Against The Norm

15/07/2023

I've been loosely tracking the growth of my account for the past 3 months.

Although followers aren't important when it comes to sales, it's a good indication of how well your content is received by your audience.

Plus, it's a nice ego boost once in a while! ;-)

15/07/2023

🎉 NEWS FEATURE 🎉

Elated that one of my TikTok videos caught the eye of AsiaOne!

It was a thrilling moment to see our work recognized and featured by a news platform.

This was a testament to our methodical and strategic approach to crafting engaging content.

We're ready to use this proven expertise to elevate your brand!

Let us paint a picture. It's your anniversary dinner and you are dressed to the nines only to see your boyfriend walking into the restaurant all dishevelled, and in shorts to boot. What would you do? Well, you could take a cue from content creator Chris, who knows a thing or two about men's style. H...

15/07/2023

Thrilled to have had the opportunity to sit in the 'hot seat' at a recent social media module for SMU Academy.

I had the pleasure of sharing my insights as a creator & marketer on how to navigate these platforms effectively, capitalizing on their unique algorithms, user behavior, and content trends with representatives from multinational corporations and government entities.

One focal point was the strategic application of the Pareto Principle in content creation.

I emphasized that initially, the success on any platform of social media lies in the formulation of a compelling idea and effective delivery of the idea. All other elements, though important, come secondary in the initial stages.

Excited to see the insights shared during the session translated into actionable strategies within everyone's respective organizations!

15/07/2023

I noticed that many Singaporean brands were joining TikTok but weren't creating engaging content.

I decided to try it out myself and test my hypothesis by creating an account in a niche I knew well: fashion.

After just one month, I can confidently say it has been a resounding success.

3,422 followers
467k video views
30.3k likes
37.95% engagement rate (international average is 4.25%)

The big question is: would businesses be interested in learning how I achieved this success?

If you're in the content creation stage and are looking to invest in short-form content, let's connect.

I want to learn about your challenges and help solve them for you.

15/07/2023

Structuring your short form content with a 1) hook, 2) solution, 3) examples, and 4) explanation is crucial to provide value to your audience as quickly as possible.

Even my own posts follow this structure.

Hook: the start of my carousel post in caps, “Here’s how I make my videos go viral”
Solution: my 4-step process
Examples: the example I’ve given you in my carousel post
Explanation: this caption you’re reading right now

the video I broke down: https://www.tiktok.com//video/7215550152709295362

21/03/2022

After talking to business owners, I realize some assume that once you get someone to take over your marketing (be it an agency, or you hire someone on your staff), you don't have to do anything and the new prospects will start rolling in.

That is the furthest thing from the truth.

You have to realize that at the very most, marketing will bring you inquiries.

If you want new customers/clients, you have to put in the work on your end. This means that you need to learn how to SELL.

I created this easy overview of a standard funnel for people in the fitness industry who are still struggling with their marketing process.

By segmenting the process, I hope this helps you identify your bottlenecks and where you need to focus more on.

As a marketer, my role is bringing you inquiries. Your role as a business owner is to ensure the customer buys.

If you want recurring customers & clients, you need to put in the work and learn how to sell.

27/02/2022

Our client was initially relying on organic growth - they engaged an SEO company and after 6 months, they were seeing 2-3 extra trials a week.

However, they wanted to talk about expansion, so they engaged us to get them more trials coming in the door to reach that dream quicker.

They gave us a goal: their morning and evening classes were doing fine, but their lunch time slots weren't getting enough members - they wanted to fill 'em up.

So fill 'em up we did.

Within 5 days of starting our campaign, we locked in 15 trial classes for them.

Not 15 leads, but 15 BOOKED trials - all eager to join their Muay Thai classes.

We're also on pace to hit 14 NEW trials every week, and we haven't even started optimizing anything yet.

Here's how we did it:

✅ Generating leads
✅ Qualifying leads
✅ Booking trials for qualified leads
✅ Nurturing
✅ Following up
✅ Sending out trial date reminders

All they had to do was receive the members and do what they do best: give them the best damn training ever.

Are you ready to scale?

Send me a message and lets get a plan ready for you 👍🏻