MoWin Digital Holdings Pte. Ltd.

MoWin Digital Holdings Pte. Ltd. Marketing Technology, Conversational AI & Social Commerce; Analyse and Automate; Asia Digital Revolution

The sector has grown rapidly in China, at 58% growth year-on year. Hence, it is not surprising that Apple would open a...
08/07/2022

The sector has grown rapidly in China, at 58% growth year-on year. Hence, it is not surprising that Apple would open a account.
As Adina-Laura mentions, Apple's will be “passive”. It will publish short videos filmed with from super-fan content creators. Apple understands that it needs a video marketing strategy to engage Chinese consumers. This way, it can transform them from passive onlookers to active participants.

https://jingdaily.com/apple-opens-a-douyin-account-will-it-pay-off/
Credits: Adina-Laura Achim

Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans.

Leanna suggests that 1 key element of reaching out to is by optimizing the experience. Since majority of Gen Zs own ...
07/07/2022

Leanna suggests that 1 key element of reaching out to is by optimizing the experience. Since majority of Gen Zs own a smartphone, it is important to optimize the mobile experience. Especially since it is the most effective way to reach out to them.

In fact, this benefits the larger population as well. Given that more and more people are using mobile phones to visit websites. As seen in 58.26% of all website traffic coming from mobile phones, according to Oberlo.

to Gen Zs requires us to think dynamically. Quantity has no meaning if it has no inherent that Gen Zs want to see. We need to have a well-planned . One that highlights the enhanced experience our brand or product can deliver. At the same time, be able to deliver the message fast and effectively.

https://www.convinceandconvert.com/social-media-marketing/3-key-elements-to-effectively-target-gen-z-with-social-media-advertising/
Credits: Leanna Pham at Convince & Connect
Statistic from Oberlo

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this

Michael gives us 4 very important and sound reasons why .0 is of increasing importance. As a , we need to leverage on...
06/07/2022

Michael gives us 4 very important and sound reasons why .0 is of increasing importance. As a , we need to leverage on our nimbleness and capitalize on Web 3.0 faster than our competitors. To do so, we need to and ourselves with the right knowledge.

Michael also gives us a 3-step guide on how we can begin to incorporate Web 3.0 into our businesses. He suggests creating a Slack channel to allow for discussion among interested employees. Creating such an environment is important in learning a new topic. Through active discussion, employees would be able to learn quicker and more effectively. The faster the team comes onboard with Web 3.0, the better we can promise our clients such services.

Web 3.0's utility might not be clear yet. Yet, given the way things are moving, it would be wise of us to begin exploring in this direction.

https://www.socialmediaexaminer.com/how-brands-can-benefit-from-web3/
Credits: Michael Stelzner at Social Media Examiner

Learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today.

Tiktok’s new tool is genius. With Tiktok's new tool, no longer have to spend hours trying to come up with the next ...
05/07/2022

Tiktok’s new tool is genius.

With Tiktok's new tool, no longer have to spend hours trying to come up with the next trend. Instead, we can now the best from TikTok . It used to be hastags and challenges, which only served to increase exposure. Using Branded Mission, will also be able to discover new .

This creates the opportunity for brands to nurture an influencer from scratch. If done well, the brand can become the dream company for these influencers to work with. Linking us back to an article we commented on recently.

Furthermore, of ideas reduces the workload for marketers. Instead, it frees up time to dive into strategy and strengthening influencer-brand relationships.

Its a huge upgrade.

https://blog.hubspot.com/marketing/what-is-tiktok-branded-mission

Credits: Caroline Forsey on Hubspot

Learn what TikTok's new ad solution, Branded Mission, is — and how to use it to boost brand awareness on the app.

It is no secret that is essential. Especially having gone through the past 2 years where we lived on video. Hence, it ...
04/07/2022

It is no secret that is essential. Especially having gone through the past 2 years where we lived on video. Hence, it is important to be aware of video marketing trends, especially for an like ours.

Marina compares video marketers with our counterparts. She shows us how we differ from one another and ways in which we could learn from each other. Also, with the data presented, we are able to compare ourselves to other B2B marketers. This allows us to identify points of parity and points of differences. Through this we can either level the playing field, or strengthen our advantage.

Given these trends, how would you change up your strategy? Feel free to leave some comments below! We would love to hear from you!

https://blog.hubspot.com/marketing/b2b-b2c-video-marketing-trends
Credits: Marina Bretous at Hubspot

Wondering how B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

Robert Rose suggests that the notion of good and growth being on opposite ends of the spectrum is false. Instead, he s...
01/07/2022

Robert Rose suggests that the notion of good and growth being on opposite ends of the spectrum is false. Instead, he suggests that the order is unimportant. Brands need to figure out how to achieve both effectively.

As , understanding that focusing on can lead to revenue growth and vice versa is important. To focus on one to enable the other would be limiting our capabilities. Instead, as what Robert proposes, we should strive to have them support each other and drive each other.

