pc
XiaoHongShu: https://www.xiaohongshu.com/user/profile/5c15caf30000000005007d73?xhsshare=CopyLink&appuid=59d46fdd20e88f5a7af7dc33&apptime=1659594973
(Air Media has been a registered media company in Singapore since 2013, serving the marketplace in media marketing, content management and production.)
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