To do this, Robert gives us some enduring basics we should stick to help us in this.
1. Know your customer.
2. Find efficiency in the process, not the experience.
3. Double down on the current emotional engagement.

Do have a read and feel free to comment below your own thoughts on his tweaks.

https://contentmarketinginstitute.com/articles/purpose-led-growth-killer
Credits: Robert Rose at Content Marketing Institute

Are brands sacrificing growth by trying too hard to do good in the world?

Digital Shanghai Fashion week extensively incorporated the metaverse into its schedule to adapt a traditional show model...
30/06/2022

Digital Shanghai Fashion week extensively incorporated the metaverse into its schedule to adapt a traditional show model to a digital audience. These rich digital formats have helped to close the distance between the public, designers, and brands, allowing more fashion enthusiasts to experience a brand’s new releases first-hand.

Still, it is noted that these digital shows are a complement to physical experiences and offline is still indispensable. That said, with how successful the Digital Fashion week was, shown in # racking up more than 68 million views and # accumulating 1.07 billion,
it does seem that this has opened a new development direction for the local fashion industry. Which is something that we have to watch closely to remain relevant in today’s exciting times.

https://jingdaily.com/digital-shanghai-fashion-week-2022-recap
Credits: Lisa Nan at Jingdaily

Digital Shanghai Fashion Week has just concluded its three-day live show. Has the online format injected new vitality into the event?

Ginger Brown’s story is an for . Our greatest strength is being able to be and . Both of which she capitalized o...
29/06/2022

Ginger Brown’s story is an for . Our greatest strength is being able to be and . Both of which she capitalized on to pivot accordingly to modernize the printing business and rise above her competitors.

https://www.forbes.com/sites/geristengel/2022/06/22/being-nimble-and-strategic-helped-this-entrepreneur-overcome-business-obstacles/?sh=44fcb12e334d
Credits: Geri Stengel at Forbes

A key characteristic of successful entrepreneurs is the ability to pivot, to be flexible when faced with challenges, whether those challenges come from a high customer concentration or from a pandemic.

Ben Jones suggests that the reason why marketers are missing worlds of content that people want is because brands are no...
28/06/2022

Ben Jones suggests that the reason why marketers are missing worlds of content that people want is because brands are not capitalizing on tools to unpack what drives the of creatives.

This is especially important because understanding how tweaks to your creative perform across audiences will soon matter more than simply getting ads on specific screens. To get the most out of these tweaks, brands must align each configuration of assets with a specific .

https://www.thinkwithgoogle.com/marketing-strategies/video/recommendations-to-navigate-todays-content-landscape/
Credit: Ben Jones at Thinkwithgoogle

Google’s Official Digital Marketing Publication. Ben Jones shares recommendations for today’s content landscape and why online video marketing matters.

The most striking point from Rochi’s article is about the importance of companies becoming a dream brand for a . At ti...
27/06/2022

The most striking point from Rochi’s article is about the importance of companies becoming a dream brand for a .

At times we see influencers solely as marketing tools but forget that they are first. Instead, if we can get influencers to be /users of our products or brands, the earned media achieved would be manifold.

So, it then boils down to how we choose to approach these influencers – brand relationships. As mentioned by Rochi, at its core, is about people.

https://contently.com/2022/06/21/how-b2b-businesses-can-leverage-influencer-marketing-in-2022/
Credits: Rochi Zalani at Contently

Influencer marketing is a proven marketing channel for B2C companies. But B2B companies can leverage the power of influencer marketing, too.

For us to attain sustainable profits, we need to find valuable customers, connect with them at scale, and optimize this ...
23/06/2022

For us to attain sustainable profits, we need to find valuable customers, connect with them at scale, and optimize this customer acquisition process.

As a marketer, we often use performance max campaigns to find valued customers and connect with them at scale. The thing is, performance max campaigns are not omnipotent and although on paper is very powerful, but left on its own, and we won’t see the expected results.

In another article by Optmyzr on Search Engine Land, it talks about automation layering which is us, the manager sitting in the driver’s seat to deploy rules and scripts to do it for us. It helps to reinforce the idea that we still need to have a hand in the process after starting the campaign, to optimize them by understanding which customer is really driving the conversions and identifying and attributing dollar values to our conversion actions.

Only then can we connect with our valuable customers to maximize profits.

Main article: https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/maximize-profits-high-value-conversions/?utm_source=feedly-reader&utm_medium=rss&utm_campaign=rss-feed
Credits: Vrinda Singh at thinkwithgoogle

2nd article: https://searchengineland.com/4-things-to-beware-of-with-googles-performance-max-automated-campaigns-379542
Credits: Optmyzr at Search Enginge Land

Maximize profits by acquiring customers with high customer lifetime value using marketing automation and value-based segmentation, bidding, and measurement.

